Campaign finalpitch
22
William Ginn Chelsea Person Jasmin Santiago Kayla Stubbs
-
Upload
santiagojasmin -
Category
Education
-
view
25 -
download
0
Transcript of Campaign finalpitch
- 1. William Ginn Chelsea Person Jasmin Santiago Kayla Stubbs
- 2. Our Mission To provide our clients with public relations strategies, equipping them with valuable tools to grow their brand, and a satisfied customer base that will share their experiences with others to create a positive impact on the community.
- 3. Est. 2002; Columbus centerpiece for arts and entertainment Season Finale (June 2015) with Casino Night Attract new audiences, retain old ones Something fresh Tickets-for-Tots
- 4. What is Tickets-for-Tots? (Above) Old Tickets-for-Tots logo
- 5. Situational Analysis Opportunities 1. Premiere event 2. Familiar brand 3. Large young adult population Challenges 1. Generational gap 2. False perceptions 3. Consumer and media fatigue
- 6. Younger Adults 18-30 years old Middle-Aged Adults 31-50 years old Traditional RiverCenter Patrons and Returning Customers 51+ years old
- 7. Young Adults Characteristics Key Message: Experience Vegas
- 8. Middle-Aged Adults Characteristics Key Message: Party for a purpose
- 9. Traditional RiverCenter Patrons and Returning Customers Characteristics Key Messages: Relive the Rat Pack Support childrens arts education
- 10. Convenience Survey 87 participants
- 11. 76% 15% 9% Age of Survey Participants 18-30 31-50 51+ Age of Participants in Years 49% 37% 10% 2% 1% 0% 10% 20% 30% 40% 50% 60% Not at all often Slightly often Moderately often Very often Extremely often PercentageofParticipants Frequency of Attendance Attendance Frequency of The RiverCenter Events
- 12. Sell 2,000 tickets to The Rat Pack is Back and raise $10,000 for Tickets-for-Tots. Appear on three traditional local media platforms. Influence at least 50 tweets with hashtag, #RatPackIsBack and #Tix4Tots.
- 13. Goal 1 Sell 2,000 tickets to The Rat Pack is Back and raise $10,000 for Tickets-for-Tots. Strategies Tactics (Above) Tickets-for-Tots logo developed by Impact
- 14. Goal 2 Appear on three traditional local media platforms. Strategies Tactics
- 15. Media Materials PSAs News Release
- 16. Goal 3 Influence at least 50 tweets with hashtag, #RatPackIsBack and #Tix4Tots. Strategies Tactics
- 17. Website Updates Social media links Increase posting frequency Interactivity Blog Buzz, SEO
- 18. Incremental and summative questions Evaluation checkpoints in timeline