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Campaign

Types :

Advertising campaign

Political campaign

Advertising campaign

An advertising campaign is a series ofadvertisementmessages that share a single idea and theme which

make up anintegrated marketing communication(IMC). Advertising campaigns appear in different

media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone

for the individual advertisements and other forms of marketing communications that will be used. The

campaign theme is the central message that will be communicated in thepromotionalactivities. The

campaign themes are usually developed with the intention of being used for a substantial period but

many of them are short lived due to factors such as being ineffective or market conditions and/or

competition in the marketplace andmarketing mix.

Campaign Advertising

Inpolitics,campaign advertising is the use of anadvertising campaignthroughnewspapers,radio

commercials,television commercials, etc.) toinfluencethedecisionsmade for and by groups. These ads

are designed bypolitical consultantsand thepolitical campaign staff.Political advertising is a form of

campaigning used by political candidates to reach and influence voters. It can include several different

mediums and span several months over the course of a political campaign. Unlike the campaigns of the

past, advances in media technology have streamlined the process, giving candidates more options to

reach even larger groups of constituents with very little physical effort.

http://en.wikipedia.org/wiki/Advertisementhttp://en.wikipedia.org/wiki/Advertisementhttp://en.wikipedia.org/wiki/Advertisementhttp://en.wikipedia.org/wiki/Integrated_Marketing_Communicationshttp://en.wikipedia.org/wiki/Integrated_Marketing_Communicationshttp://en.wikipedia.org/wiki/Integrated_Marketing_Communicationshttp://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Politicshttp://en.wikipedia.org/wiki/Politicshttp://en.wikipedia.org/wiki/Politicshttp://en.wikipedia.org/wiki/Advertising_campaignhttp://en.wikipedia.org/wiki/Advertising_campaignhttp://en.wikipedia.org/wiki/Advertising_campaignhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Television_commercialhttp://en.wikipedia.org/wiki/Television_commercialhttp://en.wikipedia.org/wiki/Television_commercialhttp://en.wikipedia.org/wiki/Influencehttp://en.wikipedia.org/wiki/Influencehttp://en.wikipedia.org/wiki/Influencehttp://en.wikipedia.org/wiki/Decisionhttp://en.wikipedia.org/wiki/Decisionhttp://en.wikipedia.org/wiki/Decisionhttp://en.wikipedia.org/wiki/Political_consultinghttp://en.wikipedia.org/wiki/Political_consultinghttp://en.wikipedia.org/wiki/Political_consultinghttp://en.wikipedia.org/wiki/Political_campaign_staffhttp://en.wikipedia.org/wiki/Political_campaign_staffhttp://en.wikipedia.org/wiki/Political_campaign_staffhttp://en.wikipedia.org/wiki/Political_campaign_staffhttp://en.wikipedia.org/wiki/Political_consultinghttp://en.wikipedia.org/wiki/Decisionhttp://en.wikipedia.org/wiki/Influencehttp://en.wikipedia.org/wiki/Television_commercialhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Radio_commercialhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Advertising_campaignhttp://en.wikipedia.org/wiki/Politicshttp://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Integrated_Marketing_Communicationshttp://en.wikipedia.org/wiki/Advertisement

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Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a

specific group. Indemocracies, political campaigns often refer toelectoralcampaigns, wherein

representatives are chosen orreferendumsare decided. In modern politics, the most high profile

political campaigns are focused on candidates forhead of stateorhead of government, often aPresidentorPrime Minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. The

message often consists of severaltalking pointsabout policy issues. The points summarize the main

ideas of the campaign and are repeated frequently in order to create a lasting impression with the

voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up

policy or personal questions that are not related to the talking points. Most campaigns prefer to keep

the message broad in order to attract the most potential voters. A message that is too narrow can

alienate voters or slow the candidate down with explaining details. For example, in the2008 American

presidential electionJohn McCainoriginally used a message that focused on his patriotism and political

experience: "Country First"; later the message was changed to shift attention to his role as "The Original

Maverick" within the political establishment.Barack Obamaran on a consistent, simple message of

"change" throughout his campaign. If the message is crafted carefully, it will assure the candidate a

victory at the polls. For a winning candidate, the message is refined and then becomes his or her

political agendain office.

http://en.wikipedia.org/wiki/Democracyhttp://en.wikipedia.org/wiki/Democracyhttp://en.wikipedia.org/wiki/Democracyhttp://en.wikipedia.org/wiki/Electionhttp://en.wikipedia.org/wiki/Electionhttp://en.wikipedia.org/wiki/Electionhttp://en.wikipedia.org/wiki/Referendumhttp://en.wikipedia.org/wiki/Referendumhttp://en.wikipedia.org/wiki/Referendumhttp://en.wikipedia.org/wiki/Head_of_statehttp://en.wikipedia.org/wiki/Head_of_statehttp://en.wikipedia.org/wiki/Head_of_statehttp://en.wikipedia.org/wiki/Head_of_governmenthttp://en.wikipedia.org/wiki/Head_of_governmenthttp://en.wikipedia.org/wiki/Head_of_governmenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Prime_Ministerhttp://en.wikipedia.org/wiki/Prime_Ministerhttp://en.wikipedia.org/wiki/Prime_Ministerhttp://en.wikipedia.org/wiki/Talking_pointshttp://en.wikipedia.org/wiki/Talking_pointshttp://en.wikipedia.org/wiki/Talking_pointshttp://en.wikipedia.org/wiki/United_States_Presidential_Election,_2008http://en.wikipedia.org/wiki/United_States_Presidential_Election,_2008http://en.wikipedia.org/wiki/United_States_Presidential_Election,_2008http://en.wikipedia.org/wiki/John_McCainhttp://en.wikipedia.org/wiki/John_McCainhttp://en.wikipedia.org/wiki/John_McCainhttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Political_agendahttp://en.wikipedia.org/wiki/Political_agendahttp://en.wikipedia.org/wiki/Political_agendahttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/John_McCainhttp://en.wikipedia.org/wiki/United_States_Presidential_Election,_2008http://en.wikipedia.org/wiki/United_States_Presidential_Election,_2008http://en.wikipedia.org/wiki/Talking_pointshttp://en.wikipedia.org/wiki/Prime_Ministerhttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Head_of_governmenthttp://en.wikipedia.org/wiki/Head_of_statehttp://en.wikipedia.org/wiki/Referendumhttp://en.wikipedia.org/wiki/Electionhttp://en.wikipedia.org/wiki/Democracy