Carla Tetangco 20 - Year Marketing Plan

ì The End of Pondering

20 Year Passion-Driven and Reflective Marketing Plan for Solver Carla

Carla Tetangco January 2013

carlatetangco.blogspot.com

Passion-Driven and Reflective Practice to End the Pondering

A. Daily Medita:on ì  Mission Vision ì  Eight-‐Fold Path ì  My Personal Brand ì  Tools for full poten:al ì  My Asana Sequence ì  Daily Bread

B. My Mantra: The Ul:mate Goal


Mission/Vision

I will keep my mind, heart and body alive by:

1.  Continuing to learn through listening, reflection and studying.

2.  Creating new and innovative ideas to improve the experiences of the people around me.

3.  Nourishing my relationships through continuous communication and availability.

4.  Continuing to exercise and eating healthy to keep up with and stay longer in my roles in life.


Eight-fold Path

1.  Sacrificing Mother

2.  Confidant Wife

3.  Grateful Daughter and Spirited Sister

4.  Dependable Friend

5.  Exuberant Yogini

6.  Inspiring IT Manager

7.  Model Filipino Citizen

8.  Paying Forward Catholic


Sacrificing Mother


Confidant Wife


Dependable Friend


Exuberant Yogini carlatetangco.blogspot.com

Inspiring IT Manager


Model Filipino Citizen


Paying-Forward Catholic


Solver Car LA The tango City

The tango City Car L.A. Solver


The logo

A 3-dimensional linked puzzle that represents a creative solution that has a view of the different aspects that is energetically (Yellow) re-engineered through bold (Red) automated innovations. By trustworthy (Green) and Elegant (Purple) Carla Tetangco from the Smartest (Blue) bank in the world, Citi.


ì Tools Tools that aided me to reach my full poten:al


Avenue Q

We cannot know what’s our purpose, we can only do our best in the things we do and hope that it is all for the beQer. Everything in life anyway, is only for now…

“Only for now! (For now there's life!) Only for now!(For now there's love!) Only for now!(For now there's work!)

For now there's happiness! But only for now! (For now discomfort!) (For now there's friendship!)

Only for now!

Don't stress, Relax, Let life roll off your backs

Except for death and paying taxes, Everything in life is only for now!” – Excerpt from the music For Now


Why nice girls don’t get the corner office

Being brought up in a tradi:onal culture where we are punished for not saying “Opo”, or joining in adult conversa:ons, it has been difficult to keep up with the western tradi:on.

This book changed my views and the way I assimilate especially with foreigners. It has made me aware of what I am unconsciously doing that to me seems normal or some:mes even a must but to those people I need to impress seem unfamiliar even weird at :mes.


7 Habits of Highly Effective People ì  Habit 1: Be Proac:ve

ì  I will not be afraid to speak my mind. I will commit and be accountable for my ac:ons.

ì  Habit 2: Begin with the End in Mind ì  Reflect every now and then on what I have

and have not accomplished. Update my mission and vision to reflect my values and life goals.

ì  Habit 3: Put First Things First ì  I Keep a to-‐do list and always WIN(write it

now) so I can plan and priori:ze. carlatetangco.blogspot.com

7 Habits of Highly Effective People ì  Habit 4: Think Win-‐Win

ì  I show concern and compromise only to the point that I am genuinely concern and comfortable respec:vely.

ì  Habit 5: Seek First to Understand, Then to be Understood ì  I always keep an open mind and listen, I try

to learn everything that I can before arguing/accep:ng.


7 Habits of Highly Effective People ì  Habit 6: Synergize

ì  I am no longer an individual contributor, I need to keep a variety of personali:es in-‐sync both at home and at work.

ì  Habit 7: Sharpen the Saw ì  A 30-‐minute – 2.5hours medita:ve yoga

daily to align myself. Acknowledging my fears and channeling these to deal and keep up with my various roles.

ì  Keep reading and hungry for knowledge. ì  Keep paying-‐forward and talk to God to

sa:sfy my spiritual needs. carlatetangco.blogspot.com

ì My Asana Sequence Steps to achieve a quiet state of mind


1. Meditate

ì  Begin to quiet the voices inside your mind.

ì  Focus on self, fears and strengths.

ì  Be mindful of the surroundings, the noise and the people around.

ì  If a disturbance comes to mind, acknowledge it and let it go.


2. Sun Salutation

ì  Give thanks and praise the higher being.

ì  Dedicate or channel your prac:ce to your inten:on, it could be someone or something.

ì  Begin to warm up your body with Ujjayi breathe (Victorious breath).

ì  Listen to your body, it will tell you its limita:on today.


3. Standing Poses

ì  Do not lock your knees, keep it slightly bended.

ì  Keep your bandha’s(muscles in your body) engaged.

ì  If your heart beat is speeding go back to your inten:ons and slow down your heartbeat with your Ujjayi breath(victorious breath).


4. Balancing Poses

ì  FlaQen your feet to the ground.

ì  Establish your Drish: or your focused gaze.

ì  Focus on that point.

ì  Once balance is establish challenge yourself by looking at another point.


5. Seated Poses

ì  Keep your sea:ng bones flat on the ground.

ì  Keep your bandha’s(muscles in your body) engaged.

ì  In every inhale stretch your body.

ì  In every exhale move your whole body down to the floor.


6. Closing Sequence

ì  Look at the world differently with inversions.

ì  Thank God for the energy.

ì  Close with Savasana(corpse pose) and let go of everything.

ì  Relish your :red body, quiet mind and refreshed breath.


ì Daily Bread Ques:ons I will reflect on today


I will reflect on the following

1.  What are my inten:ons?

2.  Whom will I dedicate my hard work to?

3.  When should I give myself a rest?

4.  Where should I posi:on myself?

5.  Why should I do the things that I do?


ì The Ultimate Goal What contentment feels like


My Mantra

Opening Mantra ì  Health conscious 26-‐year old

ì  Confidant Wife

ì  Full :me employee

ì  Yoga prac::oner

ì  Dona:ng to the UNICEF, WWF, Ten Moves and giving food every Christmas to street people.

Closing Mantra ì  Healthy and ac:ve 46-‐year old

ì  Understanding, suppor:ve and caring wife

ì  Managing my own yoga studio

ì  Yoga teacher

ì  Con:nued donor and now a volunteer worker for kids and animals.


Track to be on track

1.  Financial records

2.  Habits and lifestyle check

3.  Planner and Calendar

4.  Social events with people who maQer to me

5.  Journal


The path to end my pondering is a daily meditative practice

ì  As problem solver, I succeed if my team executes a plan that sa:sfy them and the people who are important to them.

ì  My team is my family, my friends, my colleagues, my mentors and my country.

ì  We can never know the purpose our existence, we can only do the best in all our roles and hope for the beQer.

ì  The end of pondering can only happen when we accept that everything is only for now.


ì The End of Pondering

20 Year Passion-Driven and Reflective Marketing Plan for Solver Carla

Carla Tetangco January 2013


Carla Tetangco 20 - Year Marketing Plan

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