EXPERIENCE

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PRESENTED BY

Rob Short

rshortt@velti.com

0207 921 5532

MOBILE MARKETING

Let‟s get started!

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Reinventing marketing for the Mobile era

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GLOBAL REACH DEEP MOBILE EXPERIENCE AND WE BUILD SMART TECHNOLOGIES

ALL ABOUT VELTI

WE‟RE BIG

NASDAQ listed

1,000+ employees with 450+ engineers

19 offices around the world

10-years of profitable growth

2010 revenue of $116.3m with EBITDA

of $27.2m

WE‟RE SMART

Velti‟s mGage platform reaches 4.26B

mobile consumers

Optimized on 6,000 devices

End to end: from asset creation to

promotional marketing mobile CRM, we do

it all

WE‟RE PRACTICED

825+ brands and agencies

3,000+ campaigns

2.5 billion consumer interactions

per day

11B monthly impressions

Velti market leadership

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ALL ABOUT VELTI

idle east

Blue Chip customer base

in 68+ countries

An overview of the services we can offer

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ALL ABOUT VELTI

Mobile Commerce Mobile Marketing

MULTI CHANNEL marketing /

mobile advertising / sms / QR /

social

Your strategy mCommerce / mweb and

multi OS native apps

Vouchers Mobile CRM Promotions Loyalty Location Based

Rewards based marketing

Velti market leadership In Retail

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ALL ABOUT VELTI Velti has a global portfolio of retail clients however our key strength is that we leverage experience from our other sectors and bring them

to retailers

Velti market leadership in APP development

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ALL ABOUT VELTI

What Velti Does:

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• Use QR code or “shortcode” as text response mechanism to open mobile to all users

• Capture numbers and respond with confirmation or offers via MMS or custom web pages.

• Customers who text in are then added to the customer opted in database for future mobile marketing promotions

• Customers who redeem can be sent new collection updates, offers or vouchers

‘Text to Enter‟

• Include a direct response mechanism on adverts

• Customers are taken through a mobile registration to receive SMS for a mSite/App or store voucher

• Customer is taken directly to the purchase page for the specific item realising a quick and convenient purchase

„Text to Buy‟

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Try it here: http://newsletters.ea.com/2012/FIFA/MOBILE/en/

Before After

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1. Vertical scroll

2. Horizontal scroll – to view bullet points shown in „3‟

3. Desktop view

4. Mobile optimised email showing bullet points

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Mobile Email

Cross-Channel Engagement Platform

REWARDS

RELEVANT

COMMUNICATION

ENGAGEMENT

PLATFORM

Enables an ongoing dialogue

with consumers through an

interactive, entertaining

experience

Flexible reward schemes to

incentivize product purchase

and continuous brand

engagement

…as in personalized and targeted

communication increasing

playability and repeat purchase

PROVIDE

CONSUMERS

YET

ANOTHER

REASON TO

BUY YOUR

PRODUCTS

LEVERAGE MOBILE AS AN

ALWAYS ON AND ON THE GO

MEDIUM

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O b j e c t i v e s S o l u t i o n

T H E V E L T I R E S U L T

Velti worked with ASOS to maximize

the auction of Cheryl Cole‟s dress

collection.

Velti put in place a dedicated shortcode that allowed ASOS customers

to make a lowest unique bid for the dress of their choice. The

reverse auction mechanics meant that users could be knocked off the

winning slot and were prompted to bid again.

The auction was available for 10 days and attracted over 70,000 unique bids (of £1) during this time.

Press coverage was excellent driving further revenues for The Princes Trust.

What Velti Does:

• Utilises the latest HTML5 mobile web technology to deliver a fast app like experience

• Mobile traffic increased by 500% within 3 months of launch – conversions are higher than the website

• Key features include:

• Optimal experience served to each device

• Full API integration into eCommerce platform

• „One Click‟ checkout for registered users

• Accordion menus to reduce page refreshes

WINNER - Most Effective mCommerce Solution Mobile Interactive Group – New Look 2011

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O b j e c t i v e s S o l u t i o n

customer interactions per

month

T H E V E L T I R E S U L T

4.5 m opt in profiled

customers

6 M consumer

interactions for interactive services

54 M interactions for

mobile marketing

5.8 M

• Increase sales

• Improve customer service

• Strengthen brand loyalty

• Check price, locate nearest in stock store, reserve

and collect your product

• Customer notifications /alerts

• Targeted marketing messages with unique voucher

codes

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O b j e c t i v e s S o l u t i o n

Downloads day 1

R E S U L T S

800 Barcodes scanned day 1

To improve customer loyalty and engage them through

new channels;

To offer customers loyalty rewards through a

solution that would not impact at all the existing EPOS

infrastructure

Mobile app that enables customers to earn points

every time they scan the purchase receipts and for

other interactions via the application

230 CUSTOMER

SATISFACTION *united STATES

What Velti Does:

O v e r v i e w

JCPenney wanted to gain an advantage over their

competitors by building a Loyalty/CRM program to

promote events and drive store traffic.

Using mGage Communicate they were able to build a

high quality opt-in data base by offering the following:

• Offers to incent opt-ins to mobile - $10, $20 coupons

tied to spending level

• Sweepstakes offer through partners (AOL, Rascal

Flatts), to drive opt-in for alerts

• Similar offers via Facebook to drive participation

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Utilizing mGage Communicate JCPenney

have built a database and recruited over

1.5 million opted-in customers receiving 4-8

alerts per month. Due to the success of

the campaign, JCPenney are aiming to use

mGage Communicate to build a database of

over 4 million customers.

r e s u l t s

IT‟S BEEN

Be sure to visit www.velti.com for more information and to read our blog on mobile

marketing insights

Rob Short

Tel: 0207 921 5532

Email: rshort@velti.com

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ALL ABOUT VELTI