Childhood Classics

in every home

A social project initiated by Curtea Veche Publishing

and supported by The Royal House of Romania

A Dramatic Reality

• Poor results in the educational system: over 50% of high school graduates don’t

get a Baccalaureate degree; difficulties with the national evaluation tests;

• A dramatic decrease of the interest for reading: Romania comes last in the

European Union’s classification regarding the number of books being read per capita;

over half of the citizens (53.3%) have difficulties with reading comprehension, placing

Romania last in Europe;

• Government’s lack of interest: Romania is among the very few countries in the

European Union that don’t offer reading programs adapted to the students’

comprehension level.

As an important publishing company, it is our duty to ask ourselves

what will happen

with the future generationsif the children today lose their interest in

reading

?Therefore we decided to launch

to encourage children to read. A long-term program, with real impact.

a national program

• In 2012, we launched “Cărțile copilăriei” (“Childhood Classics”) – retelling

renowned books in universal literature, edited in collaboration with teachers and

psychologists in order to address children aged between 8 - 14;

• The first book collection in Romania conceived as a basis for a national

alternative reading program, adapted to children’s comprehension;

1 We have created a special collection of books

• Each book comes with a message from His Royal Highness Prince Radu of

Romania, Ambassador to the collection and to the reading program.

2 “Cărțile copilăriei” is officially supported by

The Romanian Royal Family

• February-May 2013;

• 32 reading workshops, 640 children, 7 cities (Arad,

Brașov, Bucureşti, Cluj-Napoca, Constanţa, Iaşi,

Timişoara);

• The workshops’ structure developed by

a theatre pedagogue, based on the

books of “Cărțile copilăriei” series;

• The workshops are held by known

artists, like Cove, Ioana Ginghină, Aylin;

3 We have developed the reading workshops

Clasicii repovestiți (Classics Retold)

What next?

We continue the efforts to establish a nationwide alternative

reading program, adapted to the comprehension level of children aged 8 - 14 and

to encourage a healthy appetite for reading among them.

We plan to achieve results by following two directionsthrough which we aim at directly reaching both children and parents:

1. We

organize school meetings with parents and students

• HRH Prince Radu of Romania attends meetings with

parents, teachers and children in schools all over the

country during the 2013/2014 school year, explaining the

importance of reading.

• The meetings include a reading moment sustained by a well-

known local actor or by a deserving student.

- “Cărțile copilăriei” in your school -

2. At the

same time, we’re conducting a social campaignto which we invite you as a partner to place

Cărțile copilăriei” in every home

• The need for books among the under-privileged population is so

great that, along with HRH Prince Nicholas of Romania we

initiate a national campaign for donating books, with real results

in the development of the young;

• We bring the passion for reading to children from under-

privileged communities in rural environment's;

• In implementing the project, we will work with local

volunteers and NGOs from the areas where we’re conducting

the donation.

The donation campaign

Project objectives:

1) Facilitating access to books for children– we will donate, in 4 months ’ time, 8.000

books from“Cărțile copilăriei” series to children who can’t afford the access to books;

2) Increasing the interest for reading – continuing the donation campaign with a local

program – book clubs organized by teachers and volunteers.

Campaign beneficiaries:

• 8.000 pupils with difficult financial situations;

• Donations made to schools from over 80 rural communities, selected according to the

poverty map of Romania and the graduation rate at the national evaluation tests in 2013 (the

largest needs are reported in Moldova, Muntenia, Dobrogea and Oltenia).

Childhood Classicsin every home

“Cărțile copilăriei în fiecare casă”

- campaign plan -

• Oct - Dec 2013 – Identifying the rural communities with the greatest need for

donations; selecting, with help from schools and volunteers, the under-privileged

students who will receive the donations and involving teachers from rural areas in the

campaign;

• Nov 2013 – Feb 2014 – Delivering the book donations; every month 2000

children from 20 villages will receive books. HRH Prince Nicholas of Romania will

personally offer the donations in a series of meetings in schools, that will include a

speech on the importance of reading and a reading workshop;

• Nov 2013 – May 2014 – “Classics Retold” Royal Book Clubs in schools –the

school teachers from the communities that received the donations will be

encouraged, by receiving assistence from us and from volunteers, to regularly

organize reading workshops. At least one workshop /month, dedicated to children

aged 8 -14, based on the “Childhood Classics” titles; the teachers involved will be

rewarded with certificates and books; during the workshops the children will be

encouraged to exchange the books they received, so that a book will be read by as

many pupils as possible.

• May 2014 – Rewarding the most active book clubs with sets of books.

And we don’t stop hereStarting November 1st 2013 we encourage children, parents and teachers all over the

country to use

• Centralizing all the information regarding the activities within the project;

• Offering assistance to The Royal Book Clubs: each new club will register online,

therefore receiving reading guides, degrees and special prices on books; The structure of

the reading workshops will be offered by a theatre pedagogue;

• Monitoring the book clubs‘activity: each club will be able to present its activity by using

texts, images and video recordings;

• Offering resources to volunteers – volunteers’ guide, online assistance.

the online platform“Childhood classics”

How can you join us?

For the book donation, Curtea Veche Publishing will offer 8.000 books from “Cărțile

copilăriei” series at the production price. You can get involved in the campaign by

choosing to become:

1) Sole sponsor – 20.000 € would cover the cost of the whole campaign – (over 8.000

books, advertising, guidelines, teachers’materials and logistics costs). You will be a sole

partner, promoted during the entire campaign.

2) Main sponsor - 5.000 € would cover a month’s campaign (over 2.000 books for 20

villages, guidelines for the reading workshops, logistics costs and advertising). Only partner

of the campaign in your line of business, and in that month the only promoted partner.

3) Key sponsor – 2.500 € would help us donate over 1000 books in 10 rural

communities. You would be advertised as partner of the campaign.

Remember

that according to The Sponsorship Law in Romania, each company can

on your profit to a publishing company, supporting culture.

You can get involved in this project

without using the marketing budget of your company.

redirect up to 20% of the tax

Benefits

1. Product branding

• logo on COVER IV of 10 of the titles from “Cărțile copilăriei” series (provided you are a

Sole Sponsor) or 2 titles (if you are a Main Sponsor);

• national broadcast – in all the important bookstores in the country, cross-selling,

online sales;

• the average bookshelf life of a book is 5 years;

2. Partner’s products and services promotion

• participation with any type of promotional materials at the events dedicated to the

campaign, including press conference (for all the sponsors categories);

• insertion of Partner’s flyers in 1000 mail order packages/month for the duration of the

partnership (for the Sole and Main Sponsor);

3. Visibility in the campaign’s promotion – inserting the Partner’s logo and

mentioning the support in developing the campaign in all the promotional materials

(for all the types of Sponsors):

• Own Channels:

• www.curteaveche.ro (30.000 unique visitors/month) – homepage banner , articles,

dedicated platform, online pages presenting each title of the series;

• newsletter – sent to a database with over 30.000 readers;

• Curtea Veche Publishing weblog – over 10.000 unique visitors;

• social media - Facebook, Twitter; a Facebook page dedicated to the campaign;

• Indoor, OOH, print;

• Sites and partner weblogs;

• Press releases, TV and radio interventions, print and online interviews;

• Press conference for launching and closing the campaign.

Help us

help them

Thank you!