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KDE0<?6 Nip|kðd li Mvizo`kmdip

Aonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðd

Vzmeipmz Gmzni Uizo O$

6

OcyadmpGyckm Jowïd @

Aoz`icm Jozzkmp

Zo÷c Ci|ickiz

Zmlzknm Zkqyicai

?< li Gydkm :6?6

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KDE0<?6 Nip|kðd li Mvizo`kmdip

Aonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðd

Vzmeipmz Gmzni Uizo O$

?

?$! Lip`zkv`kðd li co pk|yo`kðd o`|yoc li dinm`km li ip|o ̀ mavoÿáo# { ir|idpkðd li py ̀ olido li ojop|i`kakid|mp$

Co kdlyp|zko li co `maklo K|ockodo ncmjoc# bm{ id láo ip yd nzod dinm`km qyi ayiui akcip li akccmdip li iyzmp# pkidlm

K|ocko ic cáliz id co vzmly``kðd li vop|o "b÷ailo { pi`o+ id ic aydlm `md aïp li 0 akccmdip li |mdicolop oc oÿm ":5)

lic |m|oc+# id yd aiz`olm `md aïp li :$666 `mavi|klmzip# pinyklo vmz IIYY `md : akccmdip li |mdicolop$

Jozkcco Bmclkdn PvO ip ydm li cmp nzyvmp vzmly`|mzip { `maiz`kockwolmzip ao{mzip li `maklo K|ockodo id ic aydlm `md

ydo vzmly``kðd li :?6$666 |mdicolop odyocip { `md uid|op oc :662 li ₣<$909 akccmdip `md yd aoznid pmjzi uid|op li:662 li yd 02)$ O`|yocaid|i aod|kidi mvizo`kmdip id ?96 voápip$ @y{op y|kcklolip pi zivoz|id8 K|ocko yd <:) "₣?$>;5+#

Iyzmvo <>) "₣:$662+# IY >) "₣:29+ { zip|m lic aydlm `md yd <) "₣?95+$ \zojogo `md aïp li ?5$666 iavciolmp li cmp

`yocip 5$999 |zojogod id K|ocko$

Py voz|k`kvo`kðd id ic aiz`olm id cmp voápip qyi `mavk|i# li cop vop|op oc oÿm :662# id K|ocko op`kidli o yd <:)# id

pocpop o yd 0?) { id vodolizáo yd :0)# id IIYY co voz|k`kvo`kðd li aiz`olmp li co vop|o ip li yd :>) { pocpop id yd

<)# id Ezod`ko id vop|op voz|k`kvo `md yd ?;)# id pocpop ip li yd ;) { id vodolizáo ip li yd :9)# id Ociaodko py

voz|k`kvo`kðd id vop|op ip li yd ??) { pocpop ip li yd ::)$ Id Iyzmvo co liaodlo vmz vop|o pi bo aod|idklm id|zi yd

:6) { yd :9) li `zi`kakid|m# co liaodlo id K|ocko |kidi `zi`kakid|mp pyvizkmzip o `yocqykiz m|zm voáp `md yd viz`ïvk|o

odyoc `iz`odm o cmp :5 Hn pinyklm vmz Uidiwyico `md pmcm ?: Hn viz `ïvk|o odyoc# id cmp oÿmp ?;;6 zieizklmp lic `opm ic

viz`ïvk|o op`idláo o pmcm ?2 Hn odyocip$

Bm{ id láo `yid|o `md aïp li lm`i aoz`op8 Jozkcco# Ayckdm Jkod`m# Umkiccm# Vouipk# ^opo# Bozz{‛p "Ezod` ko# Ipvoÿo { 

Zyppko+# Ckihid Yzhmzd# Nmclid \mop| odl Hoavp "Ociaodko+# Ockrkz# O`oliako Jozkcco# Akphm "Nzi`ko+# Ekckw "\yzqyáo+#

[iakdo { Uip|o "Aërk`m+$ @md aïp li 96 vcod|op vzmly`|kuop "?< id K|ocko { 05 eyizo li K|ocko+#?6 li iccop vzmly`id co

ao|izko vzkao "|zknm { |mao|ip+ vozo vzmly`kz co vop|o { co vodolizáo# cmnzodlm kavmz|od|ip jogop li `mp|m vmz iei`|mp

li kd|inzo`kðd uiz|k`oc$ Ic nzyvm mvizo id aïp li :6 voápip# irvmz|o pyp vzmly`|mp o ?66 voápip { pyp vcod|op pi

id`yid|zod id ?? voápip$ Co –@olido li Ojop|i`kakid|m Kd|inzolo‑ `makidwo id lmp kavmz|od|ip pi`|mzip8 |zknm {

|mao|ip# `md co `ozo`|izáp|k`o li dm pmcm |idiz cmp aigmzip vzmuiilmzip ip|zo|ënk`mp# pkdm qyi |oajkëd ic lipozzmccm

ir`cypkum li uozkilolip$ Ekdocaid|i pmd lyiÿmp li uozkop iavzipop li cmnáp|k`o id K|ocko# Ociaodko { Ezod`ko |oc `mam

co –Dyajiz ?‑ qyi ojop|i`i |mlop cop vcod|op { lkp|zkjyklmzip id K|ocko$ \mlm cm od|izkmz ligo id `cozm co aondk|yl li co

iavzipo id py kdlyp|zko o dkuic ncmjoc$

Lid|zm cop vzkd`kvocip `couip lic ërk|m li Jozkcco ip|ïd co `zio`kðd { `md|zmc li py `olido li ojop|i`kakid|m "pyvvc{

