Case Study: The building of ArtsConnectEd through strategic digital asset creation, capture and...

SandboxStudiosSandboxStudios

Scott Sayre Ed.D.October 25, 2003

World Art Museum, China

Case Study:The building of ArtsConnectEd through strategic digital asset creation, capture and integration

Case Study:The building of ArtsConnectEd through strategic digital asset creation, capture and integration




For Museums…For Museums…

Digitization is no longer a task

Digitization is a way of working




In today’s digital world, Museums can be rich with digital assets if they understand where to capture and apply them.

In today’s digital world, Museums can be rich with digital assets if they understand where to capture and apply them.




Introduction / Assumptions:Introduction / Assumptions:• Museum Audiences are beginning to expect

electronic media as a component of their internal and external museum experiences.

• Pre-existing media assets or “archives” are of growing value in meeting these expectations.

• Media asset development opportunities occur throughout many areas of museums’ operation.

• Museum staff education, procedure and policy can provide future efficiencies in developing media assets.




Overview of Opportunities:Overview of Opportunities:

• Collection opportunities

• Archive and Access opportunities

• Application opportunities




Collection opportunitiesCollection opportunities

Identify all possible areas of contribution:• Survey collection opportunities within all internal

functional areas• Identify point person in each area• Differs according to organizational size and structure




Collection opportunitiesCollection opportunitiesContribution areas may include:

• Print production• Media production – web updates, audio, video• Marketing and Public relations• Rights and Permissions• Museum store and product development• Photography• Registration• Curatorial• Library/Archives• Education/Public programs




Collection opportunitiesCollection opportunities

Gain control rights and permissions• Develop policy for obtaining all forms of rights and permissions

– Including:• Production contracts

• Permissions

• Copyright

• Releases

• Develop formal paper trail whenever possible• Educate staff on related legal and policy issues




Collection opportunitiesCollection opportunitiesIdentify points of opportunity• Develop procedures for identifying collection

opportunities on an ongoing basis– Including:

• Acquisition• Exhibitions• Events- Performances, Presentations• Publication process• Product development process• Special guest- lectures, interviews, tours• Physical changes/processes• Research and writing• External media coverage




Collection opportunitiesCollection opportunitiesDevelop formal procedures for creating

and/or intercepting media assets

Internal or contracted services• Digital audio/video recording• Digital photography• File conversion

Procedures• Request copies of externally produced materials




Mini Case Study: Restoration OnlineMini Case Study: Restoration Online

• Live ongoing event• In-depth study of one work of art• Related archives - technical and art

historical• Scientific imaging• Photographic, video, and text

documentation of restoration process• Community input through questions

and answers• Available both online and in gallery

The Minneapolis Institute of Artshttp://www.artsmia.org/restoring-a-masterwork/




Collection opportunitiesCollection opportunitiesConvert existing materials• Identify existing formal and informal media and print

archives– Including:

• Images – photos, transparencies• Didactics/Labels• Publications• Audio, Film/Video• Archives – notes, manuscripts, letters

• Define criteria and policy for evaluating, selecting and prioritizing these archives




Archive and AccessArchive and Access

Store all assets in a robust form• Store in non-proprietary, standard digital format

whenever possible, convert proprietary formats• Encode at the highest affordable quality even if initial

use requires less• Store and backup on reliable “permanent” media

whenever possible, off-site back-up recommended• Develop strategies for transitioning storage media on

a regular basis




Archive and AccessArchive and AccessAccess feeds ideas and future opportunities• Centralize collection and storage whenever possible• Develop formal procedure and system(s) for

cataloging all assets• Provide distributed access to index and access

whenever possible• Integrate and share with other systems whenever

possible• Continuously educate staff on the existence and use

of these assets




ApplicationsApplicationsIdentify opportunities for asset use• Train staff to make effective use of media assets• Reference available media assets at the onset of

each new project• Consider multiple uses/reuses for every media asset

– Including:• Different audiences• Different applications• Different media products

• Survey asset strengths for new program ideas




Case Study: ArtsConnectEdCase Study: ArtsConnectEd

Walker Art Center and The Minneapolis Institute of Artshttp://www.artsconnected.org

Contains:• Images of and information on thousands

works of art from two museums collections• Hundreds of text, audio, video and

multimedia archives• Dozens of online educational programs• Specialized toolsets for personalizing

content• Integrated library catalogs• Catalog of hundreds of educational

materials• Gallery location information “On View”• Links to related external resources




Case Study: ArtsConnectEdCase Study: ArtsConnectEdSpecial Features:• Integrated collections from two different museums• Multiple use media library allows one media file to be

used simultaneously in multiple applications• Flashpix allows images to be zoomed and panned• Dynamically updated collection information, site updates

when internal systems are updated




Case Study: ArtsConnectEdCase Study: ArtsConnectEdSpecial Features (continued):• Cross collection searching allows all resources to be

searched simultaneously• Relational links highlight other related materials• ArtCollector tool allows personal sets of images to be

saved and annotated and shared• Search wizard helps users find materials through a

simple expert system





Multiple Use Media Archive

Media assets within this system support:1) ArtsConnectEd Web site including ArtCollector2) Both Museums Web sites3) Online educational programs4) Electronic postcards5) Internal collection management system6) Internal multimedia kiosk programs




Scott [email protected]

Case Study: The building of ArtsConnectEd through strategic digital asset creation, capture and...

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