Seeding Millennials Future Money

& Health Product Purchase

Lauren Moores VP of Analytics

Amit Phansalkar Chief Data Scientist

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Research

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MILLENNIALS

1980 2000

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MILLENNIALS

1980 2000

Challenge: initiate engagement with an

audience that tends to exhibit low awareness and / or interest in purchasing health and insurance products at this time.

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1) Capture signals generated from the digital and physical activities

of consumers, including first-party, location, and device data to

find Millennials at the right place and right time

How to disrupt this market?

2) Understand stimuli that influence Millennials to think about

financial protection

3) Be a trusted partner, not an insurance seller

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6AM 7AM 8AM

9AM

11AM

12PM 2PM

7PM

8PM 12AM

4PM

The Complete Customer Journey is Physical AND Digital

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Solutions

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Life Insurance Now

Dstillery Dscover Data @2014

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The Millennial Footprint

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Cross-Platform Campaign

Native

Display

Tablet

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Early Results

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

0.000%

0.020%

0.040%

0.060%

0.080%

0.100%

0.120%

0.140%

3PMillennialDesktop

FMillennialDesktop

MMillennialDesktop

Universi

esDesktop

3PMillennialFBX

FMillennialFBX

MMillennialFBX

Universi

esFBX

3PMillennialTablet

Universi

esTablet

ControlDesktop

ControlFBX

Impression

s

ClickTh

roughRa

te

AudienceCampaignSegments

Display

Native

Tablet Control

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Desktop Behavior

Seeds a New Prospect

Audience Segment

Mobile Behavior

at Universities Seeds

a “Mobile Infusion”

Segment

Third-Party Adds

a Household with

Children Segment

Cross-Site Behavior

and Known

Demographics Seed

a New Demographic

Landscape Segment

CAPTURE

MATCH

CONNECT

THANK YOU!

Lauren Moores VP of Analytics

Amit Phansalkar Chief Data Scientist