C H A L L E N G ESCP had a dated website that was barely receiving any traffic, an archaic form of receiving donations, and a non-existant way of catching email addresses. All they had decided at this point was the new name would be Scottsdale Community Partners, but didn’t know where to go from there.

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We needed to create a whole new brand for them that felt rooted in the Scottsdale community. Then, we needed to take that brand online with a website that told their story and encouraged support through donations and volunteering.

CASESTUDY

Created a new brand and increased awareness and donations through extensive web copy and clear calls to action backed by a solid SEO strategy.

C L I E N T B A C K G R O U N DScottsdale Community Partners (SCP), originally founded in 1970 under the name Concerned Citizens for Community Health, is a 501(c)(3) nonprofit organization that provides emergency assistance to Scottsdale youth, families, and seniors who find themselves in crisis situations. SCP proudly helps fund 11 vital programs and has a partnership with the City of Scottsdale which allows them to provide food, transportation vouchers, prescription co-pay assistance, and rent and utility assistance to hundreds of families and thousands of individuals each year. Some of the more notable programs they fund are Healthy Packs, Covering the Bases: Back to School Event, and the Holiday Adopt A Family and Senior Programs.

298%EMAIL SIGN-UPS

Increase in

The goal of every non-profit is to raise awareness and support for their mission. This was no different for SCP. They do incredible work and wanted to make themselves more visible to the citizens of Scottsdale, and beyond, so they could continue to garner the donations and volunteers they needed to grow the programs that the residents of Scottsdale so heavily depend upon for much-needed support. We can see by looking at their organic traffic which started at 17 views per month and have climbed up to 172 per month and counting, a 912% increase, that the site is getting them the visibility they need as a result of clear messaging and a solid SEO strategy.

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CASESTUDY

38%TIME ON PAGE

Increase in

The previous website for SCP (under Concerned Citizens for Community Health) had no SEO in place, let alone a strategy. Through extensive keyword research and proper SEO techniques, we were able to get them ranked for keywords outside of their own brand name. The below screenshot shows they are the #7 listing on page one of Google, when “Scottsdale Nonprofits” is searched and are the only non-job related listing populated. They also appear as one of the three map listings as well.

The new website increased the number of online donations by 41%

The SCP website has also seen a 19% decrease in bounce rates, going from 56% to 43%. The longer a user is on the site, the more engaged they are with the brand so this means the site has their attention.

The only page-1 listing on

Google that is not job related