`bokd+ { cmnáp|k`o qyi uo lipli co pkiajzo { `mpi`bo# cyinm ocao`idoakid|m { amckdmp# eïjzk`o li vop|op# iavo`olm#

voci|kwo`kðd ol!lm`h vozo `olo |kvm li |zodpvmz|i { ekdocaid|i ic lipvo`bm o cop lkp|zkjyklmzop "@L@+ vzmvkop "NL+ m

ir|izdop "LM+ qykidip pyj!lkp|zkjy{id o cmp onid|ip cm`ocip qykidip ekdocaid|i id|zinod ic vzmly`|m o cmp `ckid|ip$

Irkp|id lmp `o|inmzáop li vzmly`|mp8 cmp vzmly`|mp pi`mp { cmp b÷ailmp {o qyi vmpiid lkp|kd|mp vizkmlmp li ̀ oly`klol { vmz cm |od|m lkp|kd|op uicm`klolip li lkp|zkjy`kðd { |kiavmp li ocao`idoakid|m$ @mdpklizoz ip|op `ozo`|izáp|k`op li

vzmly``kðd { cmnáp|k`o bo pklm uk|oc id ic ërk|m li `zi`kakid|m { irvodpkðd ncmjoc li Jozkcco$ Oliaïp gyd|m o cm od|izkmz pi

lipozzmccð ydo ip|zi`bo zico`kðd `md cmp vzmuiilmzip { `md cmp `ckid|ip# |zopvopïdlmcip lkzi`|oaid|i |i`dmcmnáo {

`mdm`kakid|mp li amlm li lipozzmccoz ydo kdlyp|zko pyp|id|ojci id ic coznm vcowm { `ziodlm uizlolizop zilip li

voz|k`kvo`kðd { `maydk`o`kðd li kdemzao`kðd$ Co cmnáp|k`o ojoz`o ydo oavcko noao li o`|kuklolip |ocip `mam7 |zodpvmz|i#

lkp|zkjy`kðd# olakdkp|zo`kðd { `md|zmc li co lkp|zkjy`kðd vizkeëzk`o# ocao`idoakid|m# vcodkek`o`kðd li co lkp|zkjy`kðd#

nip|kðd li vilklmp# pizuk`km oc `ckid|i# `md|zmc `id|zoc { ocao`idogi id eïjzk`o# lkp|zkjy`kðd kdnidkizáo { nip|kðd li cop

irkp|id`kop$

Ip|op o`|kuklolip ip|ïd ip|zi`boaid|i zico`kmdolop `md8 co vzmnzoao`kðd li co vzmly``kðd# co vzmly``kðd akpao { ic

pkp|iao li uid|op$ \mlop ip|op i|ovop vyilid piz nip|kmdolop vmz lkeizid|ip eyd`kmdip li co iavzipo# vizm ic iciaid|m

`mdp|od|i ip qyi co `olido li ojop|i`kakid|m `mdp|k|y{i ydo li cop vkiwop eydloaid|ocip li `zio`kðd li uocmz vozo

`ckid|ip { ̀ mdpyaklmzip$

Ic idemqyi li co vzmly``kðd o`|yoc# qyi `mp|ð ay`bm ipeyizwm kd|zmly`kz id cmp lkp|zkjyklmzip pin÷d cm zico|o ic `opm# pi

id`yid|zo id vcidm eyd`kmdoakid|m { aigmzo co ao{mzáo li cop liek`kid`kop mzknkdocip lic amlicm  ‐GK\L!# ip lic |kvm

mznodkwo|kum!lkzi`|kum qyi vzkukcinko cmp ecygmp mvizo|kump { vziuë co vzmly``kðd li vzmly`|mp   –gyp|m o |kiavm‑ vozo

id|zinozcmp o co vzmly``kðd `mam vzmly`|mp piak!icojmzolmp { ao|izkop vzkaop $ Id yd pid|klm aïp nidizoc vyili piz

liekdklm `mam yd Pkp|iao li Nip|kðd li co Vzmly``kðd# `y{op cðnk`op eydloaid|ocip kavck`od ydo ip|zo|inko qyi

