Canon Europe Sustainability Report 2011 -2012

canon-europe.com

CanonEurope Sustainability Report2011 -2012

2 Sustainability and Canon

3 Message from the President & CEO, Canon Europe, Middle East & Africa

4 Environment

6 Society

8 Business

10 Kyosei in action

11 WWF Statement

11 Canon Rankings

12 Facts and figures

Contents

Sustainability = Environment, Society and Business

2 Canon Europe Sustainability Report 2011-2012

Business: supporting wider economic growth; complying with regulations and standards; engaging with our stakeholders; and promoting best practice.

Society: creating a framework within which our employees can work and develop; engaging with communities to make a positive contribution to the people and habitats affected by our business; and respecting our ethical obligations.

Environment: for our products, focussing on reducing resource use, lowering environmental impacts and increasing energy efficiency – from design and production, through customer use and on to eventual recycling and re-use. In our operations, reducing resources, improving waste recycling and educating employees.

To improve accessibility, we have decided to re-organise our sustainability reporting into the three areas generally recognised as the main pillars of sustainability: Environment, Society and Business. For Canon this means:

Our aim is to do business responsibly while pursuing sustainable economic growth. In line with our Kyosei philosophy, we believe the innovations and technological advances we build into our products should enrich the lives of our customers without harming the environment.

There is more information about each of these areas and our approach to sustainability on our website – www.canon-europe.com/About_Us/sustainability/.

Our products include:Cameras for amateurs and professionals, including our entry into the film and TV production industry with the Cinema EOS system; camcorders and projectors; broadcast lenses; home and photo printers; binoculars; calculators for home and office; office multifunctional devices; scanners and faxes; professional print and copy and large format print devices; and medical solutions for high resolution digital radiography and retinal photography.

www.canon-europe.com/About_Us/sustainability/

Canon Europe Sustainability Report 2011-2012 3

Moving forward in challenging timesOvercoming business challengesI am delighted to have joined Canon Europe as President & CEO and to introduce our third sustainability report. I am looking forward to building our regional growth even further.

To increase clarity for our stakeholders, we have reviewed our sustainability reporting, aligning it with the three commonly-used sustainability themes: Environment, Society and Business. Our website now has a dedicated sustainability section, which covers all aspects of sustainability at Canon, complementing this shorter report.

Business progress

We were saddened by the effects of the great earthquake and tsunami in Japan, and the floods in Thailand, on people’s lives and livelihoods and Canon supported relief efforts in several ways.

Of course, these natural disasters, coupled with the difficult economic situation in Europe and the high value of the yen, affected our business. Despite these challenges, Canon Europe’s performance in 2011 was commendable and we start 2012 from a solid base. Thanks to the hard work of our employees in Europe, the Middle East and Africa (EMEA), even in such difficult times, we remained profitable and the number one sales region within Canon’s global business.

Canon aims to grow its business responsibly, supporting the natural environment and respecting the communities in which we live

and work, in line with our Kyosei philosophy. We develop innovative products and solutions that both appeal to customers and help businesses become more competitive and sustainable. Alongside organic growth, a number of acquisitions are helping us achieve that goal.

An important area for future growth is medical imaging. Canon Europe recently acquired Delft Diagnostic Imaging, a Dutch medical solutions specialist and together we will grow our expertise in digital radiography and eye care. Canon Inc. also completed the acquisition of Océ N.V. Our continued integration and new joint products support our ambition to be the global leader in the printing industry.

Appealing products and sustainable services

Our recent acquisitions complement and build on our own areas of expertise, increasing the innovation we build into our products and services. This, in turn, extends the breadth of the products, services and solutions we can offer our customers – including applications within business, medicine and industry, and for the home.

We continue to build sustainability into our products. We reduce energy in use, use recycled materials and bioplastic, offer our toner cartridge recycling programme in 16 countries in Europe, and have expanded our remanufactured printer range to include colour devices.

Increasingly, our services help customers work more efficiently and more sustainably, improving their business effectiveness and creating wider economic value. The solutions and services we offer, such as our Managed Print Service (MPS), deliver clear resource savings for our customers in energy and paper. In fact, Gartner positioned Canon in the ‘Leaders’ quadrant of its Magic Quadrant* for MPS in 2011 for the first time.

The economic situation is still challenging in EMEA but I look forward to driving our performance across all our activities in the coming year.

