LEADERSHIP AT WILD CHINA CASE STUDY Prepared By:

Anayat Kb Abdul Khaliq

Hayat Ibrahim Mehrab Ali

Nasrat Nisar Mansoor

Ahmed

Outlines

■ Overview of case study■ Question no 1■ Question no 2 ■ Question no 3■ Question no 4■ Question no 5 ■ Question no 6■ Question session

Overview of case study

■ Chairperson of WildChina Mei Zang■ Own business July 2000■ 9/ 11 and SARS■ Booming in 2004■ Appointed Stent CEO■ The company was in trouble

Question no 1

■Do you think Wild China could have grown faster?■What are the present barriers to growth?■Considering the typical resource constraints of

entrepreneurial firm in a young industry of Wild China in 2005,

■What do you suggest should Mei Zang do to manage growth in a sustainable way?

Problems or barriers and Solutions or Suggestions1.Mei Zang Personal

issue2.Lack of Audit

management3.Wrong selection of

CEO4.No overview of the

overall work5. Ignored the weak

areas

1. created a balance between personal life and professional life

2. Should have audit department

3. Should have selected a responsible CEO

4. Should have taken the overview of the work

5. If found any weak areas should have solved that

QUESTION 2Discuss and compare the motivation and professional background of both top mangers, the

owner Mei Zhang and the COO Jim Stent. Whom would you recommend as leader to steer Wild China out of the present crisis? Or would you rather recommend hiring new top management

with other skill sets or professional experience? BY Abdul Khaliq

Motivational Background of Mei Zhang.■ Mie Zhang ■ Born on 1971in town of Dali Yunnan. ■ Worked As Freelanced Interpreter.■ Interpreted a Speech for the President of Thai Bank.■ Bank Offered Her To Financed Her Education For This She Had To Work

For 6 Years In The Thai Bank. But Later She Thought Banking Is Not Her Field.

Professional background of Mei Zhang.■ Then She Worked In McKinsey & Co. & Got a Trips In China. There She

Got Idea Why She Shouldn’t Open a Company Which Can Offer Tourism In China.

■ Mei was very charming with clients and trade partners.■ She was Involved Day To Day Projects. & Wanted To Implement All Her

Ideas All At Ones.■ That’s the reason the some of the employees Didn’t Liked Her.

Background of Jim Stent.

■ Born in San Francisco, USA.■ Planning To Retire From a Senior Position At a Large Thai Bank.■ Lived His Adult Life In Asia & Planned Live In China & Wanted To

Experience Chinese Culture & Life Standard.■ Mei Zhang Offered Him a COO Position In Wild China. ■ Within a Week Of Jim’s Joining, Sars Hits China.■ He Volunteered To Forgo His Salary.■ Give Moral & Practical Support To Mei Zhang During SARS Crisis.

Contd…

■ Early 2004 Stent Became The CEO. When Mei Zhang Left Wild China Due To Personal Reason.

■ Stent Was More Methodical.

The recommendation

■ I recommend another well experienced related to the job.

QUESTION NO 03What are wild china’s key capabilities in term of service development

and market development? what should top management do to strengthen the firm’s competencies and development capabilities? by Hayat

Ibrahim

Customization

Knowledgeable workers about cultural and History

Technology

Build solid network with local operators

Key capabilities

Value Propositi

on

Price

Service

GuidesQuality

Experience

Key capabilities (contd..)

Categories Trips

Biking Guilin's backgro

und

Crafts of Tibet

Exploring cave

art

Pandas

Key Capabilities (contd..)

Segmented the

customer and tour

FIT

CEM

TTP

ENPO

Key capabilities (contd..)

Second Portion What should top management do to strengthen the

firm’s competencies and development capabilities?

STRENGTHEN THE FIRM’S COMPETENCIES

Build a online network Provide medical service Give incentives and rewards to local operators Motivate the employees Give allowances and packages to permanent customers Own hotel and vehicles Attract the new customers

QUESTION 4List the different types of crisis that Wild China has experienced since start-up and explain how Mei Zhang has manage each crisis. Discuss weather there could have been other options to survive each crisis and how you would have responded if your would have been in charge of Wild China.

By Mehrab Ali

TYPES OF CRISIS WHICH WILD CHINA HAS EXPERIENCED. WHAT MEI ZHANG DID….

• 9/11

People Feared To Travel On Plan.Wild China Most Customers Was From America.Mie Zhang Did Downsizing. Decrease the staff 12 to 6

• SARSMie Zhang Stopped Company Operation For 4 Months.Gave 25% Salaries.

What I Would Do…..

■ 9/11No Downsizing.Target Other Countries. E.g. Europe & Australia Etc.

■ SARSI would do as Zhang did

■Question 5■ What Would I Do As a CEO Of Wild China?■ What Are The Factors Which Help Wild China Grow In Future?

NASRAT NISAR

What Would I Do….

No DICTATION

HR Team

Factors Of Long Term Growth ….

Focus On High Quality

Customer Satisfaction

Localization Advantage

QUESTION 06Assess the various option to proceed that Zhang is considering at the end of the case. Which option is the most recommendable for Wild china's future? by Mansoor Ahmed

VARIOUS OPTIONS Closed down the company Sell the company To continue the company

MY RECOMMENDATIONS To continue the business Select the Albert Ng for CEO