Carolyn Custerson

Chief Executive

3.6 million visitors a year £386 million annual spend by visitors 21% of local people work in the Tourism Industry

To attract new visitors from a broader market profile Develop a year round destination & year round jobs Deliver world class service and training Provide market led Product Development

ERTC Board

Executive team • Guardian of the English Riviera brand • Lead on Destination Marketing • Manage Visitor Information Service • Help implement the TTTFT Strategy

Increased investment in Destination Marketing Major new destination web site launched Modernisation of Visitor Information Increased shoulder season occupancy Increase in number of ABC1 visitors Increase in partnership working Increase in visitors in 2011 Increased savings

New Ways of Working

Over £100k saved

• Printed literature still in demand • Emphasis on being a year round leading destination• Partnership working increasing to share costs and extend reach

• Exciting opportunities for year round economic growth

•Events•Christie•Maritime•Business•Geopark

Reducing public sector budgets UK Economy Four Wet Summers!

South Devon Link Road Growing overseas markets Modernising our Tourism Offering

Everyone working together as ‘Team English Riviera’

Carolyn Custerson

Chief Executive