www.simplify360.com

Stage 3

HaveYourSay

Team Name: Business Gems

Name of first member: Kriti KhuranaCollege Name: Banasthali University

Name of second member: Mahima UpretiCollege Name: Banasthali University

BringMyFood.comHome food just a click away!

Research before undertaking Social media Campaign

•Media Consumption: oSum of information and entertainment

media taken in to understand capacity for skepticism, judgment, free thinking, questioning, and understanding

•Target Group: Increasing TG to 50,000 will include analyzing different Demographics and logistics.•Checking if social media is a Feasible and viable way of marketing for our Business .

SearchTargeted keyword

Market Analysis• Competitive analysis will highlight why companies are doing what they are

doing and what value this creates for them. This is useful in trying to spot potential gaps or opportunities in current practices, or eliminating areas that bring little value, or are resource drains.

• Audience Analysis Establishing your audience demographics, behaviors and key triggers will ensure you know exactly what your audience perceives as valuable and what they tend to ignore. It also allows you to start thinking about how you will market your products or solutions to address and meet their needs.

• Environment Analysis Discovering which platforms are best by analysis where our target audience is active on and which platforms do they undertake certain actions on. Do their online environments affect particular purchasing decisions or social sharing tendencies?

Channels integrated in our strategy • As our main target market is located in NCR area as working professionals and

also our increased TG of Mobile professionals, Pregnant , Diabetic and cholesterol Patients, figure conscious people, PGs, Day Boarding schools. We will integrate social networking sites such as linkedIn and Facebook.

• Most college going population staying in PG are likely to use blogging and FaceBook more, therefore creating blogs and page for our website will be beneficial for spreading brand awareness.

• YouTube will have online videos of chefs cooking to ensure our good food quality and cleanliness.

• As we miss homemade food, twitter will have tweets accepting recipies from our target market.

• LinkedIn profiles of our chefs will help in establishing connections and provide direct line of communication with our customers. Customer can directly contact their cooks via LinkedIn.

Who will we talk to...To increase our sales to 50,000 orders per month we have to • Increase our budget: Funds from venture capitalists• Increase our staff: Talent Hunt contests among housewives like Wheel Smart

shrimati. • Increase our Target Group:

– With single working people extending our TG to :• Mobile professionals.• Pregnant women of nuclear families in need of good and healthy care.• Oil free food for patients suffering from diabetes and cholesterol problems.• Diet food for figure conscious girls.• College students staying as PGs.• Day Boarding schools.

What will we say…

BringMeFood.com

On Time Delivery

Special Packages

Quality guaranteed

Customer oriented

Good working environment

for employees

Western lifestyle ..

Indian food

Metrics

Reach

Engagement

Conversion

Virality

Unique relationships

Influence

Repeat engagement

Metrics to measure the success of our social media campaign• Reach –Impact of our Message

• Connections on LinkedIn• Followers on Twitter• Likes on your Facebook page• Views and Subscribers on your

YouTube channel• Visitors to your blog

• Engagement levels –Interaction with our Message • Clicks on links in your social media

posts• Retweets, Mentions and Direct

Messages on Twitter• Shares on Facebook and LinkedIn

• Comments on your Facebook and LinkedIn posts

• Ratings on your YouTube videos• Comments on your blog posts

• Conversion – How Many People Took Action Because of Your Message?• Registrations for content

downloads• Webinar registrations• Online lead generation form

completions• Phone-in leads• Online sales

• Influence – who took an action because of your content? Metrics such as shares, subscribers and number of social interactions.

• Virality – the percentage of people who create a story from your posts.

• Repeat engagement – the number of multiple actions of a unique relationship.

• Unique relationships – the number of people you’re connected to and have communicated with.

• Workers