`mdpklizo li|izakdod|i vozo ic ërk|m li co iavzipo# co `ovo`klol li zipvmdliz `md zovkliw# ecirkjkcklol {

lkuizpkek`o`kðd o cop `oajkod|ip pmck`k|ylip li cmp `ckid|ip "`md cmp vzmly`|mp di`ipozkmp# `md co `ocklol di`ipozko# id ic

amaid|m vzi`kpm# co `od|klol di`ipozko { oc aidmz `mp|m+$ Cmp mjgi|kump ekdocip pmd co zily``kðd li cop irkp|id`kop# li

cop lkeizid`kop# cop vozolop { li cmp |kvmp li `oajkm emzao|m$

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KDE0<?6 Nip|kðd li Mvizo`kmdip

Aonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðd

Vzmeipmz Gmzni Uizo O$

:

:$! Lkondðp|k`m li cop ̀ oypop qyi vzmum`od cop lkek`yc|olip li Jozkcco$

Jozkcco lipli ic oÿm ?;56 oc ?;26 oyaid|ð pyp uid|op id aïp li :0 ui`ip# oyaid|m qyi dm eyi ockdiolm `md cop aigmzop

|ë`dk`op { olakdkp|zo|kuop di`ipozko vozo po|kpeo`iz o co nzod liaodlo qyi pi ci vzipid|ojo# ic oÿm ?;;6 "ic oÿm lic

`opm+ Jozkcco pi id`md|zojo uidlkidlm `opk YP,:$666 akccmdip li lðcozip qyi zivzipid|ojod ?56 ui`ip cm uidlklm ic oÿm

?;56$

Co liaodlo vmz vop|o pi`o nidizoc pi kd`ziaid|ð jïpk`oaid|i lijklm o ci{ip li vzm|i``kðd o cmp viqyiÿmp`maiz`kod|ip { nzo`kop o qyi ip|i |kvm li ockaid|m ip eï`kc li olqykzkz { li oc|o zm|o`kðd# vmz py jogm vzi`km$ Co emzao li

zio``kmdoz od|i ip|i oyaid|m eyi –pknykidlm o co liaodlo‑# ip li`kz zio``kmdodlm od|i cmp kd`ziaid|mp m li`ziaid|mp#

cm qyi bkwm qyi pi nidizozo yd lipozzmccm kdmznïdk`m |od|m id co vzmly``kðd `mam id cop uid|op { id aozhi|kdn$ Co nzod

`ovo`klol kddmuo|kuo id vzmly`kz aïp { o yd aidmz vzi`km vizak|áo `yjzkz `yocqykiz liaodlo qyi pi nidizozo pkd pojiz

pk cm qyi pi vzmly`áo izo cm `mzzi`|m$ Oliaïp pi vzmlygm ydo kavmz|od|i vzmckeizo`kðd li |kvmp li vzmly`|mp "aop li 266

PHY+$

Ic aodigm li co liaodlo li cmp `ckid|ip pi zip|zkdnáo o co |mao li vilklmp$ Vmz m|zm colm pi vziakojo o cmp uidlilmzip m

–Licinolmp @maiz`kocip‑ vozo qyi mezi`kizod lip`yid|mp oc ao{mzim# pkd irkp|kz ydo `cozo vmcá|k`o oc zipvi`|m qyi

ckak|ozo cop `od|klolip id |ëzakdmp aádkamp m aïrkamp$ Kd`cypm pi mezi`áod lip`yid|mp vmz `mavzo vmz `oakmdip

`mavci|mp li aiz`olizáo pkd kavmz|oz qyi eyizo cm qyi cciuojod lid|zm o ui`ip cm qyi kavmz|ojo izo lipbo`izpi lic

kduid|ozkm$ Vmz m|zm colm co o`|kuklol vzmam`kmdoc izo lkp`mzlod|i `md cop o`|kuklolip li uid|o qyi pi igi`y|ojod {o qyi

pi vzi|idláo loz ydo kaonid li pmekp|k`o`kðd { pici``kðd qyi dm pi `mzzipvmdláo `md cop o``kmdip li uid|o$ Cm od|izkmz

nidizojo ydo liaodlo vmz vzmly``kðd lipmzlidolo `mavck`odlm { id`ozi`kidlm ic |zojogm vzmly`|kum$

Co zico`kðd `md ic `ckid|i pi `ozo`|izkwojo vmz piz ydo jogo `maydk`o`kðd `md ic `ckid|i { yd jogm dkuic li pizuk`km oc

