Case Study: Digital Campaign for a Sports Portal
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Transcript of Case Study: Digital Campaign for a Sports Portal
HSDCAEgypt vs. Algeria: Quest for 1m pageviews…
The Brief & ObjectivesObtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game
We developed 7 digital activities
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Received 26 ideas 3 of which were implemented
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Achieved 120,000 Click Throughs
(MSN forecasted of 50,000)
A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums.
Sat, 2010 – 01 – 28 11:15
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- No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums
4th Initiative:
Multiple Arabic SEM Campaigns leading people to:
– Vote for their winner (Polls)– Chat about their teams (Chatroom)– Follow the game live (LiveBox)
FadiSEM Campaigns
Multiple Arabic SEM Campaigns leading people to:Vote for their winner / (Polls)Chat about their teams (Chatroom)Follow the game live (LiveBox)
SEM Campaigns
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Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR
Make sure you do any
amendments here
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Got over 50 retweets by influencers
Created and advertised a Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia.
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- 1000 Fans (likes)- More than 3,000 comments and posts- Most popular page on the topic
We also ran a Displayadvertising campaign
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4.3m impressions0.5% CTR
The Results• Game Score: Egypt 4 – Algeria 0• Website with highest referrals: MSN Messenger• Most visiting country: Egypt• Page Views Achieved: 1,040,000