Calegaretti ESPM Junho 2009
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Transcript of Calegaretti ESPM Junho 2009
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O Poder das RedesSociais:
Os 12
Mandamentos
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45%páginas
vistas 85%usuáriosúnicos
BrasilRedes
Sociais
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família
mídia
política
amigos
cultura
comprasamor
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Senador com pouco tempo no cargo
Filho de paimuçulmano com nomeesquisito
Semnenhumaexperiênciaadministrativ
a
Bebeu, fumou, cheirouecontou
Semgrandesapoiadoresfinanceiros
Filho de mãebrancaepai negro
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44oPresidente dos EstadosUnidosdaAmérica
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MídiaparaGeraçãoYConnected
Peer Oriented
Instant Gratification
Multi-channel
No Hierarchy
Trophy Kids
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1. Saberásqualé a suareputaçãona web
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PercepçãosobrePosicionamento Inteligência de Mercado
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Conhecimento
Consideração
Pesquisa
Compra
Experiência
Uso
Satisfação
Euvejo, quero,
comproegosto
Opinião
Algunspalpitessobr
eisso
Recomendação
Vouteapresentarao
smeus amigos
Clientessatisfeitoscontampara 3
Clientesinsatisfeitoscontampara 3.000
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Semesperança
Querendomudança
Progredirfinanceiramente
Desconectadosdapolítica
3.000
insatisfeitos?Ou 3 satisfeitos?
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2. Farásplanosdiferentespoiscadaredeédistinta
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Fired up?
Ready to go?
We’ll create
7 million green jobs
We’ll end the
Iraq war by 2012
Dedicate 1% of
budget for research
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3.Ouvirásenãoapenasfalarás
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4.Engajarás as pessoasemtorno de ti
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myspace.com/xpressmusic
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myspace.com/pepsiairband
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myspace.com/hotpocketsadia
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5. Medirásresultados
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ROEReturn on Engagement
Métrica Impacto
Amigos / Followers PV / UV / Time Spent
Comentários PV / UV / Time Spent
AplicativoInstalado PV / UV / Transação
Display Media Impressão / Click / Time Spent
Video Plays Brand awareness
RSS Feeds Brand awareness
Blog Post Brand awareness
Download Transação / Brand awareness
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6.Permanecerás de maneiracontínua
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1.Reputação
2.Planejar
3.Ouvir
4.Engajar
5.Analisar
6.ContinuarYes WeCanzis!
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Emerson CalegarettiVP and General Manager
myspace.com/calegaretti