This year’s Festival is one of the most

diverse ever. Yes, there are lots of names

you will recognise. But equally there is a

whole cast of new thought-leaders and

creative visionaries to inspire you.

No matter what your background or interest, we can guarantee a packed week of talks, discussions, awards, galas, sun, fun, workshops, networking and a wonderfully

diverse range of activities that will nourish your creative soul and invigorate your professional mind. Cannes Lions represents a microcosm of the global creative industries, and it’s possible for each delegate to create the perfect Festival experience.

INsIde The PalaIsThe Palais des Festivals is the beating heart of Cannes Lions. It is the Palais that houses the Award Shows, the superstar speakers, the once-in-a-lifetime learning experiences and the world’s greatest collection of creative work in marketing communications. The sun may well be shining outside, but if you don’t step inside the Palais you are simply missing the point of Cannes.

It is in the Palais – secreted away in dark rooms – that all of the Jury members are gathered to debate and decide on who will win this year’s highest accolades for creativity. They will emerge, bleary-eyed, in time for each of the Awards Shows in the Grand Audi to reward truly outstanding work from across the world.

aROUNd The CITYWith the Palais bursting with activity, 2015 sees the Festival stretching beyond its walls to include the first ever Cannes Lions Beach. Meeting new people is easy in Cannes, but the Beach makes it even simpler with regular networking events and special sessions to start and close the daytime activities. Wake Up With The Economist features many of the world’s most successful CMOs discussing what creativity means to them. And the Sundowner Session is a new format designed to deliver a pocket-sized summary of each day.

CaNNes lIONs aT NIGhT For four nights of the week, the Grand Audi becomes the setting for the spectacular Awards Shows. This is where Lion-winning work – the Bronze, Silver, Gold and Grand Prix – is recognised and celebrated with over 2,000 people packed in to the world-famous theatre.

As the day winds down, the Cannes Connect Bar –complete with rooftop view of the French Riviera – is the ideal spot to enjoy an ice-cold Heineken before diving into the evening’s entertainment.

Throughout the week, the Palais’ beautiful theatres – The Grand Audi and The Debussy – will host speakers delivering insights and inspiration to move the stoniest of hearts and re-energise even the most jaded of creatives. Every year, Cannes Lions host truly world-class presenters. And this year there are plenty of big names, including former US Vice President Al Gore; self-styled

‘AntiChrist Superstar’ Marilyn Manson; the 25 year old founder of Snapchat Evan Spiegel; Seinfeld alumni and Veep star Julia Louis-Dreyfus; and a gentleman called Tim Berners-Lee who invented a little something known as the World Wide Web.

These sessions will no doubt prove popular but the sessions rated highest by delegates are often somewhat less predictable. Last year it was Forsman & Bodenfors talking about the surprising creative organisation behind their work for Volvo Trucks and Wendy Clark explaining

how The Coca-Cola Company is getting to grips with social media. By all means see the recognised geniuses, but be sure to check out the less obvious corners of this year’s Talks programme, all of which can be seen on page 98 and in the Cannes Lions App.

Of course, the Palais is not only about the main stage Talks and the Awards Shows; Forums offer a deeper dive into specific themes, including talent, music and independent agencies. There is a wide array of Masterclasses on offer, where advertising creatives share the personal insights and stories that can only come from having been there and done it. Workshops are practical lessons designed to leave you with an improved knowledge base and some practical new skills.

And there is more: hundreds of national winners fighting to win the seven global Young Lions Competitions; the widest range of training programmes ever offered and a whole floor dedicated to presenting the shortlisted winners in every category.

But how can you make the most of your time in Cannes with so much going on? Use the Cannes Lions App to build your own personal schedule by favouriting Talks and Events. Make sure to sample widely, but perhaps most importantly, don’t neglect the Work. Presented as never before, in this exhibition on Level -1 there is surely something to inspire everyone.

Alongside official Cannes Lions events, there are countless further activities open to delegates. Ipsos, IPG and Spotify are just some of the organisations running events for delegates throughout the week along the length of the Croisette. The Cannes Lions App details them all under ‘Cannes Extra’.

This year, the Opening Gala on the Carlton Beach will kick-start the Festival on Monday rather than its traditional spot on Tuesday. And five days later on Saturday (June 27), finish off your Festival experience in style at the Closing Gala, before heading home to put your newfound inspiration into action.

Read on for a more detailed guide to where to go and what to do during your time at Cannes Lions.

