Carroll jennifer
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Transcript of Carroll jennifer
Digital innovation New media ecosystem
Jennifer CarrollVP/Digital Outreach
What we do
Who We Are
Key Objectives
UX
Content
Values
Ads
Social
WorkFlow
Create a beautiful user experience for digital news and content consumption
Create a seamless interplay between content at a local and national level
Embrace the values of Gannett that make it a unique organization
Innovate in the area of ad solutions and revenue generation
Inspire the audience to interact with and contribute to the site
Achieve efficient workflow to empower staff to do their best work
• UXGANNETT DIGITAL PLATFORMEnhancement
New Digital Publishing Tools
New Ad Model• Clean and uncluttered experience
for user and advertisers
• Efficient day-parting
• IPG Media Lab Custom Research
• Tracked user interaction and brand metrics.
• Advertising is 3x more effective on new site.
• Brands are better remembered.
Development
• Launched December 18th, 2012
• Video view increases – 650%
Development
BROADCAST TABLET APPS
Innovation Rotation
Watch again:Sip heard around the world
Mobile Publisher of the Year and more
USA TODAY is named USA TODAY is named Mobile Publisher of the Mobile Publisher of the YearYear by Mobile Marketer. by Mobile Marketer.
““.....the new design .the new design integrates ads effectively. integrates ads effectively. They rotate on section They rotate on section fronts and are well-fronts and are well-integrated into story integrated into story pages.pages.””-Poynter-Poynter ““...USA TODAY appears to have ...USA TODAY appears to have
listened closely to readers and listened closely to readers and advertisers, identifying its core advertisers, identifying its core strengths and refashioning them for strengths and refashioning them for todaytoday’’s fast paced device-owning s fast paced device-owning reader.reader.””
-Mashable-Mashable
iPad News App RankingiPad News App Ranking
--USAT #1USAT #1-NYT #2-NYT #2-CNN #3-CNN #3