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CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL PLAN
BB&N partnered with BCG CONNECT for their FY17 annual fund marketing campaign. This case study is a sample of what was designed and sent out to ensure they were consistently reaching their constituents.
connect with us:
978-528-7999 X336 [email protected] BCGCONNECT.COM
SEPTEMBER Fall Appeal
march Challenge Email Graphics
october Day of Giving Save the Date
April Spring Appeal Self-Mailer
DECEMBER CYE Self-Mailer
June FYE Email Graphics
january Acknowledgement Card
JULY Thank You Email Graphics
february Challenge Self-Mailer
August Calendar Postcard
november Day of Giving Email Graphics
MAY Reunion Email Graphics
Please fill in your contact information:
________________________________________________________________________Name
________________________________________________________________________Street Address
________________________________________________________________________City State Zip
________________________________________________________________________Email Phone
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent giving
helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knight’s Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.
To make a gift of securities: Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
Make an IMPACT
60% 57%39%
68% 67%51%
53%
92%
67% 77%100%
78%
BUCKINGHAM BROWNE & NICHOLS SCHOOL
2017 Class Gift Participation
22% 22% 22%35%
20% 12%
6% 4% 7% 13% 9%27%
2012 2007 2002 1997 1992 1987
1982 1977 1972 1972 1967 1967
5th Reunion 10th Reunion 15th Reunion 20th Reunion 25th Reunion 30th Reunion
35th Reunion 40th Reunion 45th ReunionBuckingham
45th ReunionBrowne & Nichols
50th ReunionBuckingham
50th ReunionBrowne & Nichols
Class of2008
ReunionRecord
Class of2004
ReunionRecord
Class of1997
ReunionRecord
Class of1982
ReunionRecord
Class of1976
ReunionRecord
Class of1981
ReunionRecord
Class of1980
ReunionRecord
Class of1957
ReunionRecord
Class of1962
ReunionRecord
Class of1956
ReunionRecord
Class of1953
ReunionRecord
Class of1951
ReunionRecord
It is not too late to make your Reunion Class Gift and you can now do it through venmo!
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
Email:
Phone:
The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for fi ve or more consecutive years. Consistent giving
helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knight’s Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.
To make a gift of securities: Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
#UniteOurKnights
NOV. 21, 2016
DAY OF GIVING
Uni
ting
Our Community of KnightsBB&N’S
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
DGDN6A
PARTICIPATIONMATTERS
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
PRESORTFIRST CLASSU.S. POSTAGEPAIDBurlington, MAPermit No. 69
0000025411Daron Acemoglu and Asu Ozdaglar28 Lorna RdNewton, MA 02459-1314
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
T3 B5 S514 ************AUTO**SCH 5-DIGIT 02459
Daron Acemoglu and Asu Ozdaglar28 Lorna RdNewton, MA 02459-1314
TAAFTDTTADFAFTDTDATATFDTADFFFAADFFATTDTAFAATADTDFAADTFTDFADFFADDF
Email:
Phone:
The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent giving
helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knight’s Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.
To make a gift of securities: Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
Email:
Phone:
The Knights’ Circle is a loyalty society that honors the continued support of Parents, Grandparents, Past Parents, Alumni/ae, Faculty and staff who have made annual gifts to The BB&N Fund for fi ve or more consecutive years. Consistent giving helps BB&N sustain
the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knights’ Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.
To make a gift of securities: Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
IDFullNameAddress1Address2City, ST Zip
App Code KNIGHTS100
’TIL GRADUATION
CHALLENGE
Alumni/ae
BB&N Alumni/ae
STAY CONNECTED IN 2017–2018!
SEPT 9/15 New York • Welcome to the City Reception2017 9/15-16 New York • Alumni/ae Art Weekend with Rob Leith 9/26 Boston • Welcome to the City Reception
OCT 10/12 Cambridge • 1974 Leadership Society Reception * 2017 10/14 Cambridge • Saturday Knight Lights Fall Festival & Football 10/18 Cambridge • Golden Alumni/ae Luncheon (Classes of 1967 and earlier) 10/22 Cambridge • Head of the Charles Regatta Reception
NOV 11/22 Cambridge • Young Alumni/ae Coffee2017 11/24 Boston • Young Alumni/ae Pub Night
JAN 1/11 Boston • Alumni/ae Networking Reception 2018
FEB 2/12 Los Angeles/Eastside • Regional Event2018 2/13 Los Angeles/Westside • Regional Event 2/15 San Francisco • Regional Event
APRIL 4/17 Washington DC • Regional Event2018 4/19 New York • Regional Event
MAY 5/11-5/12 Cambridge • Strawberry Night & Reunions 20182018
JUNE 6/13 Boston • Alumni/ae Networking Reception 2018
* By invitation only
65Channels
children grandchildren Give Back
Regional Events
66 ALUMNI/AE
HAVE
5 ALUMNI/AE
HAVE
of the Faculty, Staff, or Coaches at BB&N
1in5 ALUMNI/AE
SOCIAL MEDIA ANNUAL
Evertrue Alumni/ae Directory App, LinkedIn, Instagram, Facebook, Twitter San Francisco, Palo Alto, LA, DC, NYC, Boston
22251
to The BB&N Fund every year studying at BB&N studying at BB&N
are Alumni/ae
out of
volunteersSecretaries35 REUNION
61 CLASS Members35 ALUMNI/AE
COUNCIL
THERE ARE
COUNTLESS WAYS that alumni/ae continue
TO CONNECT WITH BB&N
KNIGHTS100
’TIL GRADUATION
CHALLENGE Alumni/ae
CURIOSITYMATTERS
at BB&N
BUCKINGHAM BROWNE & NICHOLS SCHOOL
80 Gerry ’s Landing RoadCambridge MA 02138-5595
Email:
Phone:
NONPROFIT ORGU.S. POSTAGEPAIDBURLINGTON MAPERMIT NO. 69
0000005746
Mr. T. William Watson50 Golf AveWoodstock, VT 05091-1308
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
T16 B16 S2230 ***************AUTO**MIXED AADC 010
Mr. T. William Watson50 Golf AveWoodstock, VT 05091-1308
AADFFDFFAATDAFDFFDAAFTFTAFFFAFATFTFFTDDADATDAAATFTDAFADDAFTFDDTAD
To make a gift of securities: Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
The Knights’ Circle is a loyalty society that honors the continued support of parents, alumni/ae, grandparents, faculty, and staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent
giving helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knights’ Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.
