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CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December...
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![Page 1: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/1.jpg)
CAF Aftermarket Conference
A Strategic Event Produced by the AASA China Aftermarket Forum
December 4, 2009
![Page 2: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/2.jpg)
CAF Aftermarket Conference
CAF Challenges
• Brand awareness in China market
• Need for better/more comprehensive data on customers/distribution channel
• Need for organized/formalized distribution channel
• Revenue for staffing and/or initiatives
![Page 3: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/3.jpg)
CAF Aftermarket Conference
Conference Overview
• Annual leadership/executive conference
• Focus on the China aftermarket
• Held in conjunction with trade show
• 1-day or day and a half
• Sponsors
![Page 4: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/4.jpg)
CAF Aftermarket Conference
Conference Format
• Keynote presentations
• Panel discussions
• Award presentations
• Luncheon
• Networking reception
• Industry/CAF initiatives (breakouts, seminars)
• CAF meeting
![Page 5: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/5.jpg)
CAF Aftermarket Conference
Conference Topics
• China vs. European vs. U.S. aftermarkets
• Supply chain issues– Returns– Inventory management
• Changing consumer behaviors
• Marketing to certain demographics
• Future vehicle technologies
• E-commerce trends
![Page 6: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/6.jpg)
CAF Aftermarket Conference
Conference Topics
• New warehouse/distribution methods
• IT processes that support better supplier-customer relations
• Technician training
• Counterfeiting/IPR
• Importance of branding
• Value-add services by suppliers
![Page 7: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/7.jpg)
CAF Aftermarket Conference
Conference Sponsors
• Technology solution providers
• Market research firms
• Logistics/transportation providers
• Data/catalog companies
• Business consulting firms
![Page 8: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/8.jpg)
CAF Aftermarket Conference
Conference Attendees
• Manufacturers/suppliers
• Distributors, buying/program groups
• Retail stores
• Workshops
• Vendors, sponsors
• Speakers
• Government officials
![Page 9: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/9.jpg)
CAF Aftermarket Conference
Benefits to CAF
• Expand brand awareness of CAF in market
• Improve access to data on distribution channel
• Attract customers
• Education
• Promote Tecman, TecDoc, other CAF initiatives
• Revenue for CAF staffing/initiatives
![Page 10: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/10.jpg)
CAF Aftermarket Conference
Organization Options
• CAF Conference Committee (volunteer from each member)
• MEMA staff person
• Partner with trade show
• Partner with conference production company
![Page 11: CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e5c5503460f94b55071/html5/thumbnails/11.jpg)
CAF Aftermarket Conference
Thank You!
Chris H. Gardner
AASA
www.aftermarketsuppliers.org