Case study SoCheers - GCA
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Transcript of Case study SoCheers - GCA
• Guwahati College of Architecture
(GCA) was established in 2006 and is
the only architecture college based
in the North Eastern States after West
Bengal for architecture
• Besides offering graduation
architectural courses, they recently
started offering a masters in
Architecture course
• To let prospective students know
about the new course offered by
them
• To talk about their 100% placement
record and urge all north eastern
states students to come study in
Guwahati instead of going to Delhi, Mumbai, etc.
• To increase awareness about
the new course
• Maximize the number of leads
which could turn into
admissions
• Chose to target only the north-eastern
states and digitally advertised to those
prospective students
• Engage with current students and get
them to talk about the life at GCA,
hence building a healthy aura about the
college
• Content marketing through content that
would be interesting to students
• GCA got 900+ enquiries for
their Bachelors and Masters
programme through
• Lots of students enquired and
signed up for the new Masters
programme