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08Fall

Introduction and Coca-Cola Company’s overview

According to a report by United State Securities and Exchange

Commission (2006) the Coca-Co a Company !as estab ished in

At anta" #eorgia" in the year $886% &he company is considered to be

the !or d number one non-a coho ic be'erages company" eading in

manu acturing" mar eting and distribution o its product

(concentrate and syrups)% Concentrates and syrups are being so d

out to bott ing companies or *na di utions and pac aging to

consumers" Coca-Co a Company produces a !ide range o about

+00 di,erent be'erage brands across the !or d% n the ate $.20/s

the company begins its ourney or g oba isation and present y

operating in more than 200 countries o o!ing a simp e g oba

ormu a 1 ro'ide a moment o re reshment or a sma amount o

money 3 a mi ion times a day4%

&he Coca-Co a Company together !ith the bott ing companies orms

the best production and distribution system in the !or d" the system

is designed in such a !ay that emp oyees dedicated and put the

company/s ob ecti'es as their number one priority% roducts o this

company ha'e pro'en to be the number one so t drin in 5uenching

consumer/s thirst o non-a coho ic so t drin s rom osco! to

ontrea and rom 7ei ing to 7oston a o'er the !or d or more than

S t r a t o r d C o a g e o 7 u s i n e s s a n d a n a g e m e n t U

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and economic gro!th% &hese actors !i a,ect the company/s sa es"

product price and purchasing po!er o potentia s customers%

&he socia actors comprises o en'ironmenta trends" !hich

inc udes cu tura trends" popu ation ana ytics" demographics trends"

seasona trends to mention e!% @or examp e" in the !estern

countries there is high demand o things during ho iday seasons%

&echno ogica actors inc udes inno'ations and techno ogica

de'e opment the a,ect the organisationa per ormance in either in

positi'e or negati'e !ay% &his can be in orm o automation o some

organisationa %

;ega actors in'o 'es both interna and externa segment o the

organisation" interna in the sense that the organisation de'e op

some inside a!s and regu ations to maintain its operations and

dea ings !hi e externa in the case !here certain a!" po icies and

regu ations are imposed to the company by egis ation" go'ernment

or regu atory agency%

T e impact o! international "usiness environment on Coca-

Cola Company#

As studied Coca-Cola Company "ein$ on a multinational

manu!acturin$ "usiness environment wit i$ valua"le

"rand% i$ mar&et development and vast scope !or

product development on an international level t e

company own its national and international operations in

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included t rou$ promotion tec ni4ues in t e

international mar&et w ic also yield to an increase in

sales wit 79(68 more t an t e previous year(

:e!erenceAhmad E Amin (200 )% 1 Coca-Cola reports progress in red

environmental impact 4 Di iam =eed 7usiness edia%

United State%

Anthony c#re!% 1 Researching Globalization 4 =etrie'ed une $."

20$B httpFGG!!!%po ity%co%u Gg oba Gresearch%asp

7rian >ordmann (200B) 1 Organizational Structure 4

httpFGG!!!%studymode%comGessay

Coca-Co a Company 1 Sustainability report 4 =etrie'ed ay 28" 20$B

httpFGG!!!%coca-co acompany%comGsustainabi ityGg oba -

cha enges%htm

#%A Co e (2006)% 1 personnel management theory and practices 4

Hemisphere I% pub ication ;td%

# e,rey (200 ) 4 Winners and losers over two centuries of

globalization 4 =etrie'e ay 2." 20$B

httpFGG!!!%nber%orgGpapersG!.$6$

% orter (2006)% 1 Strategy and society: the lin between

competitive advantage and corporate social

responsibiliyu!" Har'ard 7usiness =e'ie!

+

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&homas Iona dson (20$B)% #thical $ssues in %usiness % =etrie'ed une

$+" 20$B rom httpsFGG!!!% ar napp%comGresourcesGethics

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