NAM HIGHER EDUCATION SAMPLING –EVENT MARKETING – ON-CAMPUS PRODUCT AWARENESS – CALL TO ACTION CAMPAIGNS, etc…

NAM MAKES HIGHER EDUCATION SAMPLING PROGRAMS EXPLOSIVE & EXCITING BY ENGAGING STUDENTS WITH THE BRAND!!

REVIEW OF THE CASE STUDY WILL REVEAL A REAL PEER to PEER STUDENT ENGAGEMENT VERSUS OTHER MEDIUMS AVAILABLE WHICH SEEM TO MERELY JUST PASS OUTSAMPLES.

WE LIKE TO THINKOF IT AS THE COMMERCIAL:

“APPLE VERSUS PC”

Client: Doritos HIGHER EDUCATION Collisions Election Bag Campaign

The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated.

Election Bag

Campaign

Client: Doritos Collisions Election Bag CampaignBusiness Objective: To increase product relevance among collegiate audiences, as well as celebrate the 2008 presidentialelection, Doritos wanted to execute a marketing program on the day of and the day prior to election day. Sampling over 2 days in 1-2 locations on campus for Doritos brand during election period

STRATEGY: Provide Educated Regarding Product in-market teams to execute buzz generating campaigns aimed at students at 21 colleges. The talent Doritos in conjunction with the election in targeted areas on campus.

Target: 21 College Campuses From Client in coordination with Aramark and Sodexo MARKETS: 21 Colleges Nationwide – See Attached Listing

TIMING: Managers-144 cases of the Doritos Collisions (Pizza Cravers and Ranch) product were delivered to each account manger via UPS between 10/28-10/31. Complications: Some Sodexo Managers Received Double Shipments Of Regular and Actual Campaign product.

You will need to accept the shipment and store the product until the sampling event on Mon 11/3. Sodexo Unit Manager will accept the product and direct sampling agency to where it is stored based on arrangements made during initial call.

School List:ARKANSAS STATE UNIVERSITY-Sodexo MAIN OFFICEBUFFALO STATEINDIANA STATE UNIVERSITY MARSHALL UNIVERSITYMISSOURI STATE UNIVERSITYNORTHERN ARIZONA UNIVERSITYTEMPLE UNIVERSITYUNIVERSITY OF IDAHOUniversity of Illinois at ChicagoUNIVERSITY OF LOUISVILLEUNIVERSITY OF NEVADA LAS VEGASUNIVERSITY OF PITTSBURGH OAKLAND Litchfield TowerUNIVERSITY OF WISCONSINOSHKOSH WRIGHT STATE UNIVERSITYUniversity of California, Davis - Resident Dining HUNTER COLLEGEUNIVERSITY OF SOUTH CAROLINAMONTCLAIR STATE UNIVERSITY KENT STATEUNIVERSITY OF CENTRAL MISSOURIUNIVERSITY OF WISCONSIN EAU CLAIRE

Programs: Sampling-Hand To Hand Distribution

Execution: Further Questions/Answers.The sampling company will simply give away the product, while engaging with consumers and encouraging them to make their voice heard and vote. No premiums will be given away. At the conclusion of the Day 1 event, the samplers will store any excess product and dispose of any packaging and boxes. If you can identify the disposal up front (if you recycle or have guidelines), it would be helpful. The samplers will return the next day, on Tuesday (Election day) to complete the sampling.

RESULTS:NAM surpassed Client expectations by delivering over 6000 units per campus per day versus the 3000 units planned for. The campaign was a smashing success in that NAM was in constant coordination and communication (phone – email – conference calls) via: 4 PepsiCo Management – 21 Sodexo On Campus Agents – 21 Sampling Managers and 63 Staffers. References Attached.