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Case Study : Lead the Change campaign for Green Trends
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A case study on the campaign Lead The Change for Green Trends during General Elections in 2014, executed by Digitally Inspired Media across multiple platforms.
Transcript of Case Study : Lead the Change campaign for Green Trends
Develop a campaign strategy
around Lok Sabha elections
Increase the number of female
fans on the Facebook Page
Increase the fan engagement with the Facebook Page & Twitter handle
To engage women from all the states where Green Trends has its presence – Tamil Nadu, Kerala, Karnataka, Orissa
To capitalize on the Lok Sabha elections we developed an application for desktop and mobile users
The strategy was to gratify women who voted and participated in the campaign to ‘Lead The Change’
Teasers about the campaign were released before the elections to capture the interest of the fans
To engage with the fans on Facebook and Twitter, content was released encouraging them to vote and avail the offer
To engage prospective Franchisees, banner ads were embedded into affiliate sites
A fan-gated app was created where the fans were asked to enter their primary details
On submission, an Email and SMS was generated with a code for redeeming INR 200 worth free services from GT as gratification
Real time tweets updates were tweeted during elections in a particular state
Subsequently, we monitored activity on the page, engaged with the fans and cleared customer queries , both on Facebook and Twitter
Facebook Cover photo
Website Pop-up
The campaign ran for a total of 40 days
Female fan-base on Facebook increased from 40% to 65%
Total reach in Tamil Nadu, Orissa and Karnataka was 1,50,473
Page likes grew by 57.3%, from 16,673 to 26,226 fans
%%
Karnataka 40169 615 1,53 157 25.5
Orissa 9608 152 1.58 3 2
Tamil Nadu 100696 3999 3.9 1213 30.3
Andhra Pradesh - - - 7 -
Total 150473 4766 1380
Sr. Brand Specialist +91 98400 01729
Sr. Business Development Specialist +91 98408 11180
Visit http://digitallyinspiredmedia.com/DI-Profile.pdf
To see our work http://pinterest.com/digitalinspire/
To check out our website http://www.digitallyinspiredmedia.com/
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