!!!• !!Social'Media'&'Community'Rela3ons''''• ''Strategic'Communica3ons'• ''Opera3onal'Communica3ons'• ''Tac3cal'Messaging'

•  Strategic'Communica3ons,'Opera3onalize'Long=range'Plans,'and'Tac3cal'Messaging'System'

•  Promotes'Situa3onal'Awareness'(SA)'!!!

: “The perception of elements in the environment within a volume of time and space, the comprehension of their meaning, and the projection of their status in the near future”

- Micah Endsley, 1995

•  Is'connected'to'a'comprehensive'educa3onal'plan'(e.g.,'CDEP)'

•  Develops'a'common'opera3ng'picture'•  Districtwide'“memes?”'

!!!

•  Defines Official District Use, Professional/Instructional Use and Personal Use of Social Media

•  Addresses Privacy Considerations •  References Implementation •  Sample at '!!

•  Hit'them'where'they'ARE'•  Superintendent’s'Blog'example'at'

'•  District'Website'•  Do'not'be'on'every'plaRorm'!

•  Survey'Tools'(e.g.,'Survey'Monkey)'embedded'in'Facebook'

•  Video'“Fireside'Chats”'impact'versus'“backpack'leVer”'–'viral'or'sta3c?'

•  Face=to=Face'Invita3on'–'Redirect'•  Referendum'Informa3on'!!

•  Is'synchronized'with'the'vision'and'mission'of'the'BOE'and'Superintendent'

•  Puts'into'ac3on'the'strategic'plans'•  Is'proac3ve'–'shapes,'sustains,'and'is'task'

oriented'

!!!

•  That are aligned with BOE policy and legal considerations

•  That include a release form for student interviews, photographs, and recordings

'!!

•  “Calendaring”'feature'on'Facebook''

•  School=building'Website'(link'to'Pinterest)'•  Do'not'be'on'every'plaRorm'!

•  Calendaring'of'school'events'embedded'in'Facebook'

•  Periodic'recogni3on'of'items'of'interest'to'the'community'(2=way)'

•  Face=to=Face'Invita3on'–'bad'news'mul3plies'exponen3ally'in'cyberspace'

!!

•  Is'accurate,'non=argumenta3ve'and'free'of'anger'or'defensiveness'

•  Neutralizes'misinforma3on'•  Reinforces'posi3ve'percep3ons''''

•  It'is'not'generally'a'good'idea'to'delete'user'comments,'unless'these'are'in'viola3on'of'acceptable'use.''

!!

•  Synthesize'“school'messenger”'auto=dial'with'social'media'and'website'verifica3on''

•  Mobile'compu3ng'and'crea3ng'digital'content'“on=the=fly”'(e.g.,'Hootesuite,'FB'for'iOS'apps)'

'!

•  Acknowledge'the'problem,'point'with'pride,'hopeful'for'the'future'

•  Face=to=Face'Interven'on'–'deescalate'angry'stakeholders'in'a'less'open'forum'

•  Strictly'enforce'acceptable'use'–'do'not'tolerate'abusive'comments'

!!

!!