Capital One Mascot Challenge
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TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 Capital One Mascot Challenge We turn action codes into mobile engagement on any mobile phone.
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College football mascots compete to be the favorite college mascot. Humorous videos show engaging back stories for each mascot. Bracket-based voting is aimed at furthering engagement and getting people to return to the mobile site to vote.
Transcript of Capital One Mascot Challenge
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Capital One Mascot Challenge
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Entertainment and Interaction Engages Fans
Video Clips Show Mascots in Action
Fans Vote in Mascot Showdown
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
College Fans Interact With Voting and Sharing
Share Leads to BrandedPost and Option to Comment
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Extend the Engagement With Video Playlist
Videos Provide Humorous Vignettes for Each Mascot
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
For more information:
www.nellymoser.com1-781-645-1515
We turn action codes into mobile engagement on any mobile phone.
