Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks,...

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Cartoon Maps and Radio Partnershi p Redrawing the “Win- Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved

Transcript of Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks,...

Page 1: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Cartoon Mapsand Radio Partnership

Redrawing the “Win-Win” Scenario

© 2008 Opportunity Knocks, Inc.

All rights reserved

Page 2: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Standing out in the Crowd

Much has changed over the past few years…

Satellite RadioStreaming Internet MusicOn-demand Music VideoIPods, Napster, etc.

To stay competitive, local radio stations need unique and fresh ways

to be noticed above the crowd.

Page 3: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

A Fun Collaboration

Since 1992, cartoon maps has worked with hundreds of radio stations all around the county.

Page 4: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Many stations have been with us for multiple years and multiple maps

8 years - 8 maps

5 years - 6 maps

6 years - 6 maps

Page 5: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

A positive, upbeat, and fun

Cartoon maps emphasize the most positive attributes of the community.

People love to see their towns drawn in cartoon style.

Fun and informative!

Not only are our maps directionally correct; they give all sorts of vital info about the town.

Each map is snapshot of time chronicling the town’s history and progress.

Page 6: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

We’ll show how your station will truly benefit from our remarkable program

Page 7: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

#1) No out of pocket expenses

Our programs cost the station absolutely zero dollars.

Zip. Nada. Zero

We cover all the printing cost, distribution, and promotional material.

Steve Clark: WSHP Lafayette, INIt’s like a promotion

in a box

Page 8: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

#2) Compliments current promotions

Many map clients have never advertised on radio. We’ll provide the station with a list of all the participating businesses, owners, and contact info.

A great way for the station to add…

•Extra sales

•Live remotes

•Additional packages for current clients

Page 9: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

#3) Our Maps are a physical, printed marketing piece custom-made for your station.

Like mini-billboards, our maps will be seen by thousands of potential listeners all over town!

– without the high cost of a billboard, of course.

A Great Hand-out for…

County Fairs

Mall and Live Remotes

Grand Openings

Chamber Functions

Trade Shows

Page 10: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

#4) We’ll increase your listening base and keep a captive audience.

Our track-record speaks for itself. With our unique and fun contests and promotions, we’ll have your listeners tuning in more often.

Page 11: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

We put your station

ON THE MAP!

Thousands of maps are produced in each area. Every map image will

your station’s logo on it.

Put your station’s

vehicles on the map.

Page 12: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Benefits to the Radio Station

Not only are our maps printed and distributed all around town, but…

We also print:

•Postcards,

•Tray liners

•Menus

•Flyers

•Even T-Shirts!

All having the SAME map image

Page 13: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Like mini-billboards, our maps are posted all over town

Your station is creating a positive image everywhere…

Maps created 15 years ago are still up and being viewed again and again.

Page 14: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

How we do it

Art in Motion

Page 15: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

We take a photograph of a community business…

Add a little map magic!Ta-da! The business just had a Toon-Up!

Page 16: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Customized character drawings of your on-air personalities

Please ask for availability

Page 17: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Contests and Promotions

Page 18: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Let our award-winning contest

The Treasure Hunt™add thousands of dollars in prizes

into your station’s treasure chest.

The TreasureHuntMaps.com is a registered trademark of Opportunity Knocks, Inc.

Page 19: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

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The Treasure Hunt tm: How it works

Each business on the map will have a “Magic Number” on or

near their building.

Page 20: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

• The Radio Station asks their listeners to find a business on the map and locate it’s Magic Number.

“Time to get out your B95 Treasure Maps! Find the Magic Number of:

Pizza Hut Be caller #9 with the correct Magic

Number and you’ll win a free large pizza from Pizza Hut plus a shot at the Treasure Hunt”

• The winner will receive a one (1) gift certificate from that business (Pizza Hut).

• The winner’s name will then be entered into the Treasure Chest for the Grand Prize drawing.

Page 21: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Each business on the map will be called out on the

radioOne winner from Pizza Hut

One winner from McDonald’s

One winner from the Cell Store

Page 22: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

The B93 Treasure Map

Every business on the map will provide at least 2 prizes

One prize for their drawing, the second prize for the

Grand Prize Winner

Win thousands of dollars in prizes.

Page 23: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Winner gets a free gift certificate from that business and then the winner’s entry is placed in the

Treasure Chest for the Grand Prize drawing.

Each Winner gets a prize/certificate

Each winner has an entry

Page 24: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Grand Prize Winner gets the

second gift certificate from

ALL participating

businesses on the map!

Page 25: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

Ask your local Affiliate about the many

customized contests available for your

station.

Affiliate Info Here

Page 26: Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.