`mdpyaklmz$ Pmcm pi ci ukpk|ojo vozo |maoz vilklmp$

Zipvi`|m o co y|kckwo`kðd li co @olido li Lkp|zkjy`kðd# Jozkcco vmpiáo cmp –Livðpk|mp @id|zocip li Lkp|zkjy`kðd‑ qyi

ip|ojod pkidlm pyjy|kckwolm# {o qyi pi ocao`idojod irkp|id`kop id emzao kckak|olo { pkd y|kckwoz `zk|izkmp |ë`dk`mp li

olakdkp|zo`kðd li p|m`h$ Cmp kduid|ozkmp ay`bop ui`ip pi li|izakdojod o `zk|izkm li cmp qyi cm olakdkp|zojod# uidláod m

li cmp qyi `mavzojod qyi jyp`ojod ydo aorkakwo`kðd id ic ypm li lkp|zkjy`kðd { ocao`idoakid|m o `yocqykiz vzi`km {

zio`|kuoaid|i$ Opá co ecm|o li `oakmdip li lkp|zkjy`kðd# izo di`ipozkm `oznozco { pi bo`áo `md `yocqykiz |kvm li Phy# cm

qyi o|id|ojo id `md|zo li co pici`|kuklol { mjgi|kuklol id co uid|o# pmcm pi |zo|ojo li |zopvmz|oz cm qyi ip|yukizi id

vizámlm li lip`yid|m { id kduid|ozkmp li amlm li lipbo`izpi cm aïp zïvklm li co aiz`olizáo$

Ic vzm`ipm li olakdkp|zo`kðd li lip`yid|mp dm pi bo`áo `id|zockwoloaid|i vmz Jozkcco# pk dm qyi oc ekdoc ic qyi

olakdkp|zojo cmp lip`yid|mp izo ic akpam lkp|zkjyklmz pin÷d pyp di`ipklolip vyd|yocip { Jozkcco pmcm pi ckak|ojo o

ojop|i`iz { vzmly`kz$Cmp ao{mzkp|op vmláod aod|idiz id pyp cm`ocip yd p|m`h li vop|o pi`o vmz ovzmrkaoloaid|i ?6 m ?: láop `md aïp li

<$266 Phy { `md vilklmp piaodocip# cmp qyi izod zivyip|mp lid|zm li cmp ?< láop pknykid|ip$ Id `md|zop|i cmp akdmzkp|op

vmláod aod|idiz yd kduid|ozkm vmz aïp li : piaodop { nidizojod py vilklm pin÷d ic p|m`h oc amaid|m li co ziukpkðd#

lolm ic viqyiÿm ipvo`km li ocao`idoakid|m lkpvmdkjci qyi vmpiáod "pyp ip|od|izáop+$ Co zio`|kuklol li co liaodlo ip

ydo kavmz|od|i `oypo li vzmjciaop vozo Jozkcco {o qyi od|i yd iuid|yoc oyaid|m li co liaodlo cmp akdmzkp|op

zio``kmdojod ziockwodlm pyp vilklmp lkozkoaid|i# jopïdlmpi id ic p|m`h qyi lkpvmdid irknkidlm ydo zivmpk`kðd id

aidmp li lmp láop$ Cm od|izkmz o`mavoÿolm o yd oyaid|m li co liaodlo li cmp lkp|zkjyklmzip nidizozï yd qykijzi li

kduid|ozkm id cmp @L@# `ziodlm yd dyium vilklm# aïp yd aoznid li pinyzklol od|mgolkpm# {o qyi py kduid|ozkm vzmvkm

pmcm `yjzi ydo piaodo { pojid qyi co liamzo li vzmly``kðd ip li `opk lmp piaodop# vozo `yjzkzpi li m|zm lipojop|m o

co eïjzk`o$ Ip|m qyi pi vzmly`i ip ydo `olido li o`md|i`kakid|mp ir|ziaoloaid|i `mp|mpo {o qyi oc jogoz co liaodlo

dyiuoaid|i cmp kduid|ozkmp ip|ïd pmjzilkaidpkmdolmp id cmp @L@# cmp ao{mzkp|op { oliaïp id cmp akdmzkp|op { `md ic

ekzai vzmvðpk|m li dm umcuiz o vmdiz ydo dyiuo mzlid bop|o qyi pi zinycid cmp kduid|ozkmp$ Pk jyp`oamp yd zipvmdpojci

li ip|o `olido li o`md|i`kakid|mp ip ic akpam Jozkcco vmz ydo eoc|o li liekdk`kðd li ydo ip|zo|inko `mavi|k|kuo

oli`yolo$

\mlmp ip|mp iciaid|mp `mdeojycozmd vozo kd`ziaid|oz cmp vzmjciaop qyi oc oÿm ?;;6 Jozkcco |idáo { lijáo pmcy`kmdoz o

co jziuilol# {o qyi cmp `mp|mp id vzmly``kðd# lkp|zkjy`kðd# aozhi|kdn# lip`yid|mp# `mp|m li mvmz|ydklol li cmp p|m`hp#

lipmznodkwo`kðd id nidizoc# yd idemqyi li eoc|o li vcodkek`o`kðd li co liaodlo { `mdpi`yid|iaid|i li co vzmly``kðd#

dm vmláod pinykz pyp|id|odlm ic `zi`kakid|m qyi pkd lylo kjo o `md|kdyoz$

Jozkcco lijáo mzlidozpi `mmzlkdoz o py iqykvm li uid|op# ziockwoz vzipyvyip|mp li uid|op o`mzli `md co vizkmlk`klol {

ip|o`kmdocklol vmz Phy# aigmzoz py `mmzlkdo`kðd `md cmp lkp|zkjyklmzip# `ckid|ip { `mdpyaklmzip# li amlm li `zioz ydo

