Proforma Sugar Engg, sugar performance, sugar technical details notes
Category review SUGAR january 2014 RO
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JANUARY 2014 SUGAR Category Review
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20-Oct-2014 -
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Technology
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Transcript of Category review SUGAR january 2014 RO
JANUARY 2014
SUGAR
Category Review
JANUARY 2014
PIC = picture/insertionSNU = SHOPPER NEED UNITSKU = SKU
How do we count, taking as example the picture on the left:
1 PICT (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)
Analyzed market: SUGAR
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: PICT
JANUARY 2014
Jan 13 Jan 14 Promo Pressure Jan 13 Jan 14 Evol. Jan 14 vs 13V al. P I C V al. P I C % P I C SO V P I C SO V P I C P ercent P ts
ZAHAR TOS 34 38 11,76% 79,07% 73,08% -6,0ZAHAR TOS LA PLIC 4 6 50,00% 9,30% 11,54% 2,2ZAHAR PUDRA 2 4 100,00% 4,65% 7,69% 3,0ZAHAR BRUN 2 3 50,00% 4,65% 5,77% 1,1ZAHAR > 1 KG 1 1 0,00% 2,33% 1,92% -0,4TOTAL SUGAR MARKET 43 52 20,93% 100,00% 100,00% (-)
MARKETS
JANUARY 2014
Jan 13 Jan 14 Promo pressure Jan 13 Jan 14 Evol. Jan 14 vs 13V al. P I C V al. P I C % P I C SO V P I C SO V P I C P ercent P ts
METRO 4 6 50,00% 9,30% 11,54% 2,24SELGROS 4 8 100,00% 9,30% 15,38% 6,08PENNY MARKET 2 1 -50,00% 4,65% 1,92% -2,73XXL MEGA DISCOUNT 2 3 50,00% 4,65% 5,77% 1,12CARREFOUR 5 6 20,00% 11,63% 11,54% -0,09CORA 3 6 100,00% 6,98% 11,54% 4,56KAUFLAND 6 4 -33,33% 13,95% 7,69% -6,26REAL-HYPERMARKET 3 -100,00% 6,98% -6,98BILLA 5 5 0% 11,63% 9,62% -2,01CARREFOUR MARKET 5 5 0% 11,63% 9,62% -2,01MEGA IMAGE 3 2 -33,30% 6,98% 3,85% -3,13PROFI 1 1,92% 1,92LA DOI PASI 2 3,85% 3,85UNICARM 1 3 200,00% 2,33% 5,77% 3,44Total Retailers 43 52 20,93% 100,00% 100,00%
Retailers
JANUARY 2014
Jan 13 Jan 14Promo
pressureJan 13 Jan 14
Evol. SOV Jan 14 vs 13
V al. P I C V al. P I C % P I C SO V P I C SO V P I C P ercent P ts
AGRANA 25 21 -16,00% 58,14% 40,38% -17,75ZAHARUL ORADEA 5 7 40,00% 11,63% 13,46% 1,83METRO 1 6 500,00% 2,33% 11,54% 9,21SANO VITA SRL 2 1 -50,00% 4,65% 1,92% -2,73LEMARCO 6 11,54% 11,54OTHERS 10 11 10,00% 23,26% 21,15% -2,10TOTAL 43 52 20,93% 100,00% 100,00% (-)
PRODUCERS
JANUARY 2014
Coronita - Promotion calendar
JANUARY 2014
JANUARY 2014
JANUARY 2014
Market Analysis
JANUARY 2014
JANUARY 2014
Product Flash Analysis
2013From 1 February 2013 to 31 January 2014
JANUARY 2014
Top 5 most promoted SKUsin sugar market and in all types of retailers
(sorted by number of promotions)
From 1 February 2013 to 31 January 2014
JANUARY 2014
This SKU was promoted 155 times from 1 February 2013 to 31 January 2014in 16 Retailers, 6 different distribution channels.
CORONITA ZAHAR CRISTAL 1 KG
intensive promo
PROMO SEASONALITY
Analysis from 1 February 2013
to 31 January 2014
JANUARY 2014
This SKU was promoted 133 times from 1 February 2013 to 31 January 2014 in 17 Retailers, 6 different distribution channels.
MARGARITAR ZAHAR CRISTAL 1 KG
intensive promo
PROMO SEASONALITY
Analysis from 1 February 2013
to 31 January 2014
JANUARY 2014
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
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