“It’s over the top, it’s awe- inspiring. It’s all these wonderful things. We have real rockstars here, we have media moguls, tech titans, brand gurus, we have all these layers and now this Festival is the most important creative festival in the world.” david droga – Droga5

WHY WE COME TO CANNES LIONS?

“There is no room in the world I would rather be in than this room right now.”BONO

“We are at the beginning of a new Golden age of advertising, so let’s challenge ourselves every time we face a new blank creative canvas and ask these questions: are we approaching it with the wisdom to start with something true? do we have the humility to consider why anyone would care? and are we bringing the creativity to make our brands matter?”Marc Pritchard – P&G

“This community can challenge stereotypes… If we change the stereotypes, we change the culture. If we change the audience here, we change the power in the world.” sheryl sandberg - Facebook

“sitting on a beanbag does not make you creative. That’s the first piece of advice I can offer.” sir John hegarty – BBH

“You have to push yourself to want to be bigger, to want to be harder, to push yourself to the very edge of what almost become unthinkable... the desire to go so far you fall on the floor for the sake of the idea.”Colleen decourcy – W+K

“Cannes lions is the main event. everyone wants to win. anyone who says different is a liar, mad, or destined for sainthood.”John O’Keeffe – WPP

“If you’ve ever judged here, you’ll know that 90% of what you spend late nights going through isn’t really worth talking about. But of course we’re lucky to be here and see the 10% of our industry that represents the gold standard.“Chris Clarke – DigitasLBi

“If people are saying you’re wrong, it’s probably a good sign that you’re a genius.” steve stoute – Translation

WHY WE COME TO CANNES LIONS?

The Palais is big, it is white and it is the heart of Cannes lions 2015. This is where you register and where to head for each day. headline speakers, lion-winning creative work, spectacular awards Ceremonies - it is all in here. But look harder and you may find more going on than you realised.

World-leading creatives speak from the main stages.

Watch as this year’s Lion-winning work is revealed live on stage.

The hub for the young competitors taking part in a series of timed creative challenges.

Up on the roof, an ideal chill-out spot to enjoy a drink and the best view of the city.

Deep dives on the biggest trends and issues facing creative communications today.

A relaxed private space for Gold and Platinum pass holders to escape the crowds.

The heart of learning and networking for anyone training in Cannes.

Five days of intensive classroom sessions for up and coming creatives.

The only place to collect your delegate badge – your pass to the entire Cannes Lions experience.

THE LIONS LOUNGE

Once you’ve had your fill of The Work, head here to relax, recharge and catch live seminar screenings.

Put your questions to some of the industry’s biggest names.

Hands-on, interactive exercises to equip you with new creative skills.

The Grand Audi and The Debussy are the headline spaces at The Palais, but two floors below on Level -1 there is a delightful range of delegate treats plus the all-important exhibition of The Work. Presented as never before, this is the definitive exhibition of the world’s greatest creativity, all in one room, as selected by the world’s leading creatives.

THE WORKHundreds of multi-media entries available to browse in the new-look entries exhibition.

CANNES LIONS ARCHIVE STUDIOPersonal tours of the Cannes Lions Archive - see every entry and every winner since 2001.

CAFÉFresh food and refreshments served throughout the day.

LIONS STOREEveryone can go home with a Lion. A cuddly one, that is. Head here for a range of Cannes Lions keepsakes.

MASTERCLASSES Advice and insight for Young Lions and students from some of the industry’s biggest names.

HOW TO CANNES: INFORMATION AND IDEASDirections and advice on everything from what’s on next to where to eat and drink.

WI-FI and aPP HELP dESKHelp for staying connected and keeping your data intact.

WORKSHOPSPick up new creative skills at these hands-on interactive sessions.

THE LIONS LOUNGE Once you’ve had your fill of The Work, head here to relax, recharge and catch live seminar screenings.

CANNES CREATIVE LEADERS PROGRAMME Intense training from some of the world’s greatest creative leaders.

aWaRds CeReMONIes

OPeNING & ClOsING Galas

Monday 22 June, Grand auditorium at 19:00 (doors open 18:15)Promo & Activation, Direct, Press, Mobile, Print Young Lions winners

Monday 22 June, Opening Gala, The Carlton Beach Head along the Croisette to the Carlton Beach to kick-start the annual Festival of Creativity with a night of food, music and entertainment. Mingle with fellow members of the creative community, and start making connections.