Rokus van IperenPresident & CEO, Canon Europe, Middle East & Africa

*Gartner, Inc.: 2011 Magic Quadrant for Managed Print Services, Worldwide, K. Weilerstein, C. Drew, Y. Li, 25 October 2011

Rokus van Iperen

Canon’s new Cinema EOS C300


Environment

Martin Tschupp – Canon EOS-1D Mark III

Creating more sustainable products for our customers

We design and manufacture products with the customer and the environment in mind. Throughout the whole product lifecycle, and in our own operations, we aim to reduce the need for new natural resources while maximising the efficiency of those we use and improving product functionality.

We focus on the three lifecycle stages of Produce – Use – Recycle. Two-thirds of our product lifecycle CO2 emissions come from the use phase and from raw materials and parts production; the remainder comes from our own operations, including logistics.

ProduceWe aim to improve the sustainability of our products and processes right from the start so they need fewer new raw materials, are more efficient and avoid waste

throughout their life. We reduce the environmental impact of our products in many ways, including:

• working with suppliers to help them reduce emissions, avoid waste and share our own best practice and knowledge: we have asked more than 2,000 supplier companies for their support so far;

• making smaller, lighter products while retaining or improving functionality: the size (volume) of many current PIXMA printers has been reduced by up to 20% and the weight by up to 10%, compared to earlier models;

• incorporating recycled Canon materials into new products and anticipating how products can be re-used or recycled at end of life: many of our calculators include recycled plastic, for example. Our new inkjet blister packaging is made from up to 70% recycled plastic and manufactured in Europe, saving transport costs and associated CO2 emissions;

• creating products that allow our customers to reduce their own resource use and save money: for example by using less energy and paper;

• building a product environmental information system that means Canon companies can share design and planning, environmental, regulatory and other data, increasing clarity and avoiding duplication;

• going beyond regulations to eliminate hazardous substances: for example, all our broadcast lenses are lead free, beyond RoHS requirements.

We have already started to exploit the synergies between Canon and Océ, launching new products that leverage the technological strengths of both companies. In 2011, co-developed devices were added to the Canon imagePRESS and imageRUNNER ADVANCE ranges, as well as to the Océ VarioPrint line. The new jointly developed VarioPrint DP line comprises a series of black-and-white, light- to mid-production printers which use Océ’s printing technology, engine and controller alongside Canon’s scanning and finishing solutions.

Océ’s Direct Press technology reduces energy consumption by up to 30% compared to other systems in its class, by transferring heat used to fuse toner onto paper from printed sheets to new sheets entering the paper path.

UseEnabling our customers to reduce energy and other resources when using our products is extremely important to us. We design our products with efficiency in mind – for example the daily power consumption of many of our current PIXMA models has been reduced by more than 40% versus previous models.

Buyers Laboratory Inc., an external testing and research organisation recognised the i-SENSYS LBP6200d and imageRUNNER ADVANCE C2020i with Outstanding Achievement awards for Energy Efficiency in their 2011 summer and 2012 winter ‘picks’ respectively. Each of the printers uses only half the average energy of their respective competitive groups and other features help save paper and toner too. This gives our customers substantially lower running costs. The i-SENSYS

Managing environmental impacts

Recycle

Produce

Use

Efficient use of resources

Elimination of hazardous substances

Global warmingprevention

Environmental burden reduction


We introduced the Kings Meadow School in Scotland in our last sustainability report as an example of savings that can be achieved by replacing multiple printers with just one multifunctional – KMS replaced 20 printers with one Canon multifunctional printer in 2010. Canon UK was so confident the school would make substantial savings in paper, copying and toner cartridges that they suggested three reduction targets, offering the school a €330 reward for each target they met.

Sure enough, Kings Meadow’s uniFlow reports show they achieved a 40% paper reduction, made 30% fewer photocopies and used 50% fewer toner cartridges, earning them almost €1000 reward. The school is negotiating targets for 2012 with Canon UK, hoping to earn even more rewards!

100% - 40% = €330!


LBP6200d was also recognised for its fast wake-up times and intelligent duplex functionality.

To support our customers further, the carbon neutral printing campaign introduced in Austria in 2010, built around our imageRUNNER ADVANCE devices, is being rolled out in Switzerland and other countries. The proposition is externally verified and enables customers to print completely carbon neutrally.

