www.simplify360.com

Stage 3

Have

Your

Say

Team Name:

Name of first member: Devendra Jaiswar

College Name: IIM Trichy

Name of second member: Iyswari Lakshmi S

College Name: IIM Trichy

Introduction

• Bringmyfood is a unique meal delivery service in Delhi NCR Area• It servers home made food to its patrons• Solving problems of 1000’s of working professionals

The Assignment• Introduce BMF to working professionals• Increase Brand Awareness• Increase Sales

Research Undertaken

• Target group for BMF?• Eating habits of the target group• Other available online home food delivery websites• Exposure to social media websites• Purchasing power

Initial Phase

Target market would be social

media knowledgeable

unmarried working professionals

Further steps

Going online on Social Media

Association with food delivery websites

Teasers, Blog articles, videos for interaction with customers

Metrics to measure

success of campaign

Creating online content on social media

Should be Exhaustive with food list, chef info and user reviews

Target are working professionals

Initial Phase

Facebook Role

• Put up posts explaining what it is that you offer, for every promotion post.

• It is better to have a 1000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

Start conversations with potential

customers

Priority will be building relationships. Not pitching

our service.

Consistently publish content and participate in

conversations.

Target the right demographic – Working professionals staying away from home. But not alienating the others.

YouTube & Twitter

YOUTUBE• Share the story behind starting the

business. It will help potential customers to relate

• Introduce your team (The cooks)

• YouTube’s metrics help keep track of your views, likes, comments, and other vital information —valuable insight into which videos are working

TWITTER• Search keywords to find followers

key players and online influencers who have quality audiences and are likely to be interested in your service.

• Connect with those people and work to build relationships with them.

• If they share your content, you can reach thousands.

Association with Zomato, Burrp & FoodPanda

• Working professionals' are tech savvy so they go through food delivery websites

• More customers more food orders• Interactive teaser on these sites will help• User reviews on these sites will help in getting

more orders• Food delivery websites are location specific so

it will help us target right audience

Mid Phase

Interacting with Teasers on websites and fan page

It will help in increasing brand

awareness

#BMF USP

• Customer can order 1 dish(any) of his choice• Happy Hours for ordering food… All orders

before 7pm will get free surprise desert• Different food each time• Reasonable price

#BMFGet us the recipe of

your favdal/vegetable curry we will cook it for

you

Emotional Chord

Metrics to measure success

• No of fans on Facebook & twitter• No of orders placed• No of website mentions by customers• How many good/helpful reviews on food

delivery websites• No of unique visitors• Website mentions in social media

End Phase