Tuesday 23 June, Grand auditorium at 19:00 (doors open 18:15)Outdoor, Creative Effectiveness, PR, Media, Glass Lion: The Lion for Change, Media Young Lions winners, PR Young Lions winners

Wednesday 24 June, Grand auditorium at 19:00 (doors open 18:15)Radio, Design, Product Design, Cyber, Design Young Lions winners, Cyber Young Lions winners , Media Person of the Year

Friday 26 June, Grand auditorium at 18:30 (doors open 17:45)Creative Data, Innovation

saturday 27 June, Closing Gala, The Carlton Beach

Mark the end of another memorable year on the Riviera at the Festival’s spectacular final beach party. Meet up with friends old and new to celebrate, before heading home to put your newfound inspiration into action.

saturday 27 June, Grand auditorium at 19:00 (doors open 17:45)Film Craft, Branded Content & Entertainment, Film, Titanium and Integrated, Grand Prix for Good, Holding Company of the Year, The Cannes LionHeart Award, Palme d’Or, Creative Marketer of the Year, Independent Agency of the Year, Lion of St Mark, Network of the Year, Agency of the Year, Film Young Lions winners, Young Marketers winners, Masters of Creativity

Celebrate the very best in creativity, stake out the competition, and get the inspiration you need for next year.

Sponsored by

eVeNING NeTWORKING eVeNTs

sUNdaYRiviera CaféHappy Hour

09:00 – 16:0017.30 – 19:00

MONdaYRiviera CaféHappy HourYoung Lions Party

09:00 – 16:0017:30 – 19:0021:00 onwards

TUesdaYRiviera CaféHappy Hour

09:00 – 16:0017:30 – 19:00

WedNesdaYRiviera CaféHappy Hour

09:00 – 16:0017:30 – 19:00

ThURsdaYRiviera CaféHappy Hour

09:00 – 16:0017:30 – 19:00

FRIdaYRiviera CaféLions Innovation After Party

09:00 – 16:0020:00 onwards

saTURdaYRiviera CaféHappy Hour

09:00 – 16:0017:30 – 19:00

RIVIeRa ROOF GaRdeNs, PalaIs des FesTIVals, daIlY FROM 09:00

During the day, this relaxed rooftop terrace is the ideal setting for pass holders to take a break from zipping between seminars and meetings. Head here for refreshments, or to simply relax and chat to fellow delegates.

As the day winds down and Happy Hour gets started Audio Network provide the music and delegates can enjoy the complimentary bar and the beautiful view of the sun setting over the Mediterranean Sea.

How to find itDuring the day, you can only reach the Riviera Café from inside the Palais. Follow the signs on level 3. From 17:30, you can also enter from the outside staircase near the Cabanas - look for the signs!

Event sponsors Music provided by

ClassROOM sessIONsLed by world-leading experts in their field.

WORld-Class GUesT sPeaKeRsIncluding Tham Khai Meng, Sir Martin Sorrell, Dana Anderson, Jeff Goodby, Ted Royer and Gail Heimann.

NeTWORKING CaFÉThe perfect place to meet with delegates from all over the world.

sPeCIallY CURaTed TalKsUniquely customised group interactions with relevant classroom sessions.

WORKsPaCeBreak out areas for recharging real batteries as well as creative ones.

UNIQUe MeNTORING eXPeRIeNCePersonal interaction with leaders who have been there and done it, helping delegates to unlock their potential.

Hundreds of Young Lions apply every year to be part of the Cannes Lions Academy. The Academy Zone is where the successful ones spend their time; getting close up sessions with

some of the industry’s most inspirational talents; guided specialist teaching and a uniquely curated experience of the best the Festival has to offer. Based in the Espace Riviera, next door to the Palais,

the Academy Zone is reserved for Academy delegates. But please don’t let that stop you asking for a tour if you are interested in applying or sending your own up-and-coming talent next year.

It has only taken 62 years, but finally Cannes Lions has its own private beach, exclusive for delegates. Dedicated to networking, The Beach is a relaxed space for meeting,

entertaining and enjoying a slice of the French Riviera lifestyle. It’s here delegates will be able to find world-class CMOs discussing creativity with The Economist, and have the chance to meet and mingle with some of this year’s Lions winners.

As the afternoon sessions finish in the Palais, Time Inc hosts a carefully crafted report of the

day for those who want the short version of what happened where and who said what.

