Can real-time analytics give you the edge on BLACK FRIDAY?

“We will continue to see a convergence of the digital and

physical world. Those who conquer that trend will be market leaders.”

- John Phillips Pepsico

Data is vital to making the right decisions...

…but it can be tough to interpret easily.

So why real-time?

One word:

Speed.

When you need to make critical decisions in a short time span, you don’t want to wait hours for your data.

You need actionable information

You need actionable information

AND You need it now.

The problem: During fast-paced events, traditional analytics often can’t keep up with sales.

Real-time analytics brings you sales results the moment each sale closes.

THE PROBLEM: Where are your customers coming from? What are they buying? What are they saying about you?

With traditional analytics, you can get that information - one hour later*

With traditional analytics, you can get that information - one hour later*.

*which is to say, ~50m tweets later.

“If you do build a great experience, customers tell

each other about that. Word of mouth is very

powerful.”

- Jeff Bezos Amazon CEO

Real-time lets you be more than a website.

Real-time puts your customers front and centre. You can respond

to them within moments.

Real-time lets you be more than a website.

The Problem:

Need we say more?

Traffic spikes can turn a sales event into a disaster.

So why try to put out a fire when you can prevent it completely beforehand?

With real-time analytics, you can prepare for traffic spikes before they hit as you watch the page views climb.

Real-time is all about making decisions fast.

It wouldn’t be worth much if it wasn’t accurate or easy to use, however…

It wouldn’t be worth much if it wasn’t accurate or easy to use, however…

That’s where GoSquared comes in.

To Tackle… Use… So that…

Not knowing what products are performing well and what aren’t

GoSquared Ecommerce Analytics

You can take immediate action to save struggling products and sell more.

Uncertainty over how to target specific audiences

Sources, Content and Devices in Now

You can orient marketing and messages towards larger segments and drive more traffic to your store.

Not knowing when to improve server capacity to handle traffic spikes

Traffic notifications You can be alerted to the possibility of site overload before it occurs and adjust resources accordingly.

You’ve been reading:

Can real-time analytics give you the edge on Black Friday?

By Dominic Hung + the GoSquared Team