RecycleOur toner cartridge recycling programme has been operating for more than 20 years and at the end of 2011 had collected 287,000 tonnes of cartridges globally. This has avoided the need for 185,000 tonnes of new raw materials and saved 430,000 tonnes of CO2. The scheme operates in 16 countries in Europe.

In France, Canon and 12 other print industry brands have signed a voluntary agreement with the Ministry of Environment on toner cartridge collection and treatment. Although, currently, 60% (by weight) of cartridges used annually in France are collected and treated, these are mainly from business machines. The agreement aims to improve on this figure by promoting collection, taking both empty laser and inkjet cartridges from home printers out of household waste, and improving waste treatment. The brand companies have created the ‘Cart’Touch’ initiative (www.cart-touch.org) to raise awareness with consumers and increase cartridge recycling. Pilot collection and treatment systems are already underway.

Also in France, the Government’s Agency of the Environment and Energy Management (ADEME) singled out Canon France as a good example to follow for its refurbishment and re-sale of Canon devices that extends their life, re-uses resources and avoids waste. ADEME and the Ministry of Sustainable Development launched a national campaign calling for urgent action to reduce waste, highlighting best practice examples.

OperationsReducing resource use, emissions and waste from our operations is a key aim and includes our offices, car fleet and logistics. From buying renewable energy where possible to managing CO2 emissions from our car fleet, we constantly look for sustainable solutions.

Reducing the size and weight of products both reduces the resources and packaging required and improves loading efficiency, saving emissions from logistics.

For example, the cardboard packaging on our FINE ink cartridges has been optimised and reduced by 30%, allowing around 65% more to be loaded per pallet,

Health care professionals aim for the highest quality patient treatment and care. Delivering cost savings must not detract from this.

Canon worked with a leading centre for diagnostic radiology imaging to deliver a new print solution. The centre wanted to start outputting diagnostic images on paper instead of expensive transparency film, while maintaining the highest possible image quality to enable

doctors and surgeons to treat their patients correctly.

Canon’s imagePRESS C1 digital printers and a specially developed server successfully met this challenge – delivering high quality colour or black and white images and fully complying with industry standards and regulations. The switch to paper helped the centre achieve a major operating cost saving while also realising a big environmental advantage by moving away from PVC transparency film.

Just what the doctor ordered!

while packaging on individual ink tanks has been reduced by 57%.

In addition, Canon Inc. has been encouraging shippers to re-use shipping containers on return trips, rather than leaving them empty, so reducing CO2 emissions. The number of containers re-used for Canon more than doubled in 2010 vs 2009 and efforts continue to increase this further.

In the EMEA region in 2010, Canon Europe

• reduced CO2 emissions by 2% vs 2009;

• reduced office paper use by 21% vs 2009 and

• improved the waste recycling rate of Canon’s offices by more than 10% vs 2009.

At our Amstelveen warehouse and offices, the overall cost for waste removal has dropped over 30% between 2007 and 2010. Although the amount of paper and cardboard waste increased in that period due to centralising some warehouse operations, selling high levels of waste paper and cardboard for recycling generated over €13,000 in 2011.

Approx. 57%Smaller


Society Engaging with local and international programmes

For Canon, Society encompasses managing our relationship with our employees, wherever they work, and our commitment to engage with local and international communities, wherever we operate.

Our relationship with our employees is reciprocal. We expect our employees to adhere to our code of conduct, policies, procedures and Kyosei philosophy. In return we create a positive and supportive workplace in which they can contribute and develop their skills and career. There is more information on our website.

In the workplaceEmployee commitment survey

We carried out an employee commitment survey again in 2011, administered by an independent organisation. This was completed, anonymously, by 76% of EMEA employees, in 16 local languages. Nearly 70% of employees said they are satisfied with working for Canon, while more than 80% are proud to be associated with Canon. Over 85% are willing to put in effort beyond what is expected to help Canon succeed, and employees rated managers highly in terms of keeping them informed and motivated. As in previous surveys, 75% of employees believe that Canon is a socially responsible company.

Learning and development

Ensuring our employees can continue to meet the changing needs of our customers is a priority for Canon. We manage and promote employee development through the Canon Academy. This offers a wide range of courses designed to meet the needs of our business functions; from sales and marketing, to services and management.

We offer training in several ways, including an increasing focus on e-learning delivery through our online portal. In 2011, we added 140 new e-learning titles, including packages on leadership and management, presentation skills and Microsoft® applications. With no travel required, e-learning saves time, money and CO2, bringing benefits for our business, employees and the environment.

