Camerjam mobile travel masterclass velti
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Transcript of Camerjam mobile travel masterclass velti
CONFIDENTIAL & PROPRIETARY
Blue Chip Customer Base In 30+ Countries
CONFIDENTIAL & PROPRIETARY
Today’s topics
1. A mobile web presence is now mandatory
2. Using mobile media to influence holiday seekers
3. Using location based advertising to sign post people on their holidays
2
CONFIDENTIAL & PROPRIETARY
HTML5 - a site within a banner
13
1 2 3 4 5
User clicks to access media library
User in app, receives full screen
advertisement
User Selects photo
Photo is now displayed
User remains within app
CONFIDENTIAL & PROPRIETARY
3. Using location based advertising to sign post
people on their holidays
CONFIDENTIAL & PROPRIETARY
Unprecedented opportunities for advertisers
sleephomehome work work purchasing
On your way
RadioBillboardsTabloids
RadioBillboardsFree newspapers
A day in lifeOn your
way
TVNewspaperRadio
RadioInternetExhibitionsSocial Networks
workOn your
way
RadioInternetExhibitionsSocial Networks
RadioBillboardsFree newspapers
InternetBooksTabloidsPopular pressTV, Movies
am pm
RadioBillboardsTabloids
purchasing
CONFIDENTIAL & PROPRIETARY
We have a unique end to end platform
for mobile -
21
MOBILE CRM(Relationship
Management)
Mobile communities
Mobile broadcasts
Member management
Segment management
Member rewards
Multichannel
registration
Advanced profiling
MOBILE MARKETING
(Conversion)
Mobile clubs
Couponing
Mobile content
Contests
Alerts and tips
Photo / text to screen
Green screens
Image remix applications
Mobile
SMS
MMS
Mobile Internet
Mobile video
Mobile TV
Mobile media research
Traditional media plan
convergence with mobile
MEDIA PLANNING &
BUYING (Reach)
Mobile Ad Network
Mobile Ad Exchange
Mobile On-Deck Ads
Mobile Search
Mobile Video Ads
MOBILE AD SERVING
Mobile websites
Mobile portals
Mobile blogs
Branded mobile content
Smartphone applications
Downloadable
applications
Branded games
Mobile widgets
MOBILE INTERNET
(Engagement)
MARKETINGADVERTISING
ANALYTICS