Calegaretti IMRS 2009 Salvador
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Transcript of Calegaretti IMRS 2009 Salvador
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Social Media Marketing
Emerson CalegarettiVP and General Manager
MySpace Brazil
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O que vamos falar hoje???
O que é MySpace (jabaculê)
Surge um novo
consumidor
Devo tentar mídias
sociais?
Como faço para
começar?
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MySpace Generation
360 MMusuários registrados
30países
130 MMvisitantes únicos/mês
10ºwebsite mais popular
Jabaculêcara de pau
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7 milhõesusuários únicos/mês
7º Paísranking myspace global
2,3 milhõesusuários registrados
2ª maiorrede social do Brasil
No Brasil desde Outubro de 2007Jabaculê
cara de pau
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Personal URLYour digital identityPersonal URLYour digital identity
MessagingInternal messagesMessagingInternal messages
Comments51MM per monthComments51MM per month
MobileWAP, BB and iPhoneMobileWAP, BB and iPhone
Blogs175MM blogsBlogs175MM blogs
Photos17MM uploads/dayPhotos17MM uploads/day
Status & MoodPersonalized
Status & MoodPersonalized
Videos75k uploads/day
Videos75k uploads/day
Demo/Geo InfoCan set your privacy
Demo/Geo InfoCan set your privacy
OpenSocial Apps8,300+ apps
OpenSocial Apps8,300+ apps
Music Player5MM bands to choose
Music Player5MM bands to choose
Activity FeedKeep up with updates
Activity FeedKeep up with updates
Perfil como centro de sua vida digitalJabaculê
cara de pau
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O surgimento de um novo
consumidor
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a publicidade mudou
profundamente
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muitos meios de comunicação
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muitas marcas para promover
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zumbis passivos?
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Eles Pensam,Compartilham e Influenciam.
Novo Consumidor
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Campanha ConversaProduto ExperiênciaPreço Valor
Eu VocêInfluência Engajamento
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Internet = Opinião10
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Internet = Opinião10
Conhecimento Consideração Pesquisa Compra
Experiência Uso
SatisfaçãoEu vejo, quero, compro e gosto
OpiniãoAlguns palpites
sobre isso
RecomendaçãoVou te apresentar aos meus amigos
Clientes satisfeitos contam para 3Clientes insatisfeitos contam para 3.000
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Devo tentar
mídias sociais?
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45%páginas vistas
45%páginas vistas 85%
usuários Brasileiros85%usuários Brasileiros
Mídias sociais no Brasil: O Paraíso na Terra
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família
conteúdo
política
amigos
cultura
comprasamor
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Como faço para
começar?
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O mapa da mina
Horizontais
Verticais B2B
Vide
oFo
tos
Blog
sPo
dcas
tW
iki
Live
Vi
deo
Book
mar
kM
icro
Bl
ogs
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Modelo MySpace: 2 Premissas BásicasJabaculê
cara de pau1. A audiência já está aqui, basta avisar que sua marca quer conversar
2. Seja você mesmo, fale com sua voz, não seja um fake
comunidadesite isolado
noite dia
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Modelo MySpaceJabaculê
cara de pau
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20% influenciadores
80% espectadores
Comunicadores
Experts
Vendedores
Foque nos influenciadores
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Regras Fundamentais para Mídias Sociais
Conheçer sua Reputação
Fazer PlanosDistintos
Ouvir mais do que falar
Engajar os seus usuários
Permanecer de forma Contínua
MedirResultados
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Emerson CalegarettiVP and General Manager
myspace.com/calegaretti