`olido ozaðdk`o li ovzmukpkmdoakid|m am|kuolo vmz co liaodlo lic `mdpyaklmz qyi ip oli`yoloaid|i kd`id|kuolo

vmz yd aozhi|kdn { vyjck`klol o`mzli o co ip|zo|inko `mavi|k|kuo qyi pi li`klo$

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KDE0<?6 Nip|kðd li Mvizo`kmdip

Aonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðd

Vzmeipmz Gmzni Uizo O$

0

0$!½_yë |kvm li `mdeck`|mp m jozzizop kd|izdop pi nidizod id Jozkcco { id pyp `ckid|ip ezid|i o co vzmvyip|o li GK\L=

½_yë ̀ oypo ipmp ̀ mdeck`|mp= Pk yp|il eyizo Nkznkm Aonnkock# ½qyë bozáo= 

Lid|zm li Jozkcco irkp|id `mdeck`|mp id lmp ezid|ip lijklm o co kavcod|o`kðd lic vzmnzoao GK\L "Gyp|!Kd!\kai Lkp|zkjy|kmd+$

Ic vzkaiz dkuic li `mdeck`|m m`yzzi o dkuic kd|izdm { ip|i pi nidizo ic ïzio li uid|op { aozhi|kdn$ Ic vizpmdoc li ip|op

ïzio `mdpklizo qyi ip|i vzmnzoao ckjizozï ipvo`km id cmp ocao`idip li cmp lkp|zkjyklmzip lijklm o co lkpakdy`kðd lic

p|m`h li pyp vzmvkmp vzmly`|mp qyi pi ocao`idod# vmz cm |od|m# irkp|i ic zkipnm co|id|i li qyi cmp `mavi|klmzip`mcmqyid pyp vzmly`|mp id ip|mp ipvo`kmp { aozqyid ao{mz vzipid`ko id cmp lkp|zkjyklmzip$ Ic kavo`|m li lkzi`|m ip qyi

cmp lkp|zkjyklmzip li`klod vzmamuiz aïp ic vzmly`|m li cmp `mavi|klmzip# {o qyi oc |idiz p|m`h lkpvmdkjci# lijid

opinyzozpi li aod|idiz ydo oli`yolo zm|o`kðd li ip|mp "uidlizcmp id ic aidmz |kiavm vmpkjci+$ Li knyoc emzao#

`mdpklizod qyi oc kavcod|oz yd vzmnzoao GKL\# cmp uidlilmzip dm `md|ozáod `md vzmam`kmdip `maiz`kocip vozo

vizpyolkz o cmp lkp|zkjyklmzip i qyi ip|mp kd`id|kuid co `mcm`o`kðd li vzmly`|mp li Jozkcco id cmp akdmzk|op m zi|okcp$

Olk`kmdocaid|i# ip|o ïzio `mdpklizo qyi od|i `yocqykiz eocco id ic vzm`ipm vzmly`|kum { li pyakdkp|zm qyi kd|izzyavo

cop mvizo`kmdip dmzaocip li eojzk`o`kðd vzmly`kzï qykijzip li p|m`h id cmp `ckid|ip# `md cmp `mp|mp opm`kolmp qyi ip|m

|zoizáo lipli ic vyd|m li ukp|o li kaonid { `maiz`koc$ Vmz ÷c|kam# `maid|od qyi dm ip `cozm qyi ic vzmnzoao opinyzi

ydo lkpakdy`kðd li cmp `mp|mp li Jozkcco# lijklm oc zánklm pkp|iao vzmly`|kum qyi vmpiid# ic qyi dm cip vizak|kzï ziockwoz

eyiz|ip `oajkmp id ic vzmnzoao vzmly`|kum$

Ic pinydlm dkuic li `mdeck`|m m`yzzi `md cmp `ckid|ip li Jozkcco# qykidip pi zipkp|id eyiz|iaid|i o qyi piod iccmp qykidip

cip olakdkp|zid pyp irkp|id`kop# lijklm o qyi vkidpod qyi ic jidiek`km id co zily``kðd li kduid|ozkm pmcm pizï vozo Jozkcco

{ qyi ip|o zily``kðd li `mp|mp opm`kolm dm pizï |zopvopolm o |mlo co `olido$ Li knyoc emzao# `mdpklizod qyi Jozkcco dm

ip ydo iavzipo iek`kid|i# lijklm o qyi ic |kiavm li zipvyip|o ailkm li ip|mp ip li ?6 láop# cm `yoc ip liaopkolm id

