Title of Presentation

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Pasta ManagementLorem ipsum dolor sit amet, nulla volutpat ut aenean ac

Spaghetti ObjectivesTortor vestibulum commodo felis nulla, nulla voluptas.Rutrum ipsum auctor lorem loremnec tellus lobortis eget laoreet, vestibulum sit nislSed turpis eget natoque, tempus libero sagittis leo blanditDuis elementum diam rutrum malesuada libero. Vestibulum etiam praesent, auctor malesuada, odio sed suscipit, expedita ultrices pede arcu id sed

Header & Text

AssignmentConduct relevant and timely consumer activations and media relations outreach from June through September for festa ItalianaBeginning: Share the Table NYC (June)End: Casa Barilla (September)

Communications ObjectivesKeep Barilla top-of-mind with consumers throughout the summer, and promote Barilla as the authentic Italian food companyHighlight the attributes of Barillas Summer of Italy itselffood, music, sharingGenerate NYC and national media stories that create an emotional connection for consumers and communicate the brands authentic ItalianityDrive consumer engagement and viral activity around event

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Rigatoni NotesVarius placerat vehicula erat neque urna, mauris morbi porta lectus elementum lectus ut, aut a velit, proin felis sed quis parturientAliquam dolor eros phasellus proin mollis vestibulum, enim nec nec erat ante, id dignissim consequatur in sem nec, ligula ac laoreet, ut eu a pellentesque mi anteEget tellus quisque. Lacus magna aliquet sed. Velit facilisis, suscipit nunc sit rutrum metus

Header & Text

AssignmentConduct relevant and timely consumer activations and media relations outreach from June through September for festa ItalianaBeginning: Share the Table NYC (June)End: Casa Barilla (September)

Communications ObjectivesKeep Barilla top-of-mind with consumers throughout the summer, and promote Barilla as the authentic Italian food companyHighlight the attributes of Barillas Summer of Italy itselffood, music, sharingGenerate NYC and national media stories that create an emotional connection for consumers and communicate the brands authentic ItalianityDrive consumer engagement and viral activity around event

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Boiling

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Key Temperatures and Textures

Cook OffFevier 1945

SpaghettI event

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Spaghetti Cook-Off

Details: Pulvinar eu. Phasellus turpis turpis in velit in gravida, adipiscing arcu augue, nisl rhoncus faucibus nec sed vestibulum, euismod massa vestibulum

Description: Opportunity to seed excitement and awareness among key food and lifestyle media for festa Italiana activities, Mario Batali to host a Spaghettata editor event.

Event serves as a relationship building, message seeding and sneak peak opportunity for key media.How It Works:Secure a Batali restaurant in NYC to host a lunch for 20 30 top tier food and lifestyle media including long lead magazines (print and online editors), short lead food and NYC lifestyle writers (print) and key food bloggers (Grub Street NYC, Eater, etc.)Mario prepares a meal for the press and delivers Share the Table messaging, and details of festa Italian celebrationGive attending media VIP access to Casa Barilla and Bocelli concertDistribute a printed Spaghettata Guide with a map/course outline of Casa BarillaTiming: June 2011

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EAT the TABLECLOTH nJ

Luglio 1861

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Details: Pellentesque scelerisque est tellus nulla vel, luctus ac phasellus, aliquam arcu et id ullamcorper non, arcu ac lorem tristique.

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Eat the Tablecloth NJ

Radio

Television

Computer

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Description:An NYC consumer engagement event that promotes Barilla as the authentic Italian food company, and reinforces Barillas commitment to ensuring all New Yorkers can share the table (via Food Bank for NYC partnership).Serves as first opportunity for consumers to learn about festa Italiana activities to come this summer.How It Works:Mario Batali and Barilla chefs cook at a center island, with small tables all around them inside a NYC park during evening rush hour (5-8 p.m. on a weekday evening)The chefs (and brand ambassadors) serve plated pasta meals to New Yorkers throughout the evening, and for every pasta meal served, Barilla will donate a meal to the Food Bank for New York CityBarilla will also pledge to donate more money to Food Bank of NYC, if consumers post a twitter or Facebook photo of their meal online ($5 per photo/tweet); By retweeting or posting a photo to the Barilla Facebook page, consumers also get a chance to win a pair of VIP tickets to the Bocelli concertShare the Table NYC will also be the first opportunity for Barilla to give away tickets to Casa Barilla; Distribute Casa course guide Local NYC radio partner to be on-site providing music, MC-ing event, conducting on-air Bocelli ticket giveaway every hour of event

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A SHOE FOR A BOOT

Avril 2025

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A Shoe for a Boot

Details: Nullam ac, nec nulla nullam dignissim neque, sociosqu tincidunt, scelerisque maecenas. At sociis, ut auctor maecenas volutpat sodales conubia excepturi, nunc sem leo suspendisse.

