Cafe Nouveau Final

7/29/2019 Cafe Nouveau Final

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Caf Nouveau

Gillian Bunyenyezi & Karen Lawrence


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Caf Nouveau

Mission Statement

Caf Nouveau provides its customers with a unique selection

of drinks, pastries, and entertainment a new experience they

wont get anywhere else.


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Market Opportunity

Strategic location in a bustling growing city with a population of118,475.

Few cafs in Stamford are conducive for socializing- Caf Nouveauprovides everything its competitors have minus the impersonalsetting plus regular entertainment.

Its location on Atlantic street across from Avon Theatre and manynearby residents who already will attract theatre goers and manyresidents of

Our website will highlight:

-inform viewers of upcoming performances-menu list

-local advertisers

-products and services


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Target Market

It includes:

- Students, high school and college

- Featured artists and performers

- Business Professionals- Neighborhood Residence

We will also be testing a catering service where we will provide

coffee and pastries to morning meetings in downtown

Stamford


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Caf Nouveau

Competitive Positioning

Competitors:

Dunkin Donuts

Robeks Juice

Starbucks

Borders & Barnes and Nobles

Embedded Value

-in house activties ( chess, checkers, internet access)

-books and magazines (self-serve)

-open late, 11pm weeknights; midnight weekends-free weekly entertainment. A showcase for upcoming artists


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Management Team

CFO Karen Lawrence

CEO Gillian Bunyenyezi

- 5 Part-time employees (20 hrs/wk)


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Product Development

Primary focus Drinks

Source local bakers (support community)

Test new products, implement ones that are successful


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Business Strategy

Introduce a new experience in a relaxed social atmosphere

with regular entertainment

Introduce new and exciting coffees, teas and smoothies

Offer activities Board games

Books

Internet access


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Marketing & Sales

Advertising Newspapers and Marketing Cards

- Direct Mail: Postcards with free drink coupons during grand opening

On-line: Random placements of upcoming specials/events on terminals

Promotion

Coupons Sampling

Live Entertainment

Gift Certificates

Public Relations

Marketing plan contest

Press release (Zagat)


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Projected FinancialsIncome 2010 2011 2012 2013 2014 2015

Total Sales $799,200 $879,120 $967,032 $1,112,086.80 $1,278,899.80 $1,470,734.70

Total Change from Year

Prior 0% 10% 10% 15% 15% 15%

Costs

Rent & Utilities $48,000 $48,000 $48,000 $52,800 $52,800 $52,800

Labor $260,000.00 $270,000.00 $283,500.00 $311,850.00 $343,035.00 $377,338.50

Equipment Maintenace - $5,000 $5,250 $5,512.50 $5,788.13 $6,077.54Web Site - - $1,000 $1,050 $1,102.50 $1,157.63

Variable Costs $159,840 $175,824 $193,406.40 $222,417.36 $255,779.96 $294,146.94

Total Costs $467,840 $498,824 $531,156 $593,630 $658,506 $731,521

Total Change From Year

Prior 0% 6.62% 6.48% 11.76% 10.93% 11.09%

Net Income $331,360 $380,296 $435,876 $518,457 $620,394 $739,214

Total Change From Year

Prior 0% 14.77% 14.61% 18.95% 19.66% 19.15%


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Resource Requirements

$1,000

$20,000

$50,000

$10,000

$5,000

$2,000

$15,000

$103,000

$30,000$5,000

Total Startup Requirements $138,000

Startup CostsAccounting

Computers& Software

Equipment

Furnishings

Launch Advertising

Legal

Renovations

Total Startup Expenses

CashBegin ni ng I nventory


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Caf Nouveau

Site View / Wireframe

Home

Menu Coffees, Teas, Smoothies

Promotions Join Mailing List, Coupons

Events - Calendar - History

About Us Our Mission Contact Us - Address, Phone, Fax, Email, Directions/Map
http://sites.google.com/site/cafenouveau1/menuhttp://sites.google.com/site/cafenouveau1/reviewshttp://sites.google.com/site/cafenouveau1/eventshttp://sites.google.com/site/cafenouveau1/about-ushttp://sites.google.com/site/cafenouveau1/contactshttp://sites.google.com/site/cafenouveau1/contactshttp://sites.google.com/site/cafenouveau1/about-ushttp://sites.google.com/site/cafenouveau1/eventshttp://sites.google.com/site/cafenouveau1/reviewshttp://sites.google.com/site/cafenouveau1/menu


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Page View / User Interface Design

The layout for Caf Nouveau takes a

simplistic approach with easy to use

navigation.

Home page of website will show all thenavigation bars with all categories


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Navigation Design

Continuing with simplistic approach

When clicking on a category and entering the

new page, the category will be highlighted to

let the user know which page was selected; allother categories will still be shown


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Visual Design

Clean background; color: white;

Pictures of product

Text is black

Informational; no transactions


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12.1.1 Design/Interface Testing

General aesthetics:

Choice of logo

Content placement

Color scheme

Font type and size


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Navigation & Usability Testing

12.1.2Navigation testingTo ensure easy navigation devoid of errorsTo ensure simple, easy to follow, consistent language

throughout website12.1.3

Usability testingTesting will be done on e.g. our map and coupons to make

sure customer executes it successfully.


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Business, Consumer, & Functionality Testing

12.2

Business testing

Conducted by employees

Includes:

Content checking, functionality testing and browser/Os

compatibility testing12.2.1

Consumer testing

Regular upgrading of information on our site e.g. Events,menu prices

12.2.2

Functionality testing

Ensure customers successful execution


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Website Marketing Strategy

Positioning

- Upscale cafe / lounge

- Internet / gaming

- Live entertainment

Website

- Showcase complete Menu

- Promotions page: coupons, events, newsletters, facebook


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Threats to Substitution

Many threats:

- High traffic area DT Stamford

- Adjacent to many Eateries, Bars, Restaurants

Website:Many establishments in surrounding area do not have website.

- we will showcase our Menu, provide event information,

pictures and have promotions


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Online Sales Strategy

Promotions Page

- Weekly coupons

- Newsletter with new product & coupons

Events Calendar

- Highlighting upcoming artists and performers


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Channel Management

Website:

- Printed on all:

stationary, napkins, disposable cups and container

- Computer terminals will be set to the website as the homepage

Search engine marketing:

- Will invest in near future

- Keywords: Caf; Coffee; Lounge; Live entertainment in Stamford


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Brand Management

One customer at a time

Word of mouth

Destination spot

-lounge-socializing

-gaming

Pure enjoyment


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Customer Relationship Management

Customer is main focus

Encourage customer feedback

-fax, phone, email

Management always on-site-ensure high customer service

- quality

-satisfaction


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Business, Consumer, & Functionality Testing

12.2

Business testing

Conducted by employees

Includes:

Content checking, functionality testing and browser/Os

compatibility testing12.2.1

Consumer testing

Regular upgrading of information on our site e.g. Events,menu prices

12.2.2

Functionality testing

Ensure customers successful execution


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Caf Nouveau website

http://sites.google.com/site/cafenouveau1/
http://sites.google.com/site/cafenouveau1/http://sites.google.com/site/cafenouveau1/

Cafe Nouveau Final

Documents

Transcript of Cafe Nouveau Final