Case Study Hartuv Cement - Grow Corp
Dry facts transformed into captivating high-profile infographic Hartuv Cement is the second largest cement manufacturing plant in Israel. With 80 years of experience in the cement industry and constant investment in technology, Hartuv Cement’s annual production capacity is approximately 850,000 tons of cement. Faced with a short-term opportunity to gain critical exposure during a 10-minute Knesset Finance Committee session, Hartuv Cement engaged with strategic B2B marketing agency GROW Corp. to help them communicate a complex and important message in 120 seconds. The Client GROW Corp. was tasked with crafting a powerful message that would make the maximum impact on the Finance Committee members, without exceeding the 2-minute time allotment. The Challenge Hartuv Cement Case Study
Transcript of Case Study Hartuv Cement - Grow Corp
Dry facts transformed into captivating high-profile infographic
Hartuv Cement is the second largest cement manufacturing plant in Israel. With 80 years of experience in the cement industry and constant investment in technology, Hartuv Cement’s annual production capacity is approximately 850,000 tons of cement. Faced with a short-term opportunity to gain critical exposure during a 10-minute Knesset Finance Committee session, Hartuv Cement engaged with strategic B2B marketing agency GROW Corp. to help them communicate a complex and important message in 120 seconds.
The Client
GROW Corp. was tasked with crafting a powerful message that would make the maximum impact on the Finance Committee members, without exceeding the 2-minute time allotment.
The Challenge
Hartuv CementCase
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Outstanding teamwork between strategists, designers, copywriters and project managers led to the project’s smooth progression and on-time delivery. GROW Corp. delivered a powerful message via an eye-catching presentation, and ensured Hartuv Cement could get their message across clearly in under two minutes.
The Results
Pleased with the outcome of his partnership with GROW Corp., Hartuv Cement CFO Ronen Yona, commented, “During the session, the materials helped us to convey the message in a very sharp, clear and compelling manner.”
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Case
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dyGROW Corp.’s experienced team of marketing strategists analyzed Hartuv Cement’s financial, statistical and other “boring” data and determined that the company could make the biggest impact in the short timeframe by visually engaging the audience. GROW Corp’s professional graphic designers turned a long list of dull numbers and figures into clear, colorful infographics. The text was reduced as much as possible, adding icons and other graphical elements to present the data in a compelling format. To ensure the presentation did not exceed the strict time allotment, animation was introduced to move the slides forward, further enhancing the message’s impact.
The Solution