`mavozo`kðd oc |kiavm li id|zino li cmp lkp|zkjyklmzip qyi |ozlojod id|zi :< { :2 bzp# `olo uiw qyi yd pyvizaiz`olm

ziockwo yd vilklm$

½_yë ̀ oypo ipmp ̀ mdeck`|mp=

Co `oypo li ipmp `mdeck`|mp ip vzkd`kvocaid|i qyi dm pi bod vzipid|olm oli`yoloaid|i cmp jidiek`kmp qyi pi mj|idlzïd

oc kavcod|oz yd vzmnzoao `mam GK\L$ Ip|mp jidiek`kmp liji piz `maydk`olmp o cmp `ckid|ip i kd|izdoaid|i# ip li`kz#

vozo |mlm `oajkm pi liji iei`|yoz ydo oli`yolo nip|kðd lic kavo`|m qyi ip|i `mdcciuozï$

Pk Ylp$ eyizo Nkznkm Aonnckodk# ½ qyi bozáo=

Id vzkaiz cynoz cm qyi bozáo pizáo `mduid`iz o cmp `ckid|ip { oc vizpmdoc kd|izdm li qyi ip|i vzmnzoao |zoizï aïp

jidiek`kmp qyi vizgyk`kmp$

Vozo `mduid`iz oc vizpmdoc kd|izdm# pi liji7

o+  Vzkaizm# `mduid`iz o co oc|o nizid`ko# vozo `mdpinykz ic ovm{m kzzip|zk`|m id ic vzmnzoao { opá eo`kck|oz co |ozio likd`mzvmzoz id ic vzm{i`|m oc ïzio li uid|op { aozhi|kdn$

j+  Kdumcy`zoz oc ïzio li uid|op { aozhi|kdn id |mlop cop i|ovop li kavcod|o`kðd lic vzmnzoao

`+  Loz o `mdm`iz o cmp iavciolmp qyi co zily``kðd id `mp|mp nidizolo vmz co kavcod|o`kðd lic vzmnzoao GK\L nidizozï

jidiek`kmp |odnkjcip vozo iccmp# cmp qyi pi |zoly`kzïd ic jmdmp lijklm oc oyaid|m li cop y|kcklolip$

Vozo ̀ mduid`iz o cmp lkp|zkjyklmzip { `ckid|ip7

o+  Vzipid|ozcip cmp jidiek`kmp i`mdðak`mp irkp|id|ip id co `olido li pyakdkp|zm nidizolmp vmz co kavcod|o`kðd lic

vzmnzoao$

j+  Opyakz vmz voz|i li Jozkcco lic `mp|m li `olo ydklol eoc|od|i lijklm o qykijzip li kduid|ozkmp qyi vmlzáod m`yzzkz$

`+  Bo`iz vzyijop vkcm|mp id cop jmlinop li Jozkcco# vozo amp|zoz o cmp lkp|zkjyklmzip co iek`o`ko { iek`kid`ko lic

vzmnzoao$

Oc kavciaid|oz cm od|izkmz# pi cmnzozáo ydo ao{mz iek`kid`ko# cmnzodlm qyi co liaodlo pio aïp ip|ojci$

<$! Pk yp|il ip|yukizo o `oznm li co Vcodkek`o`kðd li Vzmly``kðd id Jozkcco# ½qyë lkek`yc|olip |idlzáo vozo `mdp|zykz

vcodip li vzmly``kðd –zmjyp|mp‑= 

Co vcodkek`o`kðd li co vzmly``kðd ip yd opvi`|m `coui vozo ic `opm li Jozkcco# ipvi`kocaid|i pk cm qyi pi qykizi ip

ovzmui`boz oc aïrkam cmp zi`yzpmp irkp|id|ip { ak|knoz ic kavo`|m qyi vzmly`id cop ecy`|yo`kmdip li co liaodlo id ic

vzm`ipm vzmly`|kum$ Vozo Jozkcco jogm cop o`|yocip `kz`ydp|od`kop ip|m ip yd lipoeám ao{mz# vmzqyi dm vmpii lo|mp

ip|oláp|k`mp oli`yolmp qyi cip vizak|o li|izakdoz `md `iz|iwo co liaodlo irkp|id|i id cmp lkp|kd|mp dkuicip qyi

`mavmdid py `olido li pyakdkp|zm# dk id cmp lkp|kd|mp ip`idozkmp qyi voz|k`kvod$ Vmz m|zm colm# ic d÷aizm li PHYp qyi

pi odockwo { co uozkilol id vzmly`|mp pi`mp { vzmly`|mp ezip`mp ip ay{ nzodli# vmz cm qyi li|izakdoz co `od|klol li

ydklolip qyi pi ziqykizi vzmly`kz id yd vizkmlm li |kiavm pi uyicui ydo i`yo`kðd li a÷c|kvcip uozkojcip# {o qyi

oliaïp li co iuocyo`kðd qyi pi ziockwo pmjzi co nzod `od|klol li vzmly`|mp# pi liji `mdpklizoz cmp a÷c|kvcip ip`idozkmp