DSGA7N
Curiosity Matters @ BB&N
“I honestly feel that BCG CONNECT has become another member of our team, rather than a company that we partner with. Our
Account Manager was extremely responsive by email/phone, he wasn’t afraid to make suggestions where he thought we would
improve and/or strengthen our marketing materials, and he was very helpful in keeping us on track to stay within our marketing
timeline. Reflecting back on FY17, BCG CONNECT helped us create a fully integrated marketing look throughout our appeals and
stewardship pieces. It has been a wonderful partnership.” – Audrey Wallace, Associate Director of The BB&N Fund
One-time gift in the amount of $_______________
Monthly gift in the amount of $_______________ (charged to my credit card on the 30th of each month until June 30th, 2017)
Check enclosed (made payable to BB&N)
Credit Card: Visa MasterCard American Express
________________________________________________________________________Card Number Expiration Date Security Code
Please direct my annual fund gift to the priority area that is of greatest interest to me:
Unrestricted (greatest need)
Academic Programs
Arts
Athletics
Faculty Support
Financial Aid
Make your gift online at bbns.org/donate
Your gift helps make a BB&N education possible. Thank you!
$400 $300 $200 Other $____________
Participate by supporting The BB&N Fund this year!
ACADEMICSAt BB&N education is a journey preparing students to be innovative leaders, creative citizens, and thoughtful stewards of their world and society.
ARTSFostering creative problem solving, building confidence, deepening our understanding of what it means to be human—the arts are an essential element of a BB&N education.
ATHLETICSThe exhilaration of competing, the satisfaction of being part of something bigger than yourself, the discipline needed for a healthy life—BB&N athletics offer something for everyone.
FINANCIAL AIDDrawing exceptional, academically strong students from 86 communities in the Greater Boston area, BB&N offers all students different perspec-tives and real life experiences.
FACULTY SUPPORT BB&N not only selects teachers who are leaders in their fields, but strives to ensure that they remain at the forefront of knowledge in their discipline and current with best teaching practices.
UNRESTRICTEDUnrestricted gifts support everyday programs as well as allowing the School the freedom and flexibility to respond to pressing needs and promising initiatives.
By participating in The BB&N Fund,
you make a difference, encourage others
to give, and strengthen our community by
investing in our students and our School.
Last year, participation in The BB&N Fund
enhanced the Lower School by supporting:
3 The T(h)!nker Lab 3 Ipads for science classes 3 Chrome Books for the 6th grade 3 The Community Room Stage
Please be a part of The BB&N Fund this year!
It is
PARTICIPATION that makes the difference.
From gatherings in Los Angeles, Washington D.C., and New York to Strawberry Night back on the Upper School campus, we invite you to continue to connect with friends and make new ones through the BB&N Alumni/ae Network.
Your support is an investment in your BB&N network today and tomorrow. Please make a gift to the BB&N Fund today!
1889 | Buckingham founded1883 | Browne & Nichols founded1974 | BB&N – merger of the two schools
Microsoft | Google | BB&N | Camp Kaleidoscope | Harvard University | NPR | A Place Called HomeBoston Public Schools | TEDxNYU | World Education Incorporated | Big Sister Association | Pet Kare Clinic
NBC | Children’s Hospital of Philadelphia | Boston Bicycle Couriers | Village Green Florists | US District Court 1% for the Planet | ESPN | General Electric | Panera Bread | CIA | United States Government
from BB&N, Buckingham, & Browne & Nichols
Major cities include Boston, NYC, D.C., San Francisco, LA
Arts & Design | Business Development Community & Social Services | Education
Entrepreneurship | Finance | Marketing
Media & Communication | Research | Sales
Curiosity is driven by deeply seeded passions, is fueled by a powerful desire for lifelong learning, and is sustained by vital relationships with people, ideas, and information. At BB&N, we believe that it is in the collaborative nature of the learning experience that real growth occurs. Here we believe that school should be both challenging and invigorating —leading students along a path of exploration, mastery, and knowledge.
