Case Study: Facebook campaign for Reliance Trends Independence Day Offer

Case Study: Facebook campaign for Reliance Trends Independence Day Offer

How AliveNow helped promote & spread the word about the famous 1947 for 1947 offer from Reliance Trends.

Objectives

Fashion at Great Value - That is what Reliance Trends stands for as a Brand.

• Every year during Independence Day, Reliance Trends rolls out the 1947 offer, where a customer can buy merchandise worth Rs. 1947 and get Rs. 1947 merchandise free! Our objective was to increase the awareness of the brand, promote the Independence Day Offer the awareness of the brand, promote the Independence Day Offer and connect with the target audience.

• “Independence Day Quiz” campaign on Facebook prior to Independence Day celebration. Promote the offer and the campaign using Facebook as a platform.

• We built an Application on Facebook promoting the Independence Day offer of buy for Rs.1,947 and get merchandise worth Rs.1,947 free.

02 Country: India | Sector: Retail Country: India | Sector: Retail Country: India | Sector: Retail Country: India | Sector: Retail

Independence Day Quiz - Application

• When a New Fan landed on the application, they had to “Like” the Page to take the Independence Day Quiz and win Rs. 500/-vouchers from Reliance vouchers from Reliance Trends.

• The Campaign was run for 9 days from 10th to 19th August.

Country: India | Sector: Retail Country: India | Sector: Retail Country: India | Sector: Retail Country: India | Sector: Retail 03

Independence Day Quiz - Application• After liking the Page, Instructions were given about the quiz.

• After allowing the app, they have to answer 5 questions related to the Indian Independence movement and movement and complete a slogan as to why they would like to shop during the offer period.

• The Fan had to then submit his/her details after taking part.


Frequent Updates & Queries


Independence Day Quiz - Results + Feedback

• We promoted the Campaign with regular updates and with Facebook Ads.

• Initially we had decided on announcing 10 winners, however as the response to the campaign was amazing, the campaign was amazing, we announced 20 Winners. Each won Rs. 500/- vouchers!

• After the campaign we wanted feedback from customers on their experience of the Independence Day Offer. So we created a Feedback Application asking the fans to spare 2 minutes of their time to give their valuable Feedback.


Independence Day Quiz - Results• The contest was a fantastic success! Thousands from across the country learnt about the amazing 1947 offer at Reliance Trends.

• We announced 20 winners at the end of the contest.• Many fans even shared their photo’s as they shopped during the offer period. Given below are some nice comments/posts by fans!


• The campaign was live on the page for a period of 10 Days.

• During the 10 day period, the response was overwhelming, on all parameters, the campaign was a success. Few important numbers are given below. Details of the same are given in the next few slides.

Parameter Time period Number

Independence Day Quiz - Results

No. of New LIKES

10 Days 10,483 NEW Likes in 10 days.From 12,313 to 22,549 likes in 10 Days

No. of entries to the contest

10 Days We received 1,955 entries in all.

No. of Winners NA 20 winners got Gift Vouchers Worth Rs.500.


12313

22549

15000

20000

25000

Likes on the Facebook Page

10K NEW likes in 10 Days

12313

0

5000

10000

Aug 9th Aug 19th

*In a Span on 10 Days we added more than 10,000+ New Likes on the Facebook Page.


More Numbers - Reliance Trends Application

• Total Engaged Users on Reliance Trends Page during the Campaign Period – 1,18,663

• Logged in Page Views during the campaign period – 1,42,692

• Total Reach i.e., number of people who have seen any content during the campaign time on the Page – 31,76,957

• Total Impressions – Number of people who saw any update/story about Reliance Trends on Facebook during the campaign – 1,25,51,345


Thank You!

For more details regarding the Reliance Trends Case study, write to us at [email protected] study, write to us at [email protected]

with your queries. Visit us at www.alivenow.in to learn more.

11

Case Study: Facebook campaign for Reliance Trends Independence Day Offer

Documents

Transcript of Case Study: Facebook campaign for Reliance Trends Independence Day Offer