In 2012, mandatory online environmental awareness training for all Canon Europe employees will replace the current classroom training.

In the communityWe have continued to actively engage in the communities where we operate and on which we depend. Our support ranges from donations to relief work after major disasters, to promoting employee events.

Globally

Canon Inc. took the lead in channelling support to victims of the Japan earthquake and tsunami, donating money for relief efforts; loaning digital radiography medical equipment; and supporting fisheries operations in affected areas. They also gave funds for relief work following the earthquake in New Zealand and the floods in Thailand.

Regionally

Showing support for their colleagues in Japan, Canon Europe employees and offices raised money for relief efforts following the earthquake and tsunami. For example, Canon Europe headquarters’ employees raised almost €2500 by baking and selling cakes; while Canon Middle East supported the ‘Help Japan’ fund-raising concert by buying tickets, taking and selling souvenir photos, and filming the concert for Virgin Megastore’s Help Japan CD.

We continued our regional partnerships with WWF and the Red Cross, the Canon Foundation, the Danone Nations Cup, the London Symphony Orchestra and a range of other organisations. We are proud to be a sponsor of UEFA EURO 2012™.

WWF: Our 14 year partnership between Canon Europe and WWF has been renewed until the end of 2014, as we continue to support successful initiatives such as the WWF-Canon Photo Gallery and flagship conservation projects in the Arctic region. Our partnership allows us to use the power of imagery to raise awareness of environment issues and climate change. We encourage our national sales organisations to support our partnerships locally; for example product promotions that include a donation to WWF.

Red Cross: We proudly support Red Cross Societies across 16 European countries. The projects funded include helping migrant children in Austria, Germany and Switzerland to improve their language, social skills and understanding of cultural differences. In the Czech Republic we helped train more than 20,000 young people on road safety and first aid. We also

Respecting employees; supporting communities


‘Conversation between feet’ – Alain Heymans – Canon PowerShot D10


Engaging with local and international programmes

encourage our national sales organisations to support the Red Cross locally through hospitality events promoting donations.

Locally

Our country offices supported a wide variety of projects and initiatives, engaging with many different local communities. A few examples are highlighted below.

Awards

Our offices across the region have been recognised with awards including:

• Canon Spain: again judged one of Spain’s ‘Top Employers’ by the Corporate Research Foundation Institute in Spain.

• Canon Finland: listed as ‘A Great Place to Work’ for the first time in 2012, at number 20, while Canon Norway reached number 5 in Norway’s 2011 list.

• Canon Research France (CRF): as part of France’s activities for ‘European Mobility Week’, Rennes city organised inter-company competitions. CRF won two first prizes – for their employee car-sharing and bike-to-work schemes.

• Canon Germany: awarded for its sustainable office activities by the German Association of Environmental Management.

• Canon Italy’s ‘Passion Suite’: given a Market Innovation award. The package is aimed at amateur photographers and includes nature courses held at WWF reserves.

Education

Canon Norway has worked with Hallagerbakken primary school (around 300 children up to 11 years old) for three years. In 2011, they worked with the school on a number of projects including:

• Employees, teachers and children cleaned up the nearby Ljanselva river, removing paper and plastic debris.

• Pupils interviewed Canon employees, including the managing director, about their job satisfaction and working environment.

• Supporting an anti-bullying project, which appoints children as ‘Welfare Agents’ to make sure no child is alone or isolated at playtime. The children also play games, based on Canon’s 3 Selfs values, to help them get along together.

• Loaning video cameras to record maths teaching methods for a research project.

• Printing the school’s twice yearly environment brochure.

Natural environment

Offices and employees across EMEA have helped clean up and restore their local environment, with a focus on reforestation.

In Spain, employees in Mallorca have helped reforest part of the Sa Bassa area. And in Valencia, Canon employees continued supporting the Canon Responsible Forest (Bosque Responsable Canon) in the Parc Natural de la Serra Calderona, including hands-on preparation work to avoid forest fires.

In Turkey, Canon Eurasia is supporting a government reforestation initiative by

Høst 2011

Ljanselva Miljøprosjekt

Et samarbeid mellom Hallagerbakken skole og Canon Norge

German Red Cross

A newly-planted tree

planting trees on 18 hectares of government land in Istanbul. Until 2013, Canon has promised to plant a tree for every high speed document scanner sold, up to 18,000 trees. They have planted over 4,700 trees already.