5/11/2018 Caso Barilla - slidepdf.com

http://slidepdf.com/reader/full/caso-barilla-55a235a8d54b7 5/5

KDE0<?6 Nip|kðd li Mvizo`kmdip

Aonkp|iz id \i`dmcmnáop li co Kdemzao`kðd { Nip|kðd

Vzmeipmz Gmzni Uizo O$

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id cmp `yocip co iavzipo voz|k`kvo# cm qyi bo`i aïp `mavcigo co |ozio$ Oliaïp# pi `yid|o `md ydo `ovo`klol {o

kdp|ocolo# qyi id `kiz|o aodizo `mdlk`kmdo co `ovo`klol { nop|mp id vzmly``kðd { zi`yzpmp iavciolmp lid|zm lic

vzm`ipm# vmz cm qyi pi ziqyizkzï vmp|izkmz o ydo liekdk`kðd li vzmly`|mp qyi voz|k`kvozïd lic vzm`ipm vzmly`|kum

"ziliekdk`kðd qyi pi id|kidli `mam ydo di`ipklol vozo oyaid|oz co iek`kid`ko lic vzm`ipm+{ li py liaodlo# iei`|yoz yd

odïckpkp li cop kdp|oco`kmdip# iqykvmp# vizpmdoc# ao|izkop vzkaop y|kckwolop { py ocao`idoakid|m { li co `ovo`klol li

lkp|zkjy`kðd `md co qyi pi `yid|o$

Yd opvi`|m qyi dm emzao voz|i lic vzm`ipm vzmly`|kum# vizm qyi pk kdecy{i id co vcodkek`o`kðd ip ic zi`bowm oc `oajkm lico emzao id qyi pi bop|o ip|i amaid|m pi bod ziockwolm cop `mpop# ip|i zi`bowm ip|ï kd|zádpi`m id livoz|oaid|m li

uid|op# {o qyi cm uid `mam ydo oaidowo vozo py nip|kðd { ip|ï vzipid|i id pyp lkp|zkjyklmzip# vmzqyi dm uid qyi cip

pkndkekqyi ocn÷d jidiek`km olov|ozpi o m|zm pkp|iao# |oajkëd ip|ï vzipid|i id pyp `ckid|ip# {o qyi co kd`iz|klyajzi lic

`oajkm od|i yd dyium pkp|iao `mdp|k|y{i yd zkipnm qyi dm ip|ïd lkpvyip|mp o opyakz$

M|zm opvi`|m qyi `mdp|k|y{i ydo lkek`yc|ol# ip co ip|zo|inko li aozhi|kdn jopolo id cop vzmam`kmdip { vyjck`klol# {o qyi

`md|zkjy{id id emzao dino|kuo o li|izakdoz ydo liaodlo ip|ojci qyi pkzuo vozo `mdlk`kmdoz ic vzm`ipm# vmz cm qyi pi

lijizï iei`|yoz yd ziip|ylkm li co emzao { qykwïp ic emdlm li co ip|zo|inko$

9$!$Jozkcco bo`i ydo vzmvyip|o ccoaolo GK\L$ "id co lë`olo li ?;;6+$ Vidpodlm id bm{# ½qyë ovm{m vyilid jzkdloz cop

\i`dmcmnáop li Kdemzao`kðd qyi pi ypod id ic pi`|mz akdmzkp|o { id co kdlyp|zko vozo cciuoz olicod|i ydo vzmvyip|o li

ip|i |kvm= ½_yë lkek`yc|olip vmlzáo bojiz=

Lyzod|i co ÷c|kao lë`olo# bo irkp|klm ydo kavmz|od|i lkpakdy`kðd li `mp|mp opm`kolmp o co kavciaid|o`kðd li pkp|iaop

li kdemzao`kðd# qyi bo vizak|klm o co ao{mzáo li cop iavzipop# o``iliz o co aod|id`kðd li co kdemzao`kðd opm`kolo o py

dinm`km o |zouëp li co kavciaid|o`kðd li pkp|iaop mvizo`kmdocip "MC\V+# qyi vizak|id zinkp|zoz `olo |zodpo``kðd

m`yzzklo$ Vozocicoaid|i# pi bo vzipid|olm yd nzod lipozzmccm li co kdlyp|zko li cop `maydk`o`kmdip# o |zouëp li co

kd`mzvmzo`kðd li yd d÷aizm kavmz|od|i li `mavoÿáop qyi jzkdlod ip|mp pizuk`kmp# |zodpemzaïdlmpi ic aiz`olm li cop

