Case Study Word

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OVERVIEW

THE FILINVEST

Filinvest Land, Inc. (FLI) is one of the leading real estate developers in the

Philippines. The company spun off from Filinvest Development Corporation (FDC), the listed

holding company for real estate business of the Gotianun family, which has more than 40 years

of experience in real estate development. Its projects are primarily located in Luzon particularly,

the National Capital Region (Alabang, Caloocan, Las Pinas, Makati, Pasig, Quezon City) as well

as in Bulacan, Cavite, Laguna, Palawan, Pampanga, Rizal and Tarlac. Some are also located in

the Visayas-Mindanao region, specifically Butuan, Cebu, Davao and Zamboanga.

MAUI OASIS

Location :

Conveniently located along Anonas St., Sta. Mesa, Manila

Project Concept :

A tropical island-inspired medium rise condominium community.

Around 60% of the development dedicated to open spaces, along with

Resort-inspired amenities and environs to capture the year-round vacation

atmosphere.

Project Size : 1.9 Hectares (Phase 1)

Community Features:

Building elevators , drying cages (packaged with the unit),24-hr security,

provisions for telephone and cable TV, continuous water and electricity

supply

Accessibility :

Accessible from Cubao and Manila via Ramon Magsaysay-Pureza route,

and from Mandaluyong via the Shaw (Kalentong) – Teresa route.

Less than 30 minutes away from major schools and universities

Less than 20 minutes away from SM Sta. Mesa, SM Megamall, EDSA-

Shangri-La Mall, Puregold Shaw, Puregold Kalentong, Lourdes Hospital

and UERM Hospital



THE MAUI OASIS

LOGO LOCATION MAP



UNITS



VIEWPOINT

Making an appealing and catchy condominium is not a laughing matter.

Competitiveness grips tightly in the game. High growth on services as well as

manufacturing sector has resulted in high demand for commercial real estate. The

economic growth has trickled down to the large Filipino middle class increasing

affordability and affluence. Improving living standards are driving the demand for

better quality housing and urban influence, thus Maui Oasis strives to offer a living

beyond expectations. Thus, Maui Oasis embodies its tag line – A Patch of Paradise

in the City.

Maui Oasis tends to enlighten the city people with the relaxing tropical

ambiance that will make them feel every single day of stay a vacation get-away It

aims to capture the hearts of lessees who would want to experience a light way of

living. Relieving lessees from stress after a long day comes with our goal. As your

trusted partner in Real Estate our goal is to make you feel that Maui Oasis is a

home of positive vibrations from our environs that shall seem like you’re on a

year-long vacation! With our tropical-inspired medium rise condominium

community linked up with around 60% of developed open spaces to loiter and

resort-inspired amenities and vicinity we sure are extremely elated to serve you!



How canMaui Oasis

berecognized

witheminentquality?

Why hasinfrastructurebeen getting

the primefocus in

every RealEstate?

Whatare

sometips for aspruced

RealEstate?

Howcan youconnect

to thelessees?

Whatrelevancedoes RealEstate’s

arrival andappearance

does inevery

lessee?

PRESENTATION OF THE PROBLEM

Maui Oasis is established along the Anonas St., Sta. Mesa, Manila

which apparently is not one of the main roads. - The proposed problem. How can

Maui Oasis be recognized with eminent quality and fascinate prospects to invest insuch property? Moreover, how can it build an incessant rapport and constant

willingness of people to choose Maui Oasis over other Real Estates? How can

Real Estate be the apple of the eye of lessees in the city?

Making an appealing and catchy condominium is not a laughing matter.

Competitiveness grips tightly in the game. High growth in services as well as

manufacturing sector has resulted in high demand for commercial and industrial

real estate. Furthermore, the economic growth has trickled down to the large

Filipino middle class increasing affordability and affluence. Improving livingstandards are driving the demand for better quality housing and urban influence.



PROPOSED SOLUTIONS TO THE PROBLEM

I. Upgrade Amenities

5 Reasons to Come Home to Maui Oasis

• Urban haven - Stylish living spaces amid lush environs

• Accessible gateway - Strategic location for a convenient lifestyle

• Resort-inspired amenities - Indoor and outdoor venues for relaxation and

leisure

• Secure environment - Made safe by perimeter walls, a gated entrance, and

24-hour security

• Property management - A professional team makes sure your investment is

masterfully maintained

Added Features

• Clubhouse with entertainment rooms

• Swimming pool

• Basketball court

• Children’s play areas

• Gazebos



HOW?

Make Your Furniture Look Fabulous. If your sofa and chairs

are dated, worn or spotted, give them a new lease on life with

slipcovers. Offer a superb selection of slipcovers in designer colors and textures for all your needs:

sofas, loveseats, ottomans, chairs, recliners, wing chairs,

dining chairs, and more.

Tip: If you have scuffed or scratched wood furniture, buy

furniture scratch remover at your local hardware store.

Apply it with a soft cloth. It works wonders concealing

blemishes on wood. Next, buy a good furniture polish and

buff your wood frame to a soft glow.

Use the Right Light Bulbs. Typical incandescent light bulbs

produce dull yellow rays that alter the true colors in your

rooms. Choose light bulbs which produce clean, clear light

that makes all your colors more vibrant.

Replace Old Lamp Shades. Faded lamp shades or

shades with torn linings look shabby. Replace them

with new shades in a soft neutral tone. New shadescan make any room more stylish instantly.

