Casia berenice
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Transcript of Casia berenice
Casia 2014
Team name: Berenice
Digital Marketing Model – What you Should be Doing
www.YourWebsite.com
International Customers
Drive Traffic
Conversion
Sales
QUANTIFIABLE RESULTS
FOCUSED TARGETTING & ADVERTISING
PROFESSIONAL TEAM
SEO & PPC
SOCIAL MEDIA
• Approx 70% to 80% of search traffic
• Keywords, Site Navigation, URL, Use of Videos & Meta
Data
• Medium/Long Term Strategy that delivers more customers
long term
1. Search Engine Optimisation• Long Term Process, but provides
long term benefits
• Analytics illustrate why your site is Effective / Ineffective & how to
improve Conversions (A/B Testing)
• Keyword Allocation - Allocate the keywords to the most suitable
pages of your site
ADVERTISINGADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS
CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE
CONTENTTO SHARE ON YOURSOCIAL MEDIA SITES
SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED
SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING
CUSTOMERS
CREATE COMPETITONS & APPS
TO INCREASE FOLLOWERS& ENCOURAGE ENGAGEMENT
FACEBOOK COMPETITIONS
Social Media
£$€
Social Media – Micks Garage
Blog – Youtube – Twitter – Facebook – Google +
International Social Media
• Benefits of Affiliate Marketing with Micks Garages• Free to Join• Largest Online Parts & Accessories Range in Europe• Award winning website with over 1 Million Car Parts & Accessories• Free Delivery on Orders over €30Worldwide Delivery• Average Order Value: €5070% of customers purchase within 24
Hours• Banners, Links & Voucher Codes all available• Dedicated affiliate support team• Dedicated design team (custom ad creation available on request)• Exclusive Voucher Codes
Affiliate Marketing – Micks Garage
Digital Marketing in 2014
67%INCREASE IN LEADS
FOR BUSINESS’ THAT BLOG/SOCIAL
MEDIA
GOOGLE HIGHLIGHTS ALLOWS E-COMMERCE
SITES TO TAG PRODUCTS &
PRICES TO IMPROVE SEO
UK RETAILS SALESDIRECTLY THROUGH SOCIAL
MEDIA
ARE FORECAST TO GROW TO290M IN 2014
HIGHLY FOCUSED TARGETTING:
AGE
LOCATIONINTERESTS
33%CONSUMERS VIEW
MORE PAGES ON ADVERTISERS SITETHAT IS MOBILE
OPTIMISED
40%OF SOCIAL MEDIA USERS
ARE DECIDING WHAT TO BUY BASED ON REVIEWS, RECOMMENDATION ON SOCIAL
MEDIA
ALMOST HALF OF 16-24 YEAR OLDS
USE MESSAGING/EMAIL/ SOCIAL MEDIA WHILE WATCHING TV
24 %
Digital Marketing in 2014
OF PEOPLEUSE A 2ND SCREEN
WHEN WATCHING TV