`maydk`o`kmdip id yd pi`|mz oc|oaid|i `mavi|k|kum# pk|yo`kðd qyi bo zilydlolm id lkpakdy`kmdip `mdpklizojcip id cop

|ozkeop qyi bkp|ðzk`oaid|i irkp|áod vmz ip|mp ̀ md`iv|mp$

Co pk|yo`kðd lip`zk|o id ic vïzzoem od|izkmz# bo vizak|klm o co ao{mzáo li cop iavzipop# `md|oz `md kdemzao`kðd id cádio

li pyp uid|op# { vmz |od|m |idiz co `ovo`klol li iuocyoz lkdïak`oaid|i ic p|m`h lkpvmdkjci li pyp vzmly`|mp { ao|izkop

vzkaop$ Olk`kmdocaid|i# `md cop aigmzop id cop `ovo`klolip li ocao`idoakid|m li lo|mp# co |idlid`ko o co jogo id cmp

`mp|mp lic bozl~ozi di`ipozkm vozo ip|m# { ic lipozzmccm li bizzoakid|op li Lo|o ^ozibmypi m Akdizáo li Lo|mp# cop

`mavoÿáop bod kavciaid|olm uozkolmp pkp|iaop li kdemzao`kðd mzkid|olmp o vzili`kz ic `mavmz|oakid|m li co

liaodlo# vylkidlm li ip|o aodizo ip|ojci`iz vzm{i``kmdip ey|yzop li cop di`ipklolip li vzmly`|mp m ao|izkop vzkaop$

Ovm{odlm co pk|yo`kðd lip`zk|o od|izkmzaid|i# bod ovozi`klm id ic aiz`olm vzmuiilmzip li pizuk`kmp Jypkdipp |mJypkdipp "J:J+# lmdli yd kd|izailkozkm id|zi vzmly`|mzip { `mavzolmzip vizak|kidlm o oajmp kd|iz`oajkoz co

kdemzao`kðd di`ipozko vozo ziockwoz cop |zodpo``kmdip# |idkidlm id `mdpklizo`kðd co kdemzao`kðd o`|yockwolo li uid|op {

p|m`h lkpvmdkjci$

Yd igiavcm kd|izipod|i li `maid|oz ip ic zico`kmdolm `md cop aïqykdop irvidlilmzop li jijklop m nmcmpkdop# qyi

ailkod|i ocnydop ovck`o`kmdip kdemzaod id |kiavm zioc cop uid|op qyi pi vzmly`id# `md cm qyi co iavzipo lyiÿo li co

aïqykdo vyili ziockwoz co zivmpk`kðd li cmp vzmly`|mp qyi vzipid|id uid|op$

Co kdp|oco`kðd li yd ipqyiao GK\ di`ipozkoaid|i ziqyizkzï co kd|inzo`kðd |i`dmcðnk`o `md cmp vzmly`|mzip$ Ip|o pk|yo`kðd

vyili `mavck`oz o iavzipop vzmuiilmzop qyi dm `yid|id `md co |i`dmcmnáo di`ipozko vozo kd`mzvmzozpi o ip|o

ozqyk|i`|yzo# m dm `yid|id `md cmp zi`yzpmp ekdod`kizmp vozo olqykzkzco# pkd iajoznm# |oc `mam cm piÿocoamp oc `makidwm#

co oc|o `mavi|k|kuklol lic pi`|mz |i`dmcðnk`m bo`i qyi cop kduizpkmdip di`ipozkop piod o``ipkjcip kd`cypm vozo iavzipop

li viqyiÿm |oaoÿm$

Do|yzocaid|i# co kavciaid|o`kðd li yd ipqyiao Gyp| kd |kai jyp`o bo`iz aïp iek`kid|ip `olo ydm li cmp vzm`ipmp qyi

ziqykizid aod|idiz ocn÷d dkuic li p|m`h# vmz co uáo li lkpakdykz oc aádkam ip|mp dkuicip$ Ip|o pk|yo`kðd ip id|idlklo

ay`bop ui`ip vmz co oc|o lkzi``kðd li cop iavzipop# vyip|m qyi pmd `ovo`ip li lkaidpkmdoz cmp jidiek`kmp ncmjocip li

ip|op ailklop# pkd iajoznm cop ïziop mvizo|kuop id`oznolop lic ojop|i`kakid|m vyilid uiz pmcm cmp opvi`|mp dino|kump#

vyip ip|ozïd irvyip|mp o zkipnmp li dm `md|oz `md cop irkp|id`kop di`ipozkop vozo po|kpeo`iz co liaodlo qyi pi vzipid|i$

Cm od|izkmz# pyaolm o co zipkp|id`ko bojk|yoc qyi pi vzipid|o od|i `yocqykiz pk|yo`kðd li `oajkm# `mdeknyzo yd vodmzoao

qyi vyili o`ozzioz jop|od|ip vzmjciaop id co kavciaid|o`kðd lic GK\$