Keep Window Treatments Simple. For starters, clean

your windows inside and out -- even in winter -- and keep

them sparkling clean. .

Next, dress your windows with simple panels or smart

shades. Avoid heavy or fussy window coverings. They

can throw a room out of scale and make your ceilings

look lower.

Give Appliances a Facelift. If you have an older kitchen, it’s

easy to give it an updated look. Make your dishwasher shine

with a new stainless steel door cover, replace your used stove

top with a new one, add new oven racks and knobs, and more.



Add “Instant” Under Cabinet Lights. Give your kitchen a

custom touch with under cabinet lights. Adhesive backing lets

you install them quickly with no tools. Cordless lights are

powered by three AAA batteries oftenly.

Fix Stained or Chipped Grout. Given kitchen and bath grout

a fresh new look quickly. It is easy to repair broken or stained

grout stainproof grout. It is pre-mixed

ready to apply straight from the bucket and comes in oftenly with

30 colors to choose from.

Get Good Looking Floors. If you have wonderful wooden

floors, clean and polish them. If you have old parquet or

damaged wood floors, consider hiding them under newwall-to-wall carpet. Check sales in your area for a good

price on a basic carpet in neutral tone or seagrass.

For smaller rooms, you can often buy a rug remnant and

have it cut and installed as wall-to-wall carpet.

Make Rough Walls Smooth. It’s tough to get a good paint job

with rough walls. For a quick fix, cover your walls with Waverley

wall liner and paint over it. That’s what many paint pros do.

Stage Your Balcony or Patio. When you put your condo in

shape for showing, don’t forget about the balcony or patio.

That’s a big selling feature. Show the buyer what a great place it is to relax after a busy day

or with friends. Create an attractive seating arrangement. Add

planters with flowers or foliage.

If you are staging a winter balcony, buy good quality fake plants

and secure them in dirt with florist wire. This will make your

balcony or patio look especially nice from indoors -- no matterhow cold it is outdoors.



III. Conducting the 8 parameters of Real Estate Buying

implied on Maui Oasis for the lessees to rely upon

1. Developer’s Reputation and Track Record

This is more important when buying on a pre-selling stage. You will be paying for a condo unit

that is not built yet so all you are holding on are the contract and the receipts. There were caseswhere constructions were halted and in such cases, it’ll be difficult to get your money back. You

don’t want that to happen to you, do you? So choose a developer who has a proven track record

and reputation over the years.

Make your due diligence and research on how well a developer handled their projects in the past

and how well they are currently managing these projects.

2. Location

When it comes to real properties, residential or commercial, location is always the number one

concern.

3. Market Value Appreciation

The location of the real property is a big factor on determining the potential appreciation of the

property’s value. The condo unit which you bought for 2million could be worth 2.5 to 3 million

the following year depending on how good the location is. Some people even buy condo units

not for personal use but for investment’s purposes.

4. Accessibility and Convenience

Is it near public transportation? Is it near supermarkets, banks, schools, church, restaurants,

convenience stores and other establishments that you and your family would often go to?

5. Features and Amenities

You know what you and your family’s interests are. Do you like to go swimming, do workout,

play basketball, etc.? Check if your interests and hobbies can be accommodated by the amenitiesin the condominium you are considering.

6. Association Dues

You’d think that you’ve spent a lot already in paying for the condo unit itself. But that doesn’tend there. You still have to pay the association dues every month as your contribution for the

shared costs on the amenities, utility bills on common areas and wages for the security guards,

janitors and the maintenance staff. The amount you pay will depend on the floor area of your

condo unit.

7. Security, Safety and Maintenance

Check the surroundings of the condominium and feel if you can walk around it during ungodlyhours and still feel safe.

This one is related to number 1 – on how well the developer manages and maintains the

condominium. Do they impose security measures to protect the condo owners? Are the



maintenance workers quick in helping the condo owners in fixing things? Do they practice

proper maintenance on common areas?

8. Rules and Regulations

Condominiums have their own policies or rules and regulations to maintain order among condo

owners. Some would have rules in using the amenities, on things concerning pets and animals,etc. These are just to name a few. Know the rules and regulations in the condominium you are

eyeing for and see if you can live with those before purchasing.

It’s very important that you consider the things listed above before signing a contract. Condo

living is not the same as having a house and lot. Depending on your lifestyle, it can be very

convenient and comfortable. If you go for developers who have proven to be reliable andtrustworthy over the years, then you sure can have the peace of mind when buying a condo unit.



II. Effective Communication Tools and Promotions

Partnered with Sulit.com.ph and PhilSTAR Maui Oasis will be seen more as a

tropical home with glowing ambiance rather than a casual condominium. Internetpaves way for a better connection with buyers and tenants who lacks time in

checking out each Real Estate to live in personally.

It lets them catch up with primary details and gets them in

touch with the place. PhilSTAR, a prominent newspaper

gives details of essence for the prospects. It is of

importance especially to the ones who are daily readers of

the said newspaper. Flyers, which generally are the most

common yet the most valuable connection to buyers

because it lets the buyers be personally informed about

different features of the Real Estate. Moreover our agents

can be able to attend to their needs and queries personally.

Lastly we can be able to combat every negative issue that

shall bombard our way.



II. Effective Communication Tools and Promotions

Spaces to advertise, especially in

crowded places

Posters and flyers for details Transportation Ads

Internet Agents



References:

www.filinvestland.com

mauioasis.blogspot.com

www.berbay.com

http://www.filinvestland.com/

http://www.filinvestland.com/

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