Your gift helps make a BB&N education possible. Thank you!
o $2,500 o $2,000 o $1,500 o Other $____________
One-time gift in the amount of $_______________
Monthly gift in the amount of $_______________ (charged to my credit card on the 30th of each month until June 30th, 2017)
Check enclosed (made payable to BB&N)
Credit Card: Visa MasterCard American Express
________________________________________________________________________Card Number Expiration Date Security Code
o Unrestricted (greatest need)
o Academic Programs
o Arts
o Athletics
o Faculty Support
o Financial Aid
Make your gift online at bbns.org/donate
Please direct my BB&N Fund gift to the priority area that is of greatest interest to me:
SUPPORT CURIOSITY AT BB&N TODAY!
KNIGHTS100
’TIL GRADUATION
CELEBRATION
Senior
CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL PLAN
connect with us:
COLLABORATION Collaborate with BB&N to determine the theme, goals, and timeline for the
annual fund marketing collateral.
DIRECT MAIL Design, print, and mail pieces
throughout the year that varied depending on constituency.
WEB GRAPHICS Develop social media and email graphics
to remain consistent with campaign branding throughout the year.
bcg’s campaign steps
65Channels
children grandchildren Give Back
Regional Events
66 ALUMNI/AE
HAVE
5 ALUMNI/AE
HAVE
of the Faculty, Staff, or Coaches at BB&N
1in5 ALUMNI/AE
SOCIAL MEDIA ANNUAL
Evertrue Alumni/ae Directory App, LinkedIn, Instagram, Facebook, Twitter San Francisco, Palo Alto, LA, DC, NYC, Boston
22251
to The BB&N Fund every year studying at BB&N studying at BB&N
are Alumni/ae
out of
volunteersSecretaries35 REUNION
61 CLASS Members35 ALUMNI/AE
COUNCIL
THERE ARE
COUNTLESS WAYS that alumni/ae continue
TO CONNECT WITH BB&N
KNIGHTS100
’TIL GRADUATION
CHALLENGE Alumni/ae
successful results
322 GiftsTOTALING
$764,035
DAY OF GIVING: FISCAL YEAR END:
1,837 GiftsRAISING
WITH
$3,411,37950 NEW DONORS
978-528-7999 X336 [email protected] BCGCONNECT.COM
PARTICIPATION
MATTERS
BUCKINGHAM
BROWNE & NICHOLS
SCHOOL
80 Gerry ’s Landing Road
Cambridge MA 02138-5595
PRESORT
FIRST CLASS
U.S. POSTAGE
PAIDBurlington, MA
Permit No. 69
0000025411
Daron Acemoglu and Asu Ozdaglar
28 Lorna Rd
Newton, MA 02459-1314
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
T3 B5 S514 ************AUTO**SCH 5-DIGIT 02459
Daron Acemoglu and Asu Ozdaglar
28 Lorna Rd
Newton, MA 02459-1314
TAAFTDTTADFAFTDTDATA
TFDTADFFFAADFFATTDTA
FAATADTDFAADTFTDFADF
FADDF
Email:
Phone:
The Knight’s Circle is a loyalty society
that honors the continued support of Parents,
Alumni/ae, Faculty and Staff who have made
annual gifts to The BB&N Fund for five or
more consecutive years. Consistent giving
helps BB&N sustain the excellence of our academic programs,
attract talented faculty, and connect students to Cambridge and
beyond. Knight’s Circle members are the foundation of The BB&N
Fund and share a commitment to shaping the future of BB&N.
To make a gift of securities:
Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
CURIOSITY
MATTERSat BB&N
BUCKINGHAM
BROWNE & NICHOLS
SCHOOL
80 Gerry ’s Landing Road
Cambridge MA 02138-5595
Email:
Phone:
NONPROFIT ORG
U.S. POSTAGE
PAIDBURLINGTON MA
PERMIT NO. 69
0000005746
Mr. T. William Watson
50 Golf Ave
Woodstock, VT 05091-1308
Please make corrections below to update your information:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
T16 B16 S2230 ***************AUTO**MIXED AADC 010
Mr. T. William Watson
50 Golf Ave
Woodstock, VT 05091-1308
AADFFDFFAATDAFDFFDAA
FTFTAFFFAFATFTFFTDDA
DATDAAATFTDAFADDAFTF
DDTADTo make a gift of securities:
Call 617-800-2724 or email [email protected]
My gift is: in honor of in memory of
________________________________________________________________________
The Knights’ Circle is a loyalty society
that honors the continued support of parents,
alumni/ae, grandparents, faculty, and staff who
have made annual gifts to The BB&N Fund for
five or more consecutive years. Consistent
giving helps BB&N sustain the excellence of our academic programs,
attract talented faculty, and connect students to Cambridge and
beyond. Knights’ Circle members are the foundation of The BB&N
Fund and share a commitment to shaping the future of BB&N.
DSGA7N
Curiosity Matters @ BB&N