Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks,...
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Transcript of Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks,...
Cartoon Mapsand Radio Partnership
Redrawing the “Win-Win” Scenario
© 2008 Opportunity Knocks, Inc.
All rights reserved
Standing out in the Crowd
Much has changed over the past few years…
Satellite RadioStreaming Internet MusicOn-demand Music VideoIPods, Napster, etc.
To stay competitive, local radio stations need unique and fresh ways
to be noticed above the crowd.
A Fun Collaboration
Since 1992, cartoon maps has worked with hundreds of radio stations all around the county.
Many stations have been with us for multiple years and multiple maps
8 years - 8 maps
5 years - 6 maps
6 years - 6 maps
A positive, upbeat, and fun
Cartoon maps emphasize the most positive attributes of the community.
People love to see their towns drawn in cartoon style.
Fun and informative!
Not only are our maps directionally correct; they give all sorts of vital info about the town.
Each map is snapshot of time chronicling the town’s history and progress.
Benefits to the Radio Station
We’ll show how your station will truly benefit from our remarkable program
Benefits to the Radio Station
#1) No out of pocket expenses
Our programs cost the station absolutely zero dollars.
Zip. Nada. Zero
We cover all the printing cost, distribution, and promotional material.
Steve Clark: WSHP Lafayette, INIt’s like a promotion
in a box
Benefits to the Radio Station
#2) Compliments current promotions
Many map clients have never advertised on radio. We’ll provide the station with a list of all the participating businesses, owners, and contact info.
A great way for the station to add…
•Extra sales
•Live remotes
•Additional packages for current clients
Benefits to the Radio Station
#3) Our Maps are a physical, printed marketing piece custom-made for your station.
Like mini-billboards, our maps will be seen by thousands of potential listeners all over town!
– without the high cost of a billboard, of course.
A Great Hand-out for…
County Fairs
Mall and Live Remotes
Grand Openings
Chamber Functions
Trade Shows
Benefits to the Radio Station
#4) We’ll increase your listening base and keep a captive audience.
Our track-record speaks for itself. With our unique and fun contests and promotions, we’ll have your listeners tuning in more often.
Benefits to the Radio Station
We put your station
ON THE MAP!
Thousands of maps are produced in each area. Every map image will
your station’s logo on it.
Put your station’s
vehicles on the map.
Benefits to the Radio Station
Not only are our maps printed and distributed all around town, but…
We also print:
•Postcards,
•Tray liners
•Menus
•Flyers
•Even T-Shirts!
All having the SAME map image
Like mini-billboards, our maps are posted all over town
Your station is creating a positive image everywhere…
Maps created 15 years ago are still up and being viewed again and again.
How we do it
Art in Motion
We take a photograph of a community business…
Add a little map magic!Ta-da! The business just had a Toon-Up!
Customized character drawings of your on-air personalities
Please ask for availability
Contests and Promotions
Let our award-winning contest
The Treasure Hunt™add thousands of dollars in prizes
into your station’s treasure chest.
The TreasureHuntMaps.com is a registered trademark of Opportunity Knocks, Inc.
46
The Treasure Hunt tm: How it works
Each business on the map will have a “Magic Number” on or
near their building.
• The Radio Station asks their listeners to find a business on the map and locate it’s Magic Number.
“Time to get out your B95 Treasure Maps! Find the Magic Number of:
Pizza Hut Be caller #9 with the correct Magic
Number and you’ll win a free large pizza from Pizza Hut plus a shot at the Treasure Hunt”
• The winner will receive a one (1) gift certificate from that business (Pizza Hut).
• The winner’s name will then be entered into the Treasure Chest for the Grand Prize drawing.
Each business on the map will be called out on the
radioOne winner from Pizza Hut
One winner from McDonald’s
One winner from the Cell Store
The B93 Treasure Map
Every business on the map will provide at least 2 prizes
One prize for their drawing, the second prize for the
Grand Prize Winner
Win thousands of dollars in prizes.
Winner gets a free gift certificate from that business and then the winner’s entry is placed in the
Treasure Chest for the Grand Prize drawing.
Each Winner gets a prize/certificate
Each winner has an entry
Grand Prize Winner gets the
second gift certificate from
ALL participating
businesses on the map!
Ask your local Affiliate about the many
customized contests available for your
station.
Affiliate Info Here