Description: Publicity stunt that offers an opportunity for busy New Yorkers to share the table at home, leverages our partnership with the Food Bank of NYC and provides a taste of whats to come from Barilla this September. Extends the philosophy of Share the Table NYC via a mobile food truck

How It Works:Hand out Barilla pasta dinner kits to busy commuters to take home and share with their families via a Barilla branded food truck that stations itself around NYC for one week in August For every meal distributed, Barilla will donate a meal to a person in need, through the Food Bank of NYC; A Meal for A Meal Ask commuters to post a photo on Facebook or Twitter of their prepared dinner once they get home for a chance to win VIP Bocelli ticketsAsk commuters to have a quick picture taken to upload to a picture mosaic to showcase consumers giving back will be displayed on screen and a live feed also with Facebook page nationwideAsk commuters to post a photo on Facebook or Twitter of their prepared dinner once they get home for a chance to win VIP Bocelli ticketsOn Facebook ask consumers to post picture to the mosaic for meal donation and encourage viral activity

Event to take place one week in August (Monday through Thursday) during the evening rush hour (4-7 p.m.) at centrally located venues close to major transit hubsTie event into Fiat launch

Tying Back to Casa BarillaTrucks will be branded with the Casa Barilla logo and dates of the eventVolunteers will wear branded t-shirtsCasa Barilla course guide and how-to register inside each bag

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A Shoe for a Boot Running Route

1. Penn Station

2. Union Square

3. Columbus Circle

4. Lincoln Center

5. 23rd Street

6. Herald Square

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5

6

Central Park

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4

3

NORTH

Grand Central Station (outside at East 42nd street b/t Madison and Vanderbilt Ave)Corner of 42nd and 6th avenue (SE corner of Bryant Park) major subway intersectionUnion Square - 14th street Herald Square Macys 32nd and BroadwayLincoln Center and/or Columbus Circle

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A Shoe for a Boot: Spaghetti On The Run

Each dinner kit would contain:Branded Casa Barilla/STT refrigerated tote bagBox of SpaghettiJar of SauceBarilla Spaghettata GuideBarilla Casa Barilla Course Guide/how to sign-up/couponSaladAcademia Barilla Olive Oil and Balsamic VinegarGrated CheeseSalt/Pepper

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SMALL CAR REVOLUTION

Juillet 1789

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Small Car Promotion

Details: Eleifend donec lacinia at, vestibulum ligula malesuada est tortor maecenas nibh, odio wisi volutpat leo praesent ullamcorper. Et lectus facilisis mollis in ut diam, pede aenean faucibus, mauris sed metus mauris nulla nec, eu lobortis, sit maecenas risu.

Nullam ac, nec nulla nullam dignissim neque, sociosqu tincidunt, scelerisque maecenas. At sociis, ut auctor maecenas volutpat sodales conubia excepturi

Description: Support marketing initiatives around New York City to generate attention and buzz for the upcoming Summer of Italy events through people and promotions that target families and young people to drive attendance

How It Works:Employ a fleet of Barilla branded Fiats known as Barilla Pasta Cars to drive mobile awareness of Barilla and the event as the visual cue for where and when Barilla is that day throughout the tri-state areaAll Fiats will have pasta shapes on them and will visit a number of food-related venues in NYC over the course of 5-6 weeks leading up to Casa BarillaCars visit authentic Italian shops and food emporiums like Eataly, Alessi, Armani, etc.Drivers will distribute Casa tickets, coupons, recipe guides, dry samples

Media Relations: Social media tie-ins exist for consumers when they spot a Fiat or the Fiat teams in their area to drive ticket distributionFeed news to local bloggers to get involved in the search for the Fiats each dayCapitalize on photo opportunities in entertainment media and on blogsTake a picture of the Vespa and post it online to win tickets and other giveawaysBarilla/Fiat FourSquare Check In - first person to arrive at the location, check in and take a picture of themselves with win VIP tickets to the concert.Clues will be tweeted ahead of time and will be promoted through facebook/twitter and radio partnership\Put webcams on top of cars to show experience to national audienceFeed locations to local bloggersCapitalize on photo opportunities; share with NYC print and online media

Timing: Late August September 2011

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Small Car Promotion

odio wisi volutpat leo praesent ullamcorper. Et lectus facilisis mollis in ut diam, pede.

aenean faucibus, mauris sed metus mauris nulla nec, eu lobortis, sit maecenas risus.

Webcams on cars

Fivechair Check-in

Location clues barked ahead of time

Description: Support marketing initiatives around New York City to generate attention and buzz for the upcoming Summer of Italy events through people and promotions that target families and young people to drive attendance

How It Works:Employ a fleet of Barilla branded Fiats known as Barilla Pasta Cars to drive mobile awareness of Barilla and the event as the visual cue for where and when Barilla is that day throughout the tri-state areaAll Fiats will have pasta shapes on them and will visit a number of food-related venues in NYC over the course of 5-6 weeks leading up to Casa BarillaCars visit authentic Italian shops and food emporiums like Eataly, Alessi, Armani, etc.Drivers will distribute Casa tickets, coupons, recipe guides, dry samples

Media Relations: Social media tie-ins exist for consumers when they spot a Fiat or the Fiat teams in their area to drive ticket distributionFeed news to local bloggers to get involved in the search for the Fiats each dayCapitalize on photo opportunities in entertainment media and on blogsTake a picture of the Vespa and post it online to win tickets and other giveawaysBarilla/Fiat FourSquare Check In - first person to arrive at the location, check in and take a picture of themselves with win VIP tickets to the concert.Clues will be tweeted ahead of time and will be promoted through facebook/twitter and radio partnership\Put webcams on top of cars to show experience to national audienceFeed locations to local bloggersCapitalize on photo opportunities; share with NYC print and online media

Timing: Late August September 2011

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