CASE STUDY: AWAY

DESCRIPTIONDevelop and brand a series of applications that provides a solution to transportation needs, across different regions and methods of travel.

PROBLEMThere are many sites independently devoted to regional public transportation, rail trans-portation, and city-wide sites for light rail, bus and ferry planning, but there doesn’t exist something across different methods of travel, across different cities, states or even countries. Users should be able to type in an address and get inexpensive door-to-door transportation options to any destination in the world.

CONSIDERATIONSNot all methods of transportation can get you to any point, nor is it likely that you will need only one method to get you there. Integration is a key feature needed for seam-less transportation. Users also want to compare possible methods, because their trip may depend on time, on cost or on the reliability of a certain method of transportation.

DEMOGRAPHICUsers who would use this application are 15-40 year olds. These users take weekend trips with their friends or families. This application is for the occasional traveler, explorer, who wants to get to point B without difficulty, and doesn’t want to rely on multiple resources to get them there. This application is for anyone who wants an all-in-one travel applica-tion that can get them anywhere in the world.

COMPETITIONTriMet, HopStop, Google.

VISUAL RESEARCH

LOGO ATTEMPTS

NAMING/LANGUAGE

Notch

Compass

Coast to Coast

Seamless

Limitless

Nav

Steer

Adventure

Beam

Circuit

Crossing Over

Cruising

Drive

Driving

Excursion

Expedition

Flying

Get About

Globe-trotting

Hop

Junket

Movement

Navigation

Overnight

Passage

Peregrination

Promenade

Quest

Ramble

Revolve

Ride

Riding

Rotate

Safari

Sailing

Seafaring

Sightseeing

Swing

Tour

Trek

Away

Safari

Get There

Point to Point

Full Stop

Impel

Forge

Pace

Circuit

Espy

L’atitude

Lead

Touring

Transit

Trek

Trip

Venture

Voyage

Voyaging

Walk

Wander

Wanderlust

Wayfaring

Weekend

Zone

INFORMATION ARCHITECTUREThe challenge was organizing all of the content of the app in an easy-to-use way. By starting with the method of travel at the beginning of the app sequence, all other functions respond respectfully.

Directions

GPS

Traffic Status

Find Local Taxi Services

Call a taxi

Directions

Schedule

Manage Budget

View Full Route Map

Boarding Pass

See amount Spent

See overview of receipts

Add receipts/comments

Take photo of receipts

Set budget amount

Set budget categories

Find routes

Bus tracker/status

View route schedules

Set departure date

View routes

Select route, see details

Purchase Tickets

Boarding pass

Set departure date

View routes

Select route, see details

Purchase Tickets

Boarding pass

Set departure date

View routes

Search by price or time

Select route, see details

Get directions

Purchase Tickets

Boarding pass

CAR TAXI TRANSIT

ITINERARY BUDGET

RAIL PLANE COMPARE

GET THERE

MY TRIPS

View map

Search anywhere

GPS Finder

Gas

Food

Hotel

Medic

MAPS FIND

“I’m Lost”

“I missed my turn”

“I need a different route”

“I need roadside assistance”

“I need medical help”

HELP

OTHER FEATURES

HOME

I'M DRIVING

TAKING A TAXI

CARPOOL

FIND TAXI SERVICESTART

CURRENT LOCATION

END

GO

ZIP CODE

CURRENT LOCATION

MAPS

I'M DRIVING

TAKING A TAXI

CARPOOL

FIND TAXI SERVICESTART

CURRENT LOCATION

END

GO

ZIP CODE

CURRENT LOCATION

MAPS

Yellow Cab of Sarasota2011 Cornell Street, Sarasota(941) 955-3341

Near Sarasota, FL

Sarasota Taxi Service2933 Randa Blvd, Sarasota(941) 713-1576

Downtown Taxi, LLCDonnington Ct, Sarasota(941) 923-4100

Suncoast Yellow221 Beach Road,Siesta Key(941) 952-8294

VIEW CARPOOL LISTINGS

within

CURRENT LOCATION

PICK UP

1/2 mile

MAPS

DIRECTION HEADED

north

FIND

MAPS

OriginWestlake Ave N

DaysM,T,W,T,F,S

DestinationLake Forest Park

Contact(941) 955-3341

VIEW ROUTE MAP

CALL

CASE STUDY: AWAY

Combining all methods of travel into one app allows users to make the best decision for what their travel needs are. By comparing all travel methods, users can decide based on price or time.

By choosing one method, you’ll have anything you need for that specific method, i.e. directions for car, ticket purchase for train. The app also helps you organize the trip, including setting a budget and tracking purchases, and finding the nearest gas, food, etc. The ‘help’ function can be used at any time, for new directions or for serious help.

