Catch me if you can! (Parag Bhandari, UG Strategies)
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Transcript of Catch me if you can! (Parag Bhandari, UG Strategies)
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PARAG BHANDARI, CEOUG STRATEGIES
(USA)
GUERRILLA & ENTERTAINMENT LIFESTYLE MARKETING
SEMPL 2013
www.ugstrategies.com
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“TRADITIONAL” GUERRILLA MARKETING
• Low Cost.
• Unconventional and Memorable.
• Yield Maximum Results Attained By Viral Exposure (Social Media) and Media Coverage.
www.ugstrategies.com
![Page 3: Catch me if you can! (Parag Bhandari, UG Strategies)](https://reader033.fdocuments.net/reader033/viewer/2022061122/5470035aaf7959a0308b45c9/html5/thumbnails/3.jpg)
EVERYONE LOVES MUSIC!(and if you don’t then you are just weird)
• The universal language.
• Music is inherently personal, it evokes an immediate positive emotional response – the goal of any successful marketing or branding effort.
• Brands leverage music to connect with consumers in ways they cannot otherwise.
www.ugstrategies.com
![Page 4: Catch me if you can! (Parag Bhandari, UG Strategies)](https://reader033.fdocuments.net/reader033/viewer/2022061122/5470035aaf7959a0308b45c9/html5/thumbnails/4.jpg)
THE GUERRILLA EXPERIENCE
• Use music, concerts, and artists/DJs to create “guerrilla-style” branded event stunts.
• Events that are promoted in the standard way, but “incomplete.”
• Leverage the power of Celebrities, Bands, Musicians / Artists.
• ROI attained from social media & press coverage – based on the element of surprise.
www.ugstrategies.com
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CASE STUDY: FOX / FAMILY GUY
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CASE STUDY: BED HEAD/TIGI HAIRCARE
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CASE STUDY: ASICS