Cornejo & Estebecorena – Imagen y Personal Branding Personal Branding 2.0.
Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding...
Transcript of Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding...
![Page 1: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/1.jpg)
www.byteback.org
Career Skills 2
Personal BrandingToday’s lesson will focus on:
Taking control on others’ perceptions of you,.
![Page 2: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/2.jpg)
www.byteback.org
Class Agenda:Career Research & Goals
At the end of today’s session, you should feel better answering the following questions:1. What makes me uniquely valuable to a company?2. Where is room for improvement for my personal brand?3. What steps am I taking to strengthen my personal brand?
This session’s topics will be:• Personal Branding Overview• Personal Branding Components• Personal Branding Toolkit• Applying Your Personal Brand
Deliverable: Assignment 03-Personal BrandingDue: End of Session
![Page 3: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/3.jpg)
www.byteback.org
Your Personal Brand
What do you think of when you see these images?
What do you want people to think of you when they hear your name?
![Page 4: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/4.jpg)
www.byteback.org
Personal Branding:Misconception
![Page 5: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/5.jpg)
www.byteback.org
Personal Branding:Misconception
Until I create my personal brand, nothing is benefitting or harmful to me.
• Everyone has their perceptions about you, rather you are putting effort into it or not.
• Personal Branding is focusing on how you present and interact with others to take and control that perception.
![Page 6: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/6.jpg)
www.byteback.org
Personal Branding Components:Overview
Adapting Personal Branding guidelines from PWC, the main components of a personal brand are:
1. Purpose2. Skills & Strengths3. Values4. Goals5. Passions
Sound Familiar?
![Page 7: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/7.jpg)
www.byteback.org
Personal Branding Components:Purpose & Skills/Strengths
Assignment 3: Personal Branding Worksheet, Section 1
1. Purpose– Relating back to your Personal Missions
Statement, what is it you wanted to accomplish?
2. Skills/Strengths– Relating back to your transferrable skills,
choose 3 main things that highlight your top qualities.
![Page 8: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/8.jpg)
www.byteback.org
Personal Branding Components:Goals & Values
Assignment 3: Personal Branding Worksheet, Section 1 (Continued)
3. Goals– Write Down Your Career Goal from the Session
2 Activity. Feel free to expand it to your progressions after that goal.
4. Values– Relating back to your Mission Statement, what
values rung particularly true to you?
![Page 9: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/9.jpg)
www.byteback.org
Personal Branding Components:Passions
Assignment 3: Personal Branding Worksheet, Section 1 (Continued)
5. Passions– Not covered in past activity.– Important to include because it adds more character.– If nothing immediately comes to mind, following
questions can help:• If I could get education for a degree in anything for free,
what would it be?• What are some of activities?• What do I get most excited about?
![Page 10: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/10.jpg)
www.byteback.org
Personal Branding Components:Self Inventory
Assignment 3: Personal Branding Worksheet, Sections 2, 3, & 5
• By completing Sections 2 & 3, select the top two areas you feel you could improve in that would best augment your career search.
• In Section 5, create two SMARTER goals based off those areas of improvement, creating action steps to address them.
![Page 11: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/11.jpg)
www.byteback.org
Personal Branding ToolkitAssignment 3: Personal Branding Worksheet, Section 4
Your Personal Branding strongly affected by the following:Your Email
– Etiquette– Address and Nickname– Signature
Phone Etiquette – How you answer the phone– Voicemail Greeting– Your Response Time
Social Media Presence (Or lack thereof)– What you post online– If you have a LinkedIn
Your Presentation– How your dress– What you say
![Page 12: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/12.jpg)
www.byteback.org
Personal Branding Toolkit:Professional E-mail Address
What’s Wrong?Name is uncapitalized Unprofessional Message
(No Subject, Greeting or Signature)
Unprofessional Address Poor Document Title
![Page 13: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/13.jpg)
www.byteback.org
Personal Branding Toolkit:Professional E-mail Address
• Professional• “partygirl@..." • “chocolatelover69@..."
• Clear Connection• Make sure the employer can relate the
address to your name.
• Up to date• Using hotmail.com or aol.com will make
you look outdated. It’s best to use gmail.com
• Be cognizant of what your e-mail is saying• Bockszym73 (Employer may assume I
was born in 1973)• Better to put Birthdate rather than year
(Ex: Bockszym703)
![Page 14: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/14.jpg)
www.byteback.org
Personal Branding Toolkit:Your E-mail Signature
General Outline Example 1 Example 2
(Salutations),
(Name)(Phone)(linkedin)-Optional(Quote)-Optional
Sincerely,
Bock Szymkowicz202-601-7938“Our lives begin to end the day we become silent about things that matter.” – Martin Luther King, Jr.
Best Wishes,
Bock SzymkowiczPhone: 202-601-7938Linkedin.com/in/bockszym
![Page 15: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/15.jpg)
www.byteback.org
Personal Branding Toolkit:More Top Email Tips
![Page 16: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/16.jpg)
www.byteback.org
• Phone Answering– Greet Politely
• Voicemail Greeting– Concise (20-30 seconds)– Friendly– Make sure to:
• Introduce Self• Give Clear Instructions• Say When You’ll Respond (Keep Your Word!)• Friendly Salutations
• Voicemail– Set It Up/Clear it out so people can leave new messages
• Remember Ringback Tone – Choose appropriate song
Personal Branding Toolkit:Professional Phone & Voicemail Greeting
![Page 17: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/17.jpg)
www.byteback.org
Personal Branding Toolkit:Your Social Media Presence
According to a 2018 CareerBuilder survey:• 70% of employers use social media
to screen candidates during the hiring process.
• 43% of employers use social media to check on current employees.
MAIN POINT:If there’s anything you think could harm you or don’t want employer’s seeing, MAKE IT PRIVATE!• Facebook: Link• Instagram: Link• Twitter: Link
![Page 18: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/18.jpg)
www.byteback.org
Applying Your Personal Brand:OnlineLinkedIn Profile
• Summary• Influencers you follow• Posts you create/share• Groups you join
Twitter Discussions/Chats• A Twitter chat is a public Twitter conversation around a unique hashtag. This
hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.
• https://www.tweetreports.com/twitter-chat-schedule/– #LeadersHour, Mondays @ 4pm, #CareerServChat, 2nd Weds of month @ 12:30pm,
#JobHuntChat, Mondays @ 9pm
General Self Promotion• Websites, Blogs, Facebook Pages, etc.
![Page 19: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/19.jpg)
www.byteback.org
Personal Branding Toolkit:Attire & Elevator Pitch
![Page 20: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/20.jpg)
www.byteback.org
Applying Your Personal Brand:In Person
• In the next session we will discuss how to properly convey your brand through words…
• However, actions will always speak the loudest.
What Are Some Ways You Are Creating Your Brand Right Now, intentionally or not?
![Page 21: Career Skills 2 - Quia · Personal Branding Components: Passions. Assignment 3: Personal Branding Worksheet, Section 1 (Continued) 5. Passions – Not covered in past activity. –](https://reader034.fdocuments.net/reader034/viewer/2022042311/5ed9fb3628db2d5ca249318b/html5/thumbnails/21.jpg)
www.byteback.org
Class Review:Personal Branding
How do you feel about answering the following questions?
1. What makes me uniquely valuable to a company?2. Where is room for improvement for my personal
brand?3. What steps am I taking to strengthen my personal
brand?
Please turn in Assignment 03-Personal Branding