Canadian Museum of Civilization Corporation

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  • Canadian Museum of CivilizationCorporation

    Summary of the Operating and Capital

    Budgets(20052006)

    qwewry

    Summary of the Corporate Plan

    (20052006 to 20092010)

  • Canadian Museum of Civilization Corporation

    Canadian Museum of Civilization Canadian War Museum100 Laurier Street 1 Vimy PlaceGatineau, Quebec Ottawa, Ontario

    J8X 4H2 K1R 1C2

    civilization.ca warmuseum.ca

    A version of this summary is available on the civilization.ca website.

    Cover Photos:

    Image from the upcoming Pompeii exhibition, presentedat the Canadian Museum of Civilization from May 27 toSeptember 12, 2005. Plaster casts of the bodies of victimsprovide a glimpse into the dramatic last moments of thisancient city.Illustration Field Museum/Matt Matcuk

    The new Canadian War Museum will open on May 8, 2005on LeBreton Flats in Ottawa. The Hitler Line, painted in 1944by Charles Comfort, is part of the Museums BeaverbrookCollection of War Art, and is featured in Art and War:Australia, Britain and Canada in the Second World War,presented at the Canadian War Museum from May 8 toSeptember 25, 2005.Illustration Canadian War Museum

  • Contents

    1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

    2. Corporate Mandate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

    3. Corporate Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

    3.1. The Canadian Museum of Civilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.2. The Canadian War Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.3. The Virtual Museum of New France . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.4. Corporate Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.5. Diversity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.6. Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.7. Fundraising Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63.8. Membership Programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63.9. Programme Activity Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.10. Organization of the Canadian Museum of Civilization Corporation . . . . . . . . . . . . . . . . . . 83.11. Business Actvities of the Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    4. Internal and External Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

    4.1. National Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.2. Fiscal Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.3. Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104.4. Museum Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104.5. Repatriation of Aboriginal Cultural Collections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114.6. New Canadian War Museum Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114.7. Risk Assessment Strengths and Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    5. Strategic Issues, Objectives and Strategies for the Planning Period . . . . . . . . . . . . . . . . . . . . . . 16

    5.1. Strategic Issue No. 1: Canadian Identity in the Global Environment . . . . . . . . . . . . . . . . . 165.2. Strategic Issue No. 2: Safeguard and Promote Canadas Heritage . . . . . . . . . . . . . . . . . . . . 245.3. Strategic Issue No. 3: Challenges to Financial and Operational Viability . . . . . . . . . . . . . . 31

    Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

  • Summary of the Corporate Plan (20052006 to 20092010) 1

    Summary of the Corporate Plan20052006 to 20092010

    1IntroductionThe Canadian Museum of Civilization Corporation (CMCC) is a Crown Corporation established pursuantto the Museums Act (1990). Its primary responsibilities are the management of Canadas national museum ofhuman history the Canadian Museum of Civilization (CMC); Canadas national military history museum the Canadian War Museum (CWM); and the Web-based Virtual Museum of New France (VMNF).

    The CMCC is a member of the Canadian Heritage Portfolio. Along with the other national museumsand cultural agencies, the Corporation protects and exhibits Canadas heritage for current and futuregenerations. Through its operations, the Corporation achieves museological excellence and promotesa greater understanding of Canadian identity, history and culture. In addition to its presence in theNational Capital Region, the Corporation disseminates a wealth of knowledge throughout Canada andaround the world through activities ranging from electronic outreach and touring exhibitions to researchand artifact loans. Together, the CMC and the CWM attract more than 1.4 million onsite visitors a year.In addition, in 20042005, over 66 million pages of information were accessed on the CorporationsWeb site.

    The Canadian Museum of Civilization remains one of the most popular cultural attractions in Canada,with the highest attendance of any museum in the country. It also enjoys a high level of visitor satisfaction.Surveys conducted the summer of 2004 indicate that 89% of respondents were satisfied or very satisfiedwith their visit, and that 92% felt that either all or most of their expectations had been met or exceeded.Overall, 91% felt that the Canadian Museum of Civilization was either excellent or good whencompared to any other museum they had visited, and 89% felt they had received excellent or goodvalue for the cost of admission.

    The 20042005 fiscal year remained challenging for all public tourism venues, including the CMCC,due to a slow recovery from the effects of the SARS outbreak, the rise of the Canadian dollar againstother major currencies, and other factors. In addition, the CWM was closed to the public for six monthsduring this fiscal year, in order to prepare for the move to its new facility, which will open on May 8, 2005.As a result, there were small reductions in visitors and revenues, and attendance in 20042005 is forecastat 1.35 million. Over the planning period, attendance is expected to increase, and projections take intoaccount high attendance expected at the new CWM facility during its first year, and stabilization insubsequent years.

    The Corporations top priority continues to be the successful completion of the new CanadianWar Museum on LeBreton Flats by May 8, 2005. The project is ambitious in both scope and timeline.The new CWM will become an important attraction in the National Capital Region. It will offer greatlyexpanded exhibition space and a wide array of special exhibitions and visitor services. Its exhibitionsand programmes will continue to give a human face and voice to the Canadian history of war andpeacekeeping and, when it opens its doors in 2005, the new facility is expected to attract more than300,000 visitors each year.

    The Virtual Museum of New France is located on the Web at www.vmnf.civilization.ca. This virtualmuseum has a mandate to present exhibitions and activities dedicated to educating the public on thehistory of Canada from 1534 to 1763.

  • 2 Summary of the Corporate Plan (20052006 to 20092010)

    One key to the CMCCs success as Canadas most popular museum is the series of national and inter-national partnerships it has cultivated. In Canada, the CMCC partners with communities and institutionsin every region of the country. These partners include national, regional and local institutions, communityorganizations and private-sector corporations and foundations. The CMCCs cultural partners enable theCorporation to project Canadian heritage to the world, bring world cultures to Canadians, and undertakescientific research. The changing ethnic composition of Canada underscores the need to encourageintercultural understanding and dialogue. To this end, the CMCC continues to develop exhibitions andprogrammes, and research devoted to the understanding of the cultural and historical diversity of thevarious cultural groups in Canada.

    Strategic Issues for the Planning Period

    The Corporations Board and Management have identified three key strategic issues to be addressed overthe planning period. The CMCC achieves its strategic objectives through its Programme ActivityArchitecture (PAA). The PAA (see Section 3.9.) reflects how the CMCC manages and budgets itsresources to implement the strategies summarized below.

    Canadian Identity in the Global Environment, with a stated objective to increase appreciation andunderstanding of Canadas heritage. The Corporation will achieve this by:

    expanding and enriching the presentation of Canadas history and cultur