In the Czech Republic, Canon continues to support the Czech Switzerland National Park, helping the park to release more salmon fingerlings into the Kamenice river. Our support also helped the Park to buy and protect an area of land which is home to rare orchids and butterflies, as well as other protected animals and plants.

Employees

We encourage our employees to get involved in initiatives that support their local communities and environment. Employees from Canon Switzerland and Canon UK helped clear up overgrown areas near their offices and in a local park; Canon Europe headquarters’ employees cleared grounds at a local outdoor centre; and Canon Portugal employees and their families helped clean up a beach before the start of the bathing season.

In Denmark and Switzerland, Canon employees supported bike-to-work projects to save fuel and support the environment. The 11 Danish employees rode nearly 2,500km and saved 390kg CO2. Canon Portugal employees and their families took part in a Mobility Day bike ride.

Business commitment

Our customers are also part of our communities. We pursue a variety of opportunities to promote environmental issues with our customers, which also supports sales.

Canon offices in Finland and Italy gave presentations at events focusing on the environmental benefits and customer savings of Canon products. In Switzerland, when possible, we put environmental messages on the reverse side of customers’ monthly copy counter meter reading cards.

Awareness-raising activities also take place outside the business environment; Canon Spain ran bird, Iberian wolf and coastal photography workshops for professional photographers, offering technical advice and loaning equipment. In Poland, Canon ran a drawing competition in primary schools linked to the WWF/Canon polar bear tracking project. It was designed both to educate the children and to raise schools’ awareness of Canon products.


Business Doing business responsibly and sustainably

Our products, services and solutions help businesses stay competitive and create wider economic and stakeholder value. Confidence in document security and customisable workflows are just two examples of how we can help improve customers’ own efficiency. We strive to do business responsibly wherever we operate, in line with our Kyosei philosophy. This includes respecting relevant laws and regulations; and safeguarding our customers, employees and brand.

To better understand and analyse upcoming legislation, our compliance experts sit on many industry associations where industry positions are developed. Canon Europe is primarily involved in DIGITALEUROPE, the pan European ICT and consumer electronics federation, as well as EURIMAG and EuroVAprint (the latter two focussing on imaging equipment). Internally, our compliance assessment group ensures we understand and plan for new regulation, to sell safe, compliant products; and our policies and procedures help us do business fairly and responsibly.

To meet stakeholder expectations we have updated and improved the sustainability

area on our website where you can find out more about our approach to sustainability and corporate governance.

Taking actionISO 14001: Canon’s global certification to this world-class standard for environmental management systems is maintained through continuous improvement and audits and is formally reviewed every three years. In 2011, successful external audits at Canon Europe’s head office, seven Canon sales organisations, Canon Research Centre France and DataFlight Europe all contributed to our global recertification.

Complying with regulations; creating economic value

Canon Middle East (CME) marked its 10th anniversary with 10 months of celebration and events starting from October 2011. Based in Dubai, CME manages sales, marketing and support to 45 countries in the Middle East, North and East Africa.

CME has a strong commitment to promote sustainability and environmental stewardship. These values are an integral part of its business strategy and were recognised in the CSR Arabia Awards 2011, where CME received second runner up in the medium size enterprise category. The awards, supported by the UN, honour companies committed to

incorporating sustainability into their business and strategy.

This focus was integral to their anniversary celebrations – using themes that reflect Canon’s corporate identity to engage stakeholders.

Events and activities demonstrating the ‘Power of…’ Image, Partnership, Environment, Family and Friends engaged a wide range of stakeholder groups. These included media and enthusiastic photographers in photography competitions; family, friends, schools and universities.

The ‘Power of Environment’ activities illustrate how Canon uses its imaging expertise to raise awareness of environmental issues. CME collaborated with Wild Arabia and

National Geographic Al Arabia on open-air photo exhibitions in Dubai and Abu Dhabi to raise awareness of environmental issues and wild life in the UAE. This included using our large format printers to print the photos in the exhibition and providing prizes to the bi-monthly winners of the associated photo competition.

Anurag Agrawal, Managing Director, Canon Middle East, said: “Canon not only seeks to empower creativity and innovation in the workplace and at home but also aims to contribute to the sustainable development of society through reduced environmental impact products and socially responsible business practices.”

