• Campaign Management

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Real-time marketing History

1 Real-time marketing techniques developed during the mid-1990s following the initial

deployment of customer relationship management (CRM) solutions in major retail

banking, investment banking and telecommunications companies. The intrinsic

and prevailing 'heavyweight' nature of the key CRM vendors at this time, who were generally

focused on major back-front office system integration projects, provided an opportunity for niche players within the campaign management

application arena.

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Database marketing Background

1 Shaw incorporated new features into the Kestnbaum approach, including telephone and field sales channel

automation, contact strategy optimisation, campaign management

and co-ordination, marketing resource management, marketing

accountability and marketing analytics

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Political campaign - Political consultants

1 Political campaigns in the United States are not merely a civic ritual

and occasion for political debate, but a multi-billion dollar industry,

dominated by professional political consultants using sophisticated

campaign management tools, to an extent far greater than elsewhere in

the world

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Advertising agencies - Digital agencies (formerly known as interactive agencies or new media agencies)

1 Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC

campaign management, content management services, web application

development, and overall data mining, and ROI assessment

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FICO - History

1 Other well known leading products include Blaze Advisor (Rules/Decisioning creation and management), Debt Manager (Debt Collections and Recovery offers for 1st and 3rd party debt collectors), Customer Dialogue

Manager and Analytic Offer Manager (Marketing propensity and campaign management software for

retail, healthcare, and Financial Service providers), the Decision Management Platform (for Cloud and on-premise deployment of decision and optimization

solutions), and the FICO Analytic Cloud (Software-as-a-Service offers for decision, big-data, and analytic

solutions as well as a market place for distribution of incremental services and technology offers).

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Direct mail - Political usage

1 in the 1980s, the National Congressional Club, and Richard

Viguerie.http://news.google.com/newspapers?

id=jDAqAAAAIBAJsjid=MkcEAAAAIBAJpg=6822,4965524dq=richard+viguerie+direct+mailhl=en With the advent of the Internet in political campaigns, direct mail became just one of many campaign management

tools, but still played a significant role.

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Service delivery platform - Relationship to SOA

1 They usually support common business functions such as quoting,

order management, marketing campaign management or customer

care

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Aprimo

1 Founded in 1998, Aprimo provides business-to-consumer (B2C) and business-to-business (B2B) companies with software as a service|on demand marketing software to manage

several aspects of marketing including Campaign Management|campaign

management, lead management, brand management, e-mail marketing, event

management, performance management, social marketing, spend management, and

workflow and project management.

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Campaign Management - Enterprise Campaigns

1 Enterprise Campaign management solutions allow customer to provide a centralized control point for all data

to be sent to one or (typically) multiple dialers

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Enpocket

1 *Enpocket Platform: a mobile campaign management and delivery

system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive

analytics

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Sitecore - Industry recognition and awards

1 * 2014 Gartner Inc's Magic Quadrant for Multichannel Campaign Management:

Visionary

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Next-best-action marketing

1 This practice, direct marketing, typically automated in the form of a campaign management tool, is often product-centric, and usually always

marketing-centric.

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Next-best-action marketing - Benefits and drawbacks

1 Traditional campaign management is very much aligned with

this

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Customer analytics - Data mining

1 There are two types of categories of data mining. Predictive models use previous customer interactions to

predict future events while segmentation techniques are used to

place customers with similar behaviors and attributes into distinct

groups. This grouping can help marketers to optimize their campaign management and

targeting processes.https://store.theartofservice.com/the-campaign-management-toolkit.html

Arthur J. Finkelstein

1 Finkelstein's specialties are polling, strategy, message, media, ad

placement, and advising on general campaign management.

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Campaign manager

1 In the US, increasingly, campaign management has been a speciality

occupation. The top-tier of managers will move throughout the country working on a different campaign

each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals

increasingly valuable.https://store.theartofservice.com/the-campaign-management-toolkit.html

Campaign manager

1 In addition to their past experience, experienced campaign managers also bring with them knowledge of campaign management tools and

relationships with political consulting|political consultants.

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Government simulation game - Computer gaming

1 In 1987, On the Campaign Trail was developed as a tool at Kent State

University's political campaign management program, and engaged

students in decision-making regarding the campaigns for United

States Senate elections between 1970 and 1986.Nadine S

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CNNfn - Technological advances

1 *The first with advertising campaign management. The online advertising market

was just being invented while CNNfn's website was being launched. Prior to CNNfn, the online advertising market primarily used weighting for

ad rotations. This would provide a specific advertiser a percentage of views for each page

the ad was displayed. CNNfn worked with industry leader NetGravity to develop the first policy engine that would allow CNNfn.com to

target advertisements based on user demographics.

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OpenTV - OpenTV Advertising

1 The EclipsePlus line of campaign management solutions schedule more than 100 million spots per month, and manage

some $2.5 billion of annual advertising revenue (March

2012).[http://www.nagra.com/dtv/company/newsroom/press-releases/article/?id=1212 NAGRA-OpenTV and Time Warner Cable

Media Extend Advanced Advertising Partnership March 5, 2012 - Cheseaux-sur-

Lausanne|Cheseaux, Switzerland]

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Event-driven marketing - History

1 * Teradata's Relationship Manager (now branded as Aprimo Relationship Manager). NB. Teradata's own blurb on this product does NOT mention

Events or event-driven marketing. It appears to be a perfectly good

example of a campaign management tool and not an EDM product like

those mentioned above.

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Political campaigns - Political consultants

1 Political campaigns in the United States are not merely a civic ritual

and occasion for political debate, but a multi-billion dollar industry,

dominated by professional political consultants using sophisticated

campaign management tools, to an extent far greater than elsewhere in

the world

https://store.theartofservice.com/the-campaign-management-toolkit.html

Enterprise marketing management

1 EMM consists of other marketing software categories such as Web

Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management,

Event-driven Marketing, Predictive Modeling and more

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Pitney Bowes - Significant acquisitions

1 *2010: Portrait Software plc, Henley-on-Thames, England; provides customer-centric solutions that combine advanced customer

analytics with inbound and outbound campaign management.

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Online text-based role-playing game - Real-time human-moderated

1 Some virtual tabletops include text chat in addition to map and image

sharing, campaign management and more

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Jayant Sinha - Political Career

1 During the 2014 election campaign, Sinha worked with Prime Minister Narendra Modi to

help frame national economic policy, including organizing and hosting an international business leaders' forum with Mr. Modi in February 2014. Sinha has been an active

contributor to the BJP's efforts to develop world-leading campaign management technologies

and systems.http://www.business-standard.com/article/current-affairs/modi-to-

woo-financial-elite-next-week-114022000842_1.html

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Phil Hall (journalist)

1 He founded PHA Media in 2005, specialising in areas of PR including crisis and campaign management,

personal profile building, media relations and more recently, digital

communications. Clients include entrepreneur Simon Dolan

(businessman)|Simon Dolan, Duncan Bannatyne; the Ann Summers retail

chain businesswoman Jacqueline Gold and hedge funds IKOS and Elliot

Management.

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