And inbetween, the agenda is all yours for whatever you want it to be.

There is a members’ area for Gold and Platinum delegates—The BeachClub—and a restaurant and bar for all delegates to enjoy.

Due to capacity limits, the Cannes Lions Beach may need to restrict delegate numbers at busy times.

IMAGE PROVIDER

PARtnERs

The official Cannes Lions programme is where the spotlight falls

during Cannes. There are though hundreds of smaller, more specialist events happening throughout the week; many of which are also open to delegates. These ‘Cannes Extra’ talks, parties and get-togethers can all be found listed in the Cannes Lions App and at www.canneslions.com.

It is along the Croisette that the biggest players present the most exciting extra-curricular activities. The trailblazing YouTube Beach will be rivalled by The Facebook beach for the first time this year, as well as by numerous beach parties and lunch time gatherings. During the day, the Havas Café has been delivering its own specially curated content programme for many years on the lawn of Le Grand Hotel.

Ipsos, Spotify and IPG have also already announced their own delegate-accessible programmes and there will be plenty more to follow after this print programme has gone to press.

The grand ‘Palace’ hotels along the Croisette will likewise be packed with industry stars. Not least The Carlton Terrace; where the deal-per-square-metre must rival anywhere in the world during most evenings of the Festival week.

And, of course, no guide to The Croisette would be complete without a nod to the legend that is The Gutter Bar. This is where just-won Lions are found under tables the morning after; where legends make reputations for much more than their creative work; and serendipity leads to friendships that cross all kinds of day-time boundaries. Enter at your own risk.

IPGHotel Martinez Grand HyattMichael Roth will host IPG’s fifth annual women’s leadership breakfast on 24 June. This year the focus will be on women innovators and technologists, showcasing leading-edge digital work plus a roundtable discussion with several of the world’s largest technology marketers.

IpsosHotel Martinez Grand Hyatt The Ipsos Girls’ Lounge champions, supports and inspires women. Ipsos believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone.

Havas CaféLe Grand Hôtel GardensMake meaningful business connections at this unique location. You can enjoy high-level networking, the latest connected experiences, concerts, parties and amazing live entertainment.

Microsoft Beach Club Plage du FestivalMake some time to come by and see technology and creativity collide, including your first chance to experience HoloLens! Open every afternoon, you’ll find daily talks with innovators, hosted by Fast Company, and a variety of interactive experiences. What’s next is here – come see it for yourself and #EmpowerCreativity.

YouTube BeachGray D’Albion Beach + Plage Royal beachThis year, Google presents the first ever YouTube Beach, open to all Festival delegates. Join them for an inspiring week-long festival of morning fitness activities, screenings, Lightning Talks and Sunset Social Performances featuring the hottest and most innovative stars on YouTube.

Cannes Lions Beach Soccer Tournament Plage MacéHead over to the Plage Macé to cheer on international teams of Cannes Lions delegates as they battle it out in this annual soccer tournament. Teams taking part this year include the UK, Russia, Spain, Netherlands, Ireland, Sweden, Brazil, Argentina and Japan. In association with Eurosport.

Facebook Hacker Square on the BeachPlage du Majestic BarriereFacebook is bringing its Hacker Square campus to the beach at Cannes! Come by and learn about the power and potential of creative storytelling on Facebook and Instagram. Hear from industry leaders about how the Facebook family of apps and services can make marketing great for people and for brands.

Building a House of Disruptive InnovationRadisson Blu Hotel, CannesMSLGROUP and PRWeek invite you to join thought leaders and CMOs from today’s biggest brands as they share insights into how innovation is driving a new era in integrated marketing and communications - and what exactly this means for smart brands. Please see online for times and registration details.

Spotify61 Boulevard de la CroisetteOnce again Spotify is opening the doors to its home at Cannes. Friends of the streaming service and Cannes Lions delegates will be brought together in a beautiful space on the Croisette to share the latest on all things Spotify.

2. marketoMarketo provides

marketing software and

solutions designed to help

marketers master the art

and science of digital

marketing. Marketo’s®

Engagement Marketing

Platform helps marketers

tackle all aspects of

digital marketing from

the planning and

orchestration of marketing

activities to the delivery of

personalised interaction,

wherever customers are.

