Carediac
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Transcript of Carediac
CarediacGabriela, Sujith, JB, Shilei
EIT ICT Labs - Summer School 2014
Problem
ProblemCountry Total % of GDP
spent on healthcare
Private Expenditure %
Per capita spent on healthcare
(US $)
Per capita government spends on
healthcare (US$)
India 4.1 70.8 132 39
USA 17.9 46.9 8362 4437
UK 9.6 16.1 3480 2919
Source: www.thehealthsite.com, 2012
Solution
Heart rate
Blood pressure
Body Mass Index (BMI)
Body Fat Percentage
Cardiovascular riskcalculation
Medication
Proposal
€ 0.20 / Report
5% of Medicine
5 minutes
Value Proposition
Quality checkup, saves cost and time.
Real time results sent by email.
Keep track of results.
Easy to access medication.
Market
Market
Mumbai
415 Supermarkets
>50 Shopping
Malls
44% Hypertension
12 million people
Value Network & Revenue Stream
Carediac
Advertisement companies
Reasearch Institutes/Government/Hospitals
Customers
Drug Industries
Health Support, awareness & Buying drugs
Money & attention
People’s attention
Money
Drugs & Money
Selling drugs
Money
Data
Value Network
Costs
Conservative cost estimation
Carediac Machine: € 400
Medicine Machine: € 2000
Total cost: € 2400
Conservative cost estimation
€100 /month per machine
Warehouse/Office
Maintenance
Health Certificate
Transportation
Internet/Electricity
Revenue - Carediac Machine
One month calculation
500 people(17 per day) x € 0.20 = €100
Year calculation
€100 x 12 = €1200
Revenue - Medicine Machine
One month calculation
1000 people (33 per day) x € 0.50 = €500
Year calculation
€500 x 12 = €6000
Total Profit per yearCarediac Machine = 1200 Medicine Machine = 6000 ———————————-
Total Profit = € 7200
Regular Expense = 1200 Carediac Machine = 400
Medicine Machine = 2000 ———————————-
Total Cost = € 3600
Total Profit - Total Cost = Overall Profit ————————————————-
€ 3600
€ 900 000
CarediacGabriela, Sujith, JB, Shilei
EIT ICT Labs - Summer School 2014
Problem
Profit - Advertisement
€ 112 million / year in health care industry
Conservative cost estimationEquipment Cost Illustration
Blood Pressure Meter €
Body Fat Calculator €35
Touch Screens €150
Assembly €
Machine €40
Medical Touch Vending Machine €20
Overall Cost €2
CostsRegular Cost
!Health Certifications Workshop / Offices
Accounting Sales Managers
Internet/Electricity
Scaling costs !
Transportation/Shipping Engineers (production)
Maintenance
Investors
Partners - Government & Hospitals
bank and government
Partners - Drug industries
