Personal Branding- Values That Give You the Edge

8/6/2019 Personal Branding- Values That Give You the Edge

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Personal:Branding

Values that

Give You theEdge

-kechi Ali Balogunrincipal Consultant

ECCI Consulting2011


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Pa rticip a n ts sh o u ld u n d e rsta n d

: th e con cep ts C o m m u n icatio n

S kills a n d Pe rso n a l .B ra n d in g

T h e y sh o u ld le a rn th e v a lu e s

th a t ca n d istin g u ish th e m a s

.co m m u n ica to rs


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Branding today is used to createemotional attachment to products and

.companies Branding efforts create a,feeling of involvement a sense of

,higher quality and an aura ofintangible qualities that surround the, , .brand name mark or symbol

, ,Branding is more effective powerfuland sustainable than marketing andsales and an effective way to eliminate

.your competitors ,It s about influencing others by

creating a brand identity thatassociates certain perceptions and.feelings with that identity

Branding isn t just for companies.anymore There is a new trend called

.Personal Branding

Introduction


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Successful Personal Branding entails managingperceptions effectively and controlling andinfluencing how others perceive you and think of

.youHaving a strong Personal Brand seems to be a

, ,very important asset in today s online virtual.and individual age It is becoming increasingly

.essential and is the key to personal successIt is the positioning strategy behind the

,world's most successful people like Oprah, , , Winfrey Tiger Woods Goodluck Ebele Jonathan

, - , ,Obama Ngozi Okonjo Iweala Michael Jordan

, .Donald Trump Richard Branson and Bill GatesIt s therefore important to be your own brand.and to become the CEO of your life


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WHAT IS A BRAND?

A brand is an identifiable entity thatmakes specific promises of value.

A brand is a mixture of attributes,tangible and intangible, whichcreates value and influence.

Brands are created for the sole

purpose of redirecting consumerpreferences.


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WHAT IS PERSONAL

BRANDING ? It is a the process whereby people

and their careers are marked as

brands.

the personal branding conceptsuggests that success comes from

self-packaging.


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Pe rso n a l b ra n d in g cre a te s

a ttrib u te s th a t a re cu sto m ized o r

p e rta in s to a p a rticu la r p e rso n o r. . , ,in d iv id u a l e g th e b o d y clo th in g

a p p e a ra n ce a n d kn o w le d g e

,con ta in e d w ith in le a d in g to a n

in d e lib le im p re ssio n th a t is

.u n iq u e ly d istin g u ish a b le


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1.Personal Branding is the process of uncoveringand marketing your core competence to meetaudience need.

2.2. It is your unique value expressed in a genuine

consistent and visible way

3. What people say about what you do and how youdo it

4. Most powerful tool for professional and careersuccess

5. Differentiation. Way to distinguish yourself togain success


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W H Y P E R S O N A LB R A N D IN G ?


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TODAYS REALITY


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THE WRONGANSWER


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DO I HAVE A BRAND?

Right from birth


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PERSONAL BRANDING AND COMMUNICATION


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, .HOW DO I CONVEY MY MESSAGE PHILOSOPHY

, ,PERSONALITY VISION MISSION? ,A personal brand is how people know you how.people see you What people think when they.think about you Do you always come late to

appointments? Are you always on time?Always wear flats? High heels? Purple?Black? Religion? Taste?

.Its is your total Presence Its the totality,of how you come across how you communicate

,who and what you are and how this shapes.your presence


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.Communication is not just talking Thereis so much more to effective.communication

In order to communicate effectivelyusing your personal brand there are somebasics like

your body languageintonation andword selection

.These are crucial to your success


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PERSONAL GROOMING


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SELF

GROOMING

i. In this context can be said to bethe continuous improvement ofoneself for optimumproductivity, efficiency andexcellence.

ii.Personal preparation of oneself

into a state of better usage.


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:S TA N D O U T IN A C R O W D B E A

C H A M P IO N


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HOW TO MAKE A DIFFERENCE Take classes

Explore New

Opportunities Read

Go for Seminars Investin yourself. Do notwait for free seminars

or your employer topay

Do Check-Ups

Stay Fit/Join a Sport Club

Differentiate do notcompete

Communication skill

Balance

Have a mentor

Keep eye on the big picture

Decency

Dressing for yourmarketplace takes a

little thought

Work Hard

Develop expertise

Volunteer: Sharpen your skill

Network, Network, andNetwork

Use social media to your

advantage Be prepared to self

promote

Alumni association

Be enthusiastic,

optimistic:


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Knowledge of what you know and

your ignorance.

You greatest challenge in life is

ignorance and the only way tobanish it out of your life is foryou to continually develop

yourself.

Knowledge or ignorance helps inestablishing our paradigms,

perception and worldview.

OMMUNICATION is all aboutctions and inactions?


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PERSONAL BRANDING AND

YOUR CHARACTER

Integrity

Honesty

Diligence

Excellence,

Healthy morals,

Credibility Stand out

Be authentic


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CHARACTER DEFECTS

Lies

Gossiping

Stealing

Laziness


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SELF GROOMING AND

YOUR BODY

HEAD

Hair

Nose

Ear

Mouth

BODY

Armpit

Nails/Cuticles

Body cleanliness

/C LO TH S S H O E S

IS IT


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IS ITTRUE?


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Where is Brand You?

DROWNING

OR

RISING


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PARTING

no vision + no self-knowledge+ no self-learning + no

thinking + no mindsetchange + no integrity + nohappiness + no passion +

no sharing + no trust + nolove= NO PERSONALBRANDING


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THANK YOU

Personal Branding- Values That Give You the Edge

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