Engaging stakeholders



Green procurement programme

We have audited over 75% of suppliers in scope, based on purchasing value, and we have approved over 80% of our suppliers of Priority 1 items under our green procurement programme. The scope of the programme was extended at the end of 2011 to include suppliers of all product-related items and we will work with these during 2012 to assure their compliance.

Quality award

Canon Oy (Finland) was judged overall winner of the Excellence Finland 2011 quality competition and was the only company to receive 5 stars in the international ‘Recognised for Excellence’ programme. Finland’s President Tarja Halonen presented the award to Canon Oy’s Managing Director. The judges were impressed by the enthusiasm of

Through our range of medical products we combine our commitments to reduce the environmental impact of our products, improve operating systems for our customers and support improvements to people’s lifestyles.

Our latest digital retinal camera – the CR-2 – combines all these approaches, providing advanced, non-invasive techniques for diagnosing retinal disease. Our medical and camera divisions worked together to incorporate EOS camera technology into the design, eliminating the need for a separate monitor (as in the CR-1). This, in tandem

with other improvements, has reduced the weight of the CR-2 by 30% over the CR-1 and lowered energy use by 32%, thanks to a switch to LED lighting.

For patients, the non-mydriatic retinal camera means dilation drops are not needed, improving patient wellbeing during and after examination. And the camera’s low flash mode avoids pupil contraction, meaning images can be taken in quick succession, leading to faster examinations, particularly for elderly patients whose pupils react more slowly.

Alongside the CR-2, the CR2-Plus supports even better patient care. Its Fundus Autofluorescence (FAF) capability allows for the early detection of age-related macular degeneration and disorders such as diabetes and glaucoma, promoting patient wellbeing now and in the future.

Our wireless digital radiography (DR) devices provide benefits for operators and patients. When combined with portable wireless detectors and control software, devices can be moved between rooms, eliminating the need for a fixed detector in every general radiography room. The control software automatically recognises devices entering these rooms, saving valuable – and potentially critical – time. Best of all, the low dose DR technology ensures patients receive significantly reduced X-ray exposure.

Our new OCT-HS100 will be the first product to combine Optopol’s Optical Coherence Tomography (OCT) design and high resolution technology with Canon’s image quality and optical expertise, following the acquisition of Optopol in 2009.

The OCT-HS100 is an extremely compact device used to examine the retina or cornea. It includes many automatic functions which allow ophthalmologists to conduct fast, non-invasive and non-contact examinations. They simply align the device with the pupil and the advanced intelligent automatic operation takes over, providing high resolution, high quality scans in a matter of seconds.

Improving patient diagnosis

Improving patient experience

Canon Oy’s employees, the company culture, leadership, management and customer service, and also that all Canon Oy’s full-service dealers are ISO 14001 certified.

Anti-counterfeit

We continue to work with law enforcement and customs authorities around the world to identify and remove counterfeit goods from sale and prevent their importation. In EMEA in 2011, we carried out 47 raids, received 206 customs notifications and seized 125,323 fake items, helping to protect our brand and reputation and safeguard customers.

Stakeholder dialogue

Over 14,000 customers in 22 countries completed our annual customer loyalty survey. Once again, some 85% of those aware of Canon’s efforts to minimise environmental impacts were satisfied or very satisfied with our actions, with a majority saying this influenced their buying decisions. Details of our employee commitment survey results can be found in the Society section.

Ensuring complianceCanon complies with all relevant European Union legislation in order to do business. Going beyond this, we have, with 16 other brands, signed an EU Voluntary Agreement on improving the environmental performance of imaging equipment. Relating to products placed on the market after 1 January 2012, this commits us to applying the latest international standards to the ecodesign of our product parts, including energy and paper saving, providing customers with information on end-of-life options for consumables and giving advice on responsible printing. The 17 companies are aiming for 90% product compliance with the standards set and their performance will be verified by an independent inspector.

In terms of internal compliance, in 2011 we updated employee policies covering gifts and entertainment, and anti-bribery and corruption, with training following in 2012. We also developed guidance for central and country teams around environmental benefit claims. This is now part of the marketing and communications sign-off process, to ensure all claims are properly substantiated.

Additionally, Canon Europe again reported no deficiencies from internal compliance standards in the Canon Inc. 88-question compliance questionnaire completed by all entities.


