1. Case Study on Marketing Plan
Ms Parekh after completing M.Sc. from Nagpur University decided to start business of her own. She focuses on developing a detergent that would be superior in terms of quality. She added mild perfumes that would remain on the cloths giving fresh feeling when person wears it over a long period.
She knew that detergent market was monopolized by multinationals like Surf and Ariel; local brands were available at lower price. She prepares her own marketing plan.

• Detergent will be available in two colors i.e. Blue & Red.
• 2. Prices would be lower than the leading brand.
• 3. In addition to advertising she would organize door to door selling in Nagpur.
• 4. Test marketing would be carried out in Nagpur and neighboring areas.
• 5. Within six month of marketing detergent powder she will introduce detergent cake & detergent liquid in the market.

Q1.Do you approve her marketing plan?
Q2.What guidelines would you provide her to succeed with her plan?
Q3.What you feel about the future plan?