DeliveringBranded Content, Brands & Content

using Social Media

Brad Keeling@bradatslice

#inclasswithbrad

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A year ago we might have asked… Does Anyone Use Social Media?Do you use Twitter, Facebook, Tumblr, Instagram, Pinterest, ??

#inclasswithbradDoes Anyone Use Social Media?

In Australia as at January 20131. Facebook – 11,784,460 2. YouTube – 11,000,000 – unique visitors3. Blogspot – 3,400,000 4. Tumblr – 2,900,000 5. WordPress.com – 2,700,000 6. LinkedIn – 2,400,000 7. Twitter – 2,200,000 - probably more8. Instagram - 990,000 9. Flickr – 830,000 10. Pinterest – 660,000 11. Google Plus – approx 340,000 12. MySpace – 320,000 13. Yelp – 220,000 14. Reddit – 165,00015. StumbleUpon – 100,000 16. Foursquare – 56,000

Sources: http://www.socialmedianews.com.au/social-media-statistics-australia-january-2013/

"I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“

#inclasswithbrad

"I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“

#inclasswithbrad

#inclasswithbrad

Pompeii 79AD

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Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis)

This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”.

PoliticsPompeii 79AD

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PoliticsSydney 2011 AD

Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth

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PoliticsSydney 2011 AD

@Keep_Carmel Case Study

Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t.

Carmel won by a few hundred votes. Verity lost by a few hundred.

#inclasswithbradJust as it was with politics, marketing used to get people talking about their product, service or brand by… ‘Yelling and Selling’

#inclasswithbrad‘Communities’ used to gather in the ‘Community’ Hall. We’d talk

about everything from the weather to where to eat…

#inclasswithbrad… and the word would spread in real-time by engaging in

conversation

#inclasswithbrad

Social Media is real-time internet conversations.

…be prepared to act and act swiftly…

@theashes is a real life, tangible example of the power of social media and successful use of branded content and…

…it all started with a tweet

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Branded Content

QANTAS @QantasAirways brought her to Australia Travelscene American Express @travelsceneaus provided a hotelVodafone @Vodafone_au provided a phoneFord @FordCastleHill to provided local transport in a Ford FiestaHarts Pub @HartsPub put on a backyard cricket match and a BBQHoly Cow @SailingAus a tour on Sydney HarbourShe visited The Bradman Museum with @crickethof The Prime Minister @JuliaGillard welcomed @theashes to Australia http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk?

#inclasswithbrad

#inclasswithbrad

Remember…

Google and similar alert systems cannot keep pace with today’s social media conversations because…they are happening in real-time 24 hours a day, 7 days a week

… so who’s talking about your brand now?

#inclasswithbrad… and what are they saying?

Social media is not a game of ‘Simon Says’

#QantasLuxury#McDstories

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#inclasswithbradThis open-ended question was posted on Facebook on a Friday and within an hour this social media train wreck was well underway…

#inclasswithbradOpen-ended questions can be very engaging

But monitor and moderate responses

#inclasswithbradCompetitions using Facebook apps…

… jointly branded with an incentive to enter

Consider using social media to amplify your message

Live from a book signing in a suburban book store in Hamilton, Newcastle, NSW, there were about 40 people in attendance.

With a live Twitter feed the audience of potential book buying customers was expanded to more than 25,000.

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#inclasswithbradA business’s social media presence can become another sales or customer service rep

#inclasswithbradKey to social media is sociability

Control is not as successful as influence

Embrace what people are saying about you

Be a committed listener

Engage

#inclasswithbradDashboards and tools to make it easier

HootsuiteTweetDeck

SproutSocial

TweetReach Tweepi

#inclasswithbrad… and mobile

Almost all services are available on mobile and some like Osfoora are built specifically for mobile only.

#inclasswithbradHootsuite, TweetDeck, SproutSocial and more

Hootsuite is dashboard that supports most social platforms. It allows you to monitor and post live, filter topics, schedule posts, upload photos, shorten links and more. TweetDeck is another dashboard that operates quite a lot like Hootsuite however supporting fewer platforms with fewer features while SproutSocial is also a dashboard with similar features to Hootsuite and TweetDeck however with very useful analytical tools.

TweetReach, TweetStats, Klout and moreThere are dozens of analytical tools that range from giving you the

ability to see depth of impressions of posts, topics or accounts through to influence and sentiment.

Tweepi, ManageFlitter and moreTools for finding accounts to follow and monitor by various

criteria and useful for tidying up the timeline by unfollowing or managing accounts into lists or groups.

So now it’s time to test the WiFi

#inclasswithbrad

#inclasswithbrad

#inclasswithbrad

Case Studies can be found at www.onesmallplanet.com.au

And this presentation at http://