The first step in using the app is simple to insert where you want to go. That way, the app can recommend the proper methods of travel, as not all methods will be available for every trip.

Old vacation photos show users what they can get from using this app.

Car Metro Taxi

Rail Plane

Compare All

MODE OF TRANSPORTATION

Drive To PortlandTime: 2h56m Cost: $52

Drive To King StationTake 501 Amtrak TrainTime: 3h34m Cost: $31+

Drive To King StationTake Greyhound Bus 24Time: 4h5m Cost: $38

START END, Portland, Or

Quickest Route

Cheapest Route

Drive To AirportTake Alaksa Air #3486Time: 1h7m Cost: $360 501 Amtrak Cascades

Departs: 7:30 AMArrives: 11:00 AM

Select Train

$31

11 Coast StarlightDeparts: 9:45 AMArrives: 1:50 PM

$44

513 Amtrak CascadesDeparts: 11:25 AMArrives: 2:55 PM

$52

509 Amtrak CascadesDeparts: 5:30 PMArrives: 9:00 PM

$68

Current LocationSEARCH

Yellow Cab Of Seattle2011 Cornell Street, Seattle(206) 955-3341

Seattle Taxi Service2933 Randa Blvd, Seattle(206) 713-1576

Downtown Taxi Llc.Donnington Ct, Seattle(206) 923-4100

Puget Sound Yellow221 Ocean Road,Seattle(206) 952-8294

Menu HELP

Round Trip

Current Location

START POINT

END POINTStreet Address

Name of Place or Business

or

Go

Menu HELP

Menu HELP

Get There My Trips Budget

Map Find Account

SOLUTIONS

a weekendget

there

BUDGET SPENT

$450 $0

Manage Budget

View Route Map

King St Station303 So. Jackson St

501 Amtrak CascadesDepart: 7:30am Bay C3

Arrive in PortlandTime: 11:00am

SEATTLE PORTLAND

Where do you need to go?

Street Address

Name of Place or Business

or

Go

Go

I’m lost

I missed my turn

I need a different route

I need roadside assistance

I need medical help

76 Gas914 James Street

Shell Foodmart915 E Roy St

7-Eleven511 Dearborn Street

Pumpstreet2424 Beacon Avenue S.

GAS FOOD HOTEL MEDICNEAR Current Location

.5

2.3

6.5

7.2

7.5 Shell Foodmart

CASE STUDY: AWAY

SOLUTIONS

Using the smartphone’s GPS service, maps are available at anytime to show you where you are. Driving directions tell you step-by-step where to go and offer voice instructions as well.

Not everything goes as planned while traveling, and Away’s help feature is vital- which is why its always displayed on the menu. You can get new directions, call for roadside assistance, or call for medical help. Away will guide you back to where you need to be.

You can plan your trips ahead of time and save your itineraries. Access these by going to “my trips.” From there, you can view step by step instructions, maps, or set your trip budget. You can also access your boarding passes when you need them.

START END

Left On Columbia St

Right On 6th Ave

Left To Merge On 1-5

Continue South On 1-5

.5MI

2.3MI

6.5MI

171MI

, Powell’s BooksPortland, 97209

Menu HELP

Calculating new route...

76 Gas914 James Street

Shell Foodmart915 E Roy St

7-Eleven511 Dearborn Street

Pumpstreet2424 Beacon Avenue S.

GAS FOOD HOTEL MEDICNEAR Current Location

.5MI

2.3MI

6.5MI

7.2MI

7.5MI Shell Foodmart

2424 Beacon Avenue S.

Menu HELP

Go

Menu HELP

I’m lost

I missed my turn

I need a different route

I need roadside assistance

I need medical help

Where do you need to go?Street Address

Name of Place or Business

or

Go

Right On 1st Ave

Left On James St

Destination On Left

.2MI

.3MI

914 James StreetSeattle, WA76 GAS (206) 328-6252

Seattle PortlandMarch 5th- March 7th

Seattle WhistlerApril 23rd- April 27th

Seattle San DiegoJuly 2nd- July 16th

Menu HELP

BUDGET SPENT$450 $0

Manage Budget

View Route Map

King St Station303 So. Jackson St

501 Amtrak CascadesDepart: 7:30am Bay C3

Arrive in PortlandTime: 11:00am

SEATTLE PORTLAND

Done

SEATTLE PORTLAND

7:30am C3 11:00am A4DEPART BAY ARRIVE BAY

501 Amtrak Cascades

CASE STUDY: AWAY