Marketing

L’Oreal brandstorm

Carla Bosa, Marketing graduate 2009

RMIT University©2008 Information Technology Services 2RMIT University©2010 2010 Career Advisers' Seminar 2

Overview

• Introduction

• Why marketing at RMIT?

• Industry based learning year

• Program benefits

• L’Oreal brandstorm competition

• My accomplishments

• Leading the way

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Why marketing at RMIT?

• Highly regarded and recognised

• Renowned reputation in the business Industry

• Challenges students beyond the classroom

• Combines tertiary education with industry experience

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Industry based learning (IBL) year

Objectives

• Provide insight into the marketing industry

• Gain industry experience

• Create a competitive edge

• Create practical understanding

RMIT University©2008 Information Technology Services 5RMIT University©2010 2010 Career Advisers' Seminar 5

Industry based learning (IBL) year

Outcomes:

• Adjust to corporate life

• Understand work ethics and expectations

• Gain an industry based understanding of the program

• Receive extended opportunities

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Program benefits

• Real life problem-solving

• Lecturers/mentors

• University life

• Overseas opportunities

• Extra-curricular activities

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L’Oreal brandstorm competition

• Dynamic marketing game

• Combines marketing theory and creativity

• Opportunity to compete globally

• Recognition from RMIT and local community

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My Accomplishments

• Industry based learning year

• 2008 Australian L’Oreal Brandstorm competition

• 2008 Global L’Oreal Brandstorm competition

• Academic success

• Ambassador for RMIT’s marketing program

• Nominated for academic awards

• Employment opportunities

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Leading the way

RMIT’s Bachelor of Business (Marketing) is a program of great opportunities, academic success and self-development.