Presented By,

Group-07

ITIntelligence

Value Positioning

Competition Threat

Delivering the

ExperienceFuture Path

anyon Ranch

Canyon Ranch | A Perfect Value Positioning

Canyon Ranch

2 Destination Resorts

Health & Healing Hotel & Spa

3 Spa Clubs

3 Revenue generating departments, 230+ different services

Designed to introduce Customers to the Brand

Hotel • Highest Profitable

Spa

Health & Healing

• Fastest Growing

Profitability

Extremely attentive to service with high Staff

to Guest ratio

“ A Place to relax, enjoy and explore your potential for a healthier, happier & more fulfilling life.. “

The IT Intelligence

Computerized Lodging Systems (CLS) : From a mere Support function to Strategic function

Decentralized IT Infrastructure for both Destination Resorts & SpaClubs ; working relatively independently.

CLS focuses on efficiently processing transactions rather than collecting decision-support data.

CLS represents the Primary source of Guest data; They know what their Customers are spending, but they don’t know on what their customers are spending.

Company has shifted its focus to collect more and more data about Guest-Stays.

Guestware- A software implemented to collect & record preferences and support incident tracking, rapid response, guest surveying.

Lack of ‘Point-of-Sale’ software to track independent beauty product sales in a salon

Increasing Potential Competitors / Substitutes

Potential Threats

Convergence of medicine and spa services

Spa as an alternative treatment

Hospitals with a wellness centres and nutritionists

Day spas aligned with medical professionals

Actual Competition

Substitute luxury purchases

Any product or service that costs about five grand

Other vacation opportunities

Other recreational products

What differentiates them from Competitors ?

Gold Standard in the Spa Industry

Word of Mouth Marketing

Totality of all services under

one roof

Integration of health & healing

with Spa

Trained Staff, Variety of

Efficient Services

‘Package’ or Bundling of

Services

Providing ‘Life Enhancing’

experience

Delivering the Canyon Ranch Experience

Booking a Vacation through Call

Pre-booking personnel (3 weeks prior to

visit)

Getting the background info

about prospective guest’s stay

Health questionnaire sent,

asked to return prior to arrival

On arrival, security check-in &

greetings by Names

A brief orientation & Tour of facilities

‘Handoff’ between Program

coordinator and reserved services

Meeting with respective Service

Provider

Wrap-up session for suggestions &

referrals

Future Path | Challenges or Opportunities ??

Growing while maintaining fundamental

characteristicsMaintaining Competitive Advantage in the face of increasing competition/

potential substitutes

Use of Data-Intelligence

Real-Time access CRM & Quick Action Mechanism

Integration of growing array of products under parent brand umbrella

Continuously providing same services/quality among all business units

Implementation of Data Driven Customer Strategy

DDS

Minimize Costs

Reward Loyalty

Personalize Interactions

Acquire New Customers

Potential Repurchase Frequency

Customizability of Products/Services

Extract Value from

Customer Data

“Born Digital” - i.e., captured directly in digital format its inception and not manually input in computersystems or digitized through scanning a document.

We hope it was a delightful experience !

Thank You