Case Study -MySQLOpen Source Database in 2004Presenter NamePresentation Date

IM Telkom28 Juli - 2012MySQLCase Study MySQL Open Source Database in 2004This template can be used as a starter file for presenting training materials in a group setting.

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1AgendaCompany HistoryMySQLsBusiness ModelMySQLin the marketplaceMajor CompetitorsSAP & MySQLAllianceSWOT AnalysisThe Way ForwardOur RecommendationGive a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.2Company HistoryIn 1995, MySQL AB was foundedIn 1996, first version of MySQL was releasedMySQL is an RDBMSIn 2001, Marten Mickos was appointed as the CEOIn 2008, MySQL AB became subsidiary of Sun Microsystems In 2009, Sun Microsystems has been acquired by Oracle Corporation This is another option for an Overview slides using transitions.

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MySQLs Business Model

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MySQL in the MarketplaceUtilized its Open Source StatusExtended press coverageAdopted dual licensing policyMade good-enough product available at low price

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MySQL in the Marketplace ...cont ..Customers dont need anymore features. If you need all the features, feel free to pay & usethem. If you dont need all the features, see what savings you can make ~Marten MeckosTargeted market segmentsWeb application developersSmall start-upsSmall & medium enterprises

Promoted commoditizationDatabase -an undifferentiated marketPrice -criteria for product selectionMajor Competitors

Technically, in terms of capabilities MySQL is a decade or more behind Oracle~ Ken Jacobs, Oracles VP of product categorySAP & MySQL AllianceMySQL joined hands with SAP AG, a German company & worlds largest vendor of ERP software in June 2003Purpose -to develop next-generation open source database for large commercial applicationsMySQLs soft wares were developed according to SAP clients needsSAP provided support & service infrastructure to MySQL, best suited for large corporationsSymbiotic allianceSAP & MySQLAlliance Cont..

SWOT AnalysisWeaknessesStrengthsOpportunitiesThreatsFree / low license feeOpen sourceQuick installationBrand visibilityLow product development costLow reliabilityLack of physical presenceLow service supportLucrative market of large organizationsOther emerging market like SaaS vendorsCompetition from big players like Oracle,IBM and MicrosoftOtheropen source databases providersDilute its brand imageThe Way ForwardTo continue focusing on its current market

To design special product to serve large enterprises under different brand nameOur RecommendationMoving to the large enterprises wouldDilute the brand imageAffect the revenues of existing marketDifficult to replicate the service standards and reliabilityDifficult to survive alliance with SAP AG is not enough

Continue focusing on its current marketRetain its key cost advantage Thank You

Microsoft Engineering ExcellenceMicrosoft Confidential13Is your presentation as crisp as possible? Consider moving extra content to the appendix.Use appendix slides to store content that you might want to refer to during the Question slide or that may be useful for attendees to investigate deeper in the future.

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