CAM Diploma in Marketing Communications...digital marketing. 5th edition. • Mastering public...
Transcript of CAM Diploma in Marketing Communications...digital marketing. 5th edition. • Mastering public...
READING LIST 2016/17
CAM Diploma in Marketing Communications
Reading List
CAM PROFESSIONAL QUALIFICATIONS
RECOMMENDED SUPPORT MATERIALS
CAM DIPLOMA IN MARKETING COMMUNICATIONS
RECOMMENDED SUPPORT MATERIALS
*Baines, P., Fill, C. and Page, K. (2014) Marketing. 3rd edition. Oxford, Oxford University Press. £47.99
*Bradley, N (2013) Marketing Research: tools and techniques. 3rd edition. Oxford, Oxford University Press. £43.99
*Fill, C. (2011) Essentials of marketing communications. Harlow, FT Prentice Hall. £44.99
Simply Marketing Communications (by Chris Fill) is available on MyiLibrary.
*Recommended reading for the Marketing and Consumer Behaviour unit. (Not required if exempt from the unit).
CAM DIPLOMA IN MARKETING COMMUNICATIONS
Study pack 1• Marketing. 3rd edition.
• Marketing Research: tools and techniques. 3rd edition.
• Essentials of marketing communications.
RRP £136.97 Study Pack price £109.55
Study pack 2• How to advertise – what
works, what doesn’t and why. 3rd edition.
• Commonsense direct and digital marketing. 5th edition.
• Mastering public relations. 2nd revised edition.
• Spending advertising money in the digital age: how to navigate the media flow.
RRP £97.88 Study Pack price £78.30
Buy the study packs –SAVE 20%
Plus
Chaffey, D. and Ellis-Chadwick, F. (2015) Digital Marketing: strategy, implementation and practice. 6th edition. Harlow, FT Prentice Hall. £54.99
Also available as an e-book.
Further reading
Roman, K. and Maas, J. (2005) How to advertise – what works, what doesn’t and why. 3rd edition. London, Kogan Page. £19.95. Recommended alternative e-book: Fill, C et al (2013) Advertising: strategy, creativity and media. Pearson.
Bird, D. (2007) Commonsense direct and digital marketing. 5th edition. London, Kogan Page. £24.95. Also available as an e-book. Recommended alternative as an e-book: Housden, M and Thomas, B (2010) Direct and digital marketing in practice. IDM.
Davis, A. (2007) Mastering public relations. 2nd revised edition. London, Palgrave. £22.99
Philips, D. and Young, P. (2009) Online public relations: a practical guide to developing an online strategy in the world of social media. London, Kogan Page. £19.99. Also available as an e-book. Recommended alternative as an e-book: Meerman Scott, D (2015) The new rules of marketing and PR. 5th edition. John Wiley & Sons.
Pringle, H. and Marshall, J. (2011) Spending advertising money in the digital age: how to navigate the media flow. London, Kogan Page. £29.99. Also available as an e-book. Recommended alternative as e-books: Young, A (2010) Brand media strategy (Advertising Age) Kindle; Barlett & Baggott (2012) Digital marketing – case studies from The Marketer magazine. Kindle.
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