Kyosei in action

National and local governments Paying taxes; complying with laws and regulations

Universities and research institutesConducting joint research in pioneering technologies

CustomersProviding superior products and support to our customers; developing technologies and products that save energy and enrich lives

Shareholders and investors Returning profits to shareholders; adhering to corporate governance and disclosing information appropriately in a timely manner

SuppliersEnsuring fair and transparent transactions

NGOsRespecting biodiversity; mitigating global warming

EmployeesProviding equal opportunities, respecting diversity and supporting employees’ growth

Local communities Promoting industries to stimulate local communities; offering localised community support

Other companies Respecting intellectual property rights

Canon’s corporate philosophy is Kyosei, a Japanese word that means living and working together for the common good. Since 1988 Kyosei has shaped Canon’s vision and values, the way we do business and how we interact with stakeholders around the world. At the heart of Kyosei is our vision that all people, regardless of race, religion or culture, can live and work together in harmony. This means taking responsibility for the impact of our activities, respecting our customers, the communities and countries where we operate, and our natural environment.


© Wilm van Passel / WWF-Canon; Atlantic walrus; Spitsbergen, Norway


WWF Statement of Support

Rankings and Recognition

For more than 13 years, WWF and Canon Europe have worked in partnership together with the shared vision of raising awareness of climate change and advancing conservation. At its inception, the relationship was a pioneering one in many respects, paving the way for a new model of partnership; one that recognises that a commitment to conserving our natural environment is a commitment over the long term, because the results we aim for are not “quick fixes” but long term strategic changes.

The relationship covers Europe, the Middle East and Africa and provides in-kind and

financial assistance to WWF’s conservation work, with a particular focus in recent years on Arctic conservation through the polar bear. The partnership has not only contributed to a number of specific projects such as the polar bear tracker, which has allowed WWF to assess how climate change is affecting the bear’s habitat, but has also enabled a number of national Canon offices to activate the partnership on local issues.

Part of Canon’s support has enabled WWF to digitise the tens of thousands of images in its photo library, known as the WWF-Canon Global Photo Network. In this and other ways, the two organisations have been able

to harness the power of image to stimulate awareness of the fragility of our natural environment and the many conservation challenges the world faces.

In order to address Canon’s environmental impact and long term sustainable business growth, WWF continues to encourage Canon’s work in a number of key areas including sustainable paper procurement as well as offering low carbon solutions and energy efficient products.

Interbrand – Best Global Brands

33 (33 in 2010)

Interbrand – Japan’s Best Global Brands

3 (3 in 2011)

Interbrand – Best Global Green Brands

28 (new ranking)

Fortune Global 500

204 (216 in 2010)

FT Global 500

122 (93 in 2010)

Brand Finance Global 500

93 (97 in 2011)

Reader’s Digest Trusted Brands 2011

Most trusted camera brand in Europe for 12th consecutive year

Reputation Institute

8 (ranked by consumers – 48,000 invited to

respond in 15 markets)

The Climate Counts

62/100 (71 in 2010). Companies scoring 50-100 points are in the top category

Barron’s Best Chief Executives

Canon Inc. Chairman & CEO

Fujio Mitarai listed for 4th consecutive year

Nikkei Business Publications Eco Brand Survey

14 (26 in 2010)

Das Deutsche Markenranking – Brand performance

6 (9 in 2011)

Canon’s performance has been recognised in a number of different ways, including:

Canon Europe Ltd3 The SquareStockley ParkUxbridgeMiddlesexUB11 1ETUnited Kingdom+44 (0)20 8588 [email protected]

Canon Inc.canon.com

Canon Europecanon-europe.com

© Canon Europa N.V., 2012

Please recycle this report after use

Canon Europe at a glance

More than 200 sites in 25 countries in EMEA have ISO 14001 accreditation

Created in 1957Is represented in 116 countries

Headquarters in London and Amstelveen

Contributed 31.3% to Canon Inc. 2011 global sales

Almost 11,000 employees

Photos on pages 2, 4, 6 and 7 were taken by Canon employees from Switzerland, Belgium and Spain.

Employees 2009-2011

2011

2010

2009

10,888

11,214

11,343

Japan19.5%

Americas27%

Europe31.3%

Asia & Oceania

22.2%

Global net sales by region 2011

Find more information on Canon Europe and sustainability at www.canon-europe.com/About_Us/sustainability

Canon Europe Sustainability Report 2011 -2012

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