1. ACCentureDigital is leaving its mark

on the world and Accenture

Digital is at the forefront

of the revolution helping

brands redefine how

they build brand-loving

experiences with customers

around the world. Join

Accenture’s digital retreat

on the beach and share

your love for your favorite

brands through our

interactive experience!

accenture.com/digital

3. neustar & nIntH DeCIMaLNeustar, Inc. is the first

real-time provider of cloud-

based information services

and data analytics,

enabling marketing and

IT security professionals

to promote and protect

their businesses.

NinthDecimal, the

leading mobile audience

intelligence company,

empowers marketers with

the most comprehensive

understanding of people

by connecting their digital

and physical lives.

4. TENTHAVENUETenthavenue is a

WPP-owned global

communications company

whose passion is

creating engaging brand

experiences driven by

the consumer mindset.

At Cabana #4 this year,

discover how advertisers

can use real-time data

in new ways to inspire

content, fusing it with

technology to produce

experiences that get

people talking. Drop by,

play and experience it

for yourself. Or just kick

back, relax and have

some fun. See you there!

6. ACE METRIXAce Metrix celebrates the

power of creative every

day by partnering with the

world’s largest advertisers

and agencies to make

their best ads through

actionable data. With more

than 50,000 ads tested

and 25 million consumer

interactions under its

belt, Ace Metrix wants to

share something with you

– incomparable insight.

Meet them while at Cannes

or back in the States:

creative@acemetrix.com

11. ICCO (Monday 22 June -

Wednesday 24 June)

ICCO welcomes you

to The House of PR - a

place for you to network

with prominent industry

figures and learn more

about our industry!

#WeLovePR @iccopr

TERADATA(Thursday 25th June -

Saturday 27th June)

For more than fifteen

years Teradata has been

a proven industry leader

in integrated marketing

applications. Experience

the solutions and people

first hand and jointly

work on the marketing

solutions for tomorrow.

12 & 13. MECMEC@Cannes is a global

experience and the place

for its people, clients,

partners and friends to

meet, network or simply

take a break from the

action. With daily events

and access to industry

thought leaders, MEC@

Cannes is a relaxed

beachfront space, next to

the Palais and an ideal

place to refresh, relax

and recharge. Get social

with #mecatcannes

17 & 18. IAAIAA, the International

Advertising Association is

landing in the Croisette

Cabanas as part of Cannes

Extra for the first time to

provide the association

and membership with

a high profile base of

operations to launch

Breaking Boundaries - IAA

Live from Cannes Lions!

19. NIELSENVisit Nielsen’s Beachside

Cabana 19 for food,

drinks, and inspiring

thought leadership

regarding the rapidly

changing media

landscape. Learn how

marketers are leveraging

1st party data with Nielsen

and eXelate’s data and

technology to access cross-

device insights that drive

better media decisions

and revenue performance.

www.nielsen.com

14. AMAPVisit AMAP in Casa Mexico!

Conferences, creative

leaders of industries, tacos,

beer, technology, and the

Mexican hospitality that

you already know, will be

waiting for you all in the

same spot: The Cabana

Casa Mexico. CERVEZA

SOL, VEN A COMER

and MARCA MEXICO

invite you! Open from

Monday to Saturday.

7 & 8. OMD

10. SALESFORCE

20. BBC

5. CRIMSON HEXAGONSocial media is the world’s

biggest focus group – it’s

the largest unsolicited

source of consumer

opinion on the planet. At

the Cannes Lions Social

Tech Cabana; Crimson

Hexagon, Hootsuite

and Tickr showcase

their technology for

leveraging this data to

inform your strategy

and creative thinking.

Gently squeezed between The Palais des Festivals and the beach is a small settlement of tented cabanas. here, a growing number of organisations entertain, present and educate delegates with a wide range of activities, including intimate content sessions, private presentations and, even, on occasion, cocktails. The BBC is here, so are salesforce and Marketo. so are the Iaa, accenture and Nielsen and many more. Be sure to find a moment to step this way and see what they have to offer.

In association with

every year, teams from around the world come to Cannes to compete not just for lions, but for soccer glory.

Head over to the Plage Macé, just a short walk from the Palais des Festivals, to cheer on international teams of Cannes Lions delegates as they battle it out in this annual tournament.

Check the Cannes Lions website for further details of which teams are playing and when.

The sChedUle

Tuesday 23 June: Group stages take place from 09:00 to 17:00.

Wednesday 24 June: Knockout stages start at 11:00. The finals are played at 15:00.

Spectators welcome.

23 – 